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Guide To Advertise On Facebook And Get More Users For Your Taxi App

2 billion people use Facebook per month. It contains a lot of information, which its users share with others. Facebook is a unique advertising tool for businesses that are extremely cost-effective. Many entrepreneurs know about it and are willing to invest as Facebook ads are associated with high ROI. However, a lot of Facebook ads investments go in vain because using the tool can be tricky.  In this article, you will learn to set and adjust Facebook Ad campaigns to maximize their worth.

How to Set up a Facebook Ad campaign:

Submit your mobile apps to the app store and Google Play, and link them to Facebook analytics to make sure you can access Ads Manager and launch Facebook Ad campaigns for your app.

It is helpful for analyzing the efficiency of your Facebook ad campaigns. It allows tracking link clicks, app installation and plenty of other significant app events.

Facebook Ad Campaigns: Basic Guide

Facebook can aggregate and analyze vast amounts of information about what people prefer/purchase and, consequently, are likely to purchase. It contains a lot of data the people share. Ads manager is the dashboard that allows you to create an account on Facebook.

Setup Facebook Ads Account

Set smart campaign goal & target:

A Facebook campaign is a general advertising tool that requires establishing a purpose for it. People visit Facebook to connect with people, getting services, and for entertainment. Therefore, it is better to advertise naturally. Set suitable goals depending on the stage of business development. Before the app launch, choose for

  1.    Creating brand awareness
  2.    Reaching more potential customers
  3.    Motivate people using SEO services to attract more traffic to your app or website.
  4.    Raising engagement
  5.    Driving more app installs
  6.    Collecting information about potential customers

It will help to maximize the effectiveness by launching a campaign to get more conversions. This advertising funnel promotes your services and achieves the target. The benefit you will get is brand awareness and attracting loyal customers.

Facebook Ads Manager

Set up the necessary ad information, such as currency, time zone, and your location to maximize the effectiveness of your launching campaign to get more conversions. Facebook advertising promotes your services and achieves the target. The benefit you get is brand awareness and attracting loyal customers.  

There are numbers of options to choose for a Facebook advertisement that include:

  1.    Location
  2.    Age
  3.    Gender
  4.    Languages selection
  5.    Interests
  6.    Behaviors

Depending on your data, Facebook will show you the estimated campaign results. You can save targeted audiences to address these people with other campaigns.

Set the Facebook Ads Audience

Plan a Facebook Ad campaign budget:

The most complicated part is to set the goals and set the targeted audience in the Facebook Ads Manager. It’s time to establish a reasonable budget for this campaign. Facebook is a cost-effective tool that allows you to optimize budget. The cost-effectiveness of any Facebook ad campaign depends on the three main factors that include the goal, design an appealing Facebook ad, and add a call to action button.

Setup Facebook Ads Budget and Schedule

The goal:

A campaign to raise brand awareness have lower cost-per-action than a campaign to draw conversions. You need to set your goals according to your budget. Facebook allows targeting the audiences precisely who are likely to become your users. The better you communicate it to the Ads manager, more chances you will have to succeed.

Take care of your creative Facebook Ads to make it flawless, and never hesitate to test several options to see what works better. Within a couple of days, you will be able to see the success of your ad campaign if you spend the budget efficiently.

While monitoring the spending and the campaign progress at the stage of increasing conversions, pay attention to Cost-per-action rather than Cost-per-click. After setting the budget, adjust the delivery Schedule, how much you will spend on this campaign and how long the campaign will last. Now the ad is set, and it’s time to create your ad design.

Cost to build Taxi App Like Uber

Design an appealing Facebook Ad:

Make a stunning Ad in a suitable format, visuals, and call-to-action. You can test the ad by using multiple ads to find out what works best for the audience.

Design An Awesome Facebook Ad-1

There is no one size fits all procedure for creating a perfect, and effective Facebook ad. The ad specifics depend on your brand personality, the customer’s profile, the competitors positioning and various other things. The Facebook Ad should be relevant to the viewer and target the audience.

Add a call to action button:

There are several options to choose a call to action button. You can also add a call to action slogans to the headline, and description. A good call to action button attracts people and motivate them to take quick action.

Design An Awesome Facebook Ad-2

Usually, after a few days of the campaign, you can see what works the best and what things need to be changed.

The dashboard is customizable. You can add and hide the metrics that matter in the phase of business development. To save your budget, deactivate the campaign if it is not working. Use the targeting option and choose a custom audience to address the targeted people who already know your business. Facebook advertisement allows targeting people about the services at every stage from app launch to targeting the new customers. Facebook ads manager dashboard provides detailed instructions and allows keeping track of the ads for effectiveness.

Most of the business owners know the effectiveness of Facebook advertisement and achieve targeted profits and goals. If you want to promote your business, choose a reliable company that offers Facebook advertisement services. Just play with the Facebook Ads Manager and learn what works best for your taxi business and users growth. Happy Facebook Advertisement 🙂

By cabadmin 0 Comments

How to Build an Irresistible Taxi Brand? A Creative Strategy Shared by An Early Uber Investor

Belsky, Founder of Behance, sold the company to Adobe for an estimated $150 million. Today, Belsky is Adobe’s chief product officer and a venture capital investor. He developed a narrative regarding building a product that technology is needed to employ creative people to make ideas happen. According to his point of view, if technology includes the system containing all the relevant features, they can efficiently manage the system.

The narrative guided that the system can include features that are suitable to them and support their brand. Belsky told that it is an excellent strategy for entrepreneurs and business professionals to use a customized system that suits their business needs.

Belsky told that Garett Camp, co-founder of Uber, was an early investor in the company. He was working on this narrative. Camp imagined the experience of users where everyone could call a private driver for taxi services. He believed it that ordinary people would have this system at their fingertips. His imagination evolved into a creative strategy in the form of Uber with a tagline that Uber is everyone’s private driver.

Belsky told that this strategy has helped the entire ride-sharing industry in providing knowledge about how to build an irresistible taxi brand. People are delighted with the service and are enjoying great benefits of ride-sharing services, which otherwise would not have been available to them.

Now, more companies are introducing just like Uber after seeing its success. Not only ride-sharing businesses, but various other companies are also working on the same scenario of on-demand services for building an irresistible taxi brand. Now, lots of on-demand companies are following the Uber strategy to provide products and services to the customers.

According to Belsky, most entrepreneurs jump in and build a product. They spend months, even years, making a minimal viable product (MVP). When they are about to share with the customers, they realized that people don’t understand it on how to use the application.

Belsky recommends that entrepreneurs should build a private web page for the product that depicts the following things:

  • What inspired the idea?
  • Why does it need to exist?
  • Why is it relevant?
  • How will it help you in the future?

Belsky says product experience is all about communication. The role of the entrepreneur is significant in the success of the business. An entrepreneur must be able to help a team, investor, or partner visualize the future. Being able to tell regarding the prospect of a customer and how the product will solve a real-world problem is a compelling aspect for the business success. It is a significant part of the business, but most of the business teams do not spend much time on it.

Cost to build Taxi App Like Uber

Bringing an idea in the form of a product, company, or an initiative is essential. It gives you an opportunity before building the product.

What is a brand?

A brand shows your business and its view among your audiences about your blog or business. It conveys a message about a particular company. It is about the value your business shows when audiences visit your blog or Company. A brand is all about recognition, usefulness, safety, familiarity, and acceptability.

How to Build your brand?

Every brand takes time to be successful. It is essential for every business to develop a visual identity. When people get information, they are likely to remember 10 percent of that information three days later. However, if a relevant image shows the same information, people remember 65% of the data.

Images are significant for branding. By developing a visual identity, focusing on the logo, color combinations, style and profile images have the potential to stand you out from the crowd.

ride-sharing industry
There is a 6-part formula to build a strong visual identity. It is tested and proven to work all the time and with every niche.

1. First, narrow down the list to decide your niche.
2. Define your target audience. Understanding your audience will help you to stand out from the crowd.
3. Develop a unique blog that will show information regarding your business.
4. Your blog should be unique and must depict your interest, colors, and passion. Once you can achieve this, you can develop a unique blog to provide real value.
5. Choose a designer to build your logo.
6. Build a robust verbal identity.

Choose a reputable taxi company to build an irresistible taxi brand. We offer a well-developed uber like an on-demand platform for your taxi business in the transportation industry. If you want to get quality on-demand platform for your taxi business you can book a Free Demo of Cab Startup.

By cabadmin 0 Comments

Top 9 Ways to Attract More Customers for Your Taxi Company

If you are running your taxi business in a traditional way, you can lose a lot of profits. The advanced form of doing business lies in the on-demand solution. If you want to compete with others, then you should use the on-demand business model to ensure success.

If you are running a taxi company, use an on-demand software solution to stay ahead of the competition. If you want to be successful, an on-demand solution can improve your leads count by offering deals to attract more customers.

Reports state that an ordinary individual has around fifty people in their network showing the fact that each customer using a taxi service can attract fifty other prospective clients available in his/her circle. Therefore, on an average, a taxi service provider has the chances of getting many referrals.

Getting referrals can improve the number of clients for your taxi company. In this way, you can attract more prospective clients. There are different types of customers that can be broadly be classified as wealthy customers, business travelers, local riders, senior citizens and students.

If you have a proper network of drivers, and you can engage them to provide services to regular riders. Digital innovation is an attractive strategy that makes use of mobile apps to offer taxi ride services.

Reliability and convenience are the keys in trip reservations. It enables booking with secured payment methods. You must have a good reputation among your clients to enhance all your marketing strategies. You should know the right approach to increase your customers.

According to an independent study:
A wrapped vehicle traveling in and around the city can generate more than 65,000 visual impressions per day.

  • 98% of customers receive a positive image of the company through graphics.
  • 96% said fleet graphics had more impact than other forms of outdoor media such
    as billboards.

Get More Customers For Your Taxi Company:

You have started a taxi company and created a mobile app for customers and drivers. The next step is getting customers and growing your audience. The two primary ways to increase customers are by:

1. Online Promotion

Promoting your taxi company on an online platform is a must to acquire new customers. People spend a lot of time on online platforms, so it is an effective strategy to offer online promotions.

2. Social networks

Market your startup on Facebook, Twitter, YouTube, and Instagram, it will make you popular as most of the customers are already available on these social media platforms. You can develop business pages to boost your company’s awareness and get customers.

An advertisement should be available to promote your company’s knowledge and get more customers. The page should display discounts, promo codes, viral videos, etc.

Create an Instagram account and connect the page with your Facebook page will allow making your advertisements possible with Facebook Power Editor. Even if people don’t download your booking app, many of them will start liking your business which creates a database of potential customers.

Facebook SDK is already combined into your Android and iOS apps, which is a powerful marketing and analytics tool catering to the needs of all types of businesses.If people don’t immediately download your booking app, many of them will ‘Like’ your Business Page, which creates a database of potential customers.

3. Online Booking 24/7

Make sure you have a web page and an app that will allow you to book rides 24/7. The on-demand app manages the online booking 24/7 for your taxi company.

4. PR & Media Outreach

Increase brand awareness of your company by reaching out to a broader range of audiences converting them to clients through PR activities and Media outreach.Uber Business Model

5. Targeted Advertising:

Advertising is the most effective way of online promotion. Setting the target audience is the primary step to advertise your business among a potential group of people.

6. Google AdWords:

Google AdWords and PPC can give you crazy amounts of traffic. If you are tight with your campaign and run niche ad groups. Google AdWords and PPC can bring a significant amount of traffic. Therefore, understanding using them efficiently is essential. Running AdWords campaign may require experience and in-depth knowledge. Moreover, the solution can be expensive.

7. Exclusives Influencer Marketing:

Meet with the managers of hotels, restaurants, bars and other public places in your city as they are associated with taxis service providers and can help you in having transportation quickly. As a business owner, you’re already aware that your customers are an integral part of your business. Therefore, it is essential to engage with them through various means like social media marketing, direct or indirect marketing.

8. Offer Customers A Real Value:

The taxi company owner can offer value to customers to grab their attention. Engaging clients by rewarding them in the form of discounts or promo codes is an excellent way to increase the number of customers.
Use flyers with promo codes and distribute them in public places. It is quite useful for local bars, restaurants, colleges, cinemas, and events. If you provide a high-class service, the value of the coupons can be higher among top restaurants, luxury stores, business centers, etc.

9. Fleet Branding:

As vehicles become visible to thousands of people on the road, your brand becomes more recognizable. Your fleet is one of the most visible and significant marketing tools. Fleet management is an essential marketing tool as a branded vehicle can receive tens of thousands of impressions per day. Whether the car is moving along the highway, parked in front of a business or entertainment center, it gets noticed.

Lots of companies are providing on-demand taxi app all over the world. Choose a reliable company to get on-demand transportation application. We provide quality on-demand software solutions to cater to a variety of transportation needs. More features can be added to our available system according to the customer’s demands. If you want to get quality on-demand transportation app, contact us today.

By cabadmin 0 Comments

Top On-Demand Transportation Tech Companies Other Than Uber And Lyft

Uber, Lyft, Waze, and DiDi are only a few names among the top on demand Transport Technology Companies globally. From London, Paris, New York, China, Israel, and Estonia, these companies are transforming the way we commute around. To commute for work, traveling across countries and long distances, driving around, or just going from a point anywhere in the city, using a trusted means of transportation brand for reaching the destination is essential.

The companies, whom users can trust and their data is secured, can become successful in the industry. However, there are other big names apart from Uber and Lyft that has taken the on-demand transportation industry by storm.

Here are top 7 on-demand transportation technology companies other than Uber and Lyft:

1. VIA:

Via is headquartered in New York City. It is working on to build the top on demand Transport Technology Company across the globe. The company is also making associations extensively with public transit agencies, such as Texas, Keolis in France, Capital Metro in Austin, and Arriva in the UK. Using VIA for a ride booking on your phone costs little more than taking a ride from the bus. Via is on-demand transit company on a large scale. It is a user-friendly transportation service that is highly appreciated by the customers.

The app is currently accessible in New York City, Chicago, and Washington DC, and the company is expanding further nationally. This company aims to capture the market of Austin, Boston, Los Angeles, Philadelphia, and San Francisco and more. The cities VIA is focusing include Berlin, London, Rome, Sau Paolo, and Toronto.

2. City Mapper:

City Mapper has been progressing from being an app that authorizes data to provide commuting services and moving in the cities easier to developing transportation services. The company has recently launched “a multi-passenger vehicle” and private bus services in London to cover various public transport routes.

As cities are complicated, businesses use the power of mobile app to gather data to help people by providing outclass transport services for them. The Citymapper platform allows booking services like Uber and Mobike. The functions of City Mapper are available in almost 40 cities around the world. Citymapper is headquartered in London, UK.

3. BLABLACAR:

BlaBlaCar is a community marketplace that connects drivers with passengers who are looking for a long-distance ride. According to the company report: Over 12 million people use BlaBlaCar, and the company provides outclass service to facilitate people in the best way possible.

With dedicated customer service, a state-of-the-art web and mobile platform, and a fast-growing group of users, BlaBlaCar is making the travel experience more social, cost-effective and efficient for millions of members. The platform is working in 22 countries and facilitating almost 45 million members around the world. BlaBlaCar is headquartered in Paris, France.

Uber Business Model

4. TAXIFY:

Taxify is one of the best on-demand Transport Technology Companies, with more than 3 million users in 20 countries. Taxify app allows users to book convenient and reliable rides with a few taps. Both taxi and private driver companies get them registered with Taxify to get more customers and benefit from the top on demand Transport Technology Companies globally.

Taxify is revolutionizing the way how millions of people move by making on-demand transport affordable in numerous cities around the world. Taxify has more than 25,000 drivers, working in over 20 countries. The company is providing services in large cities like London, Paris, and Mexico City, and its services are also available in smaller cities like Budapest, Malta, Belgrade, Riyadh and Baghdad. Taxify is headquartered in Tallinn, Estonia.

5. DRIVY:

Drivy is a marketplace for car rental that lets you hire a car from among the thousands parked vehicles in the vicinity, providing a cheaper, and quicker car rental service. The company aims to provide an on-demand car service that is much more efficient and reliable.

According to statistics published in the car magazine, the platform possesses more than 40,000 cars in France, Germany, Spain, Belgium, and Austria and a have almost a million members. Drivy is headquartered in Paris, France.

Book An Appointment CTA

6. OFO AND MOBIKE:

According to the Bloomberg report, China’s bike-sharing startups Ofo and Mobike are fastly expanding into overseas markets. We are hearing rumors continuously for a few months regarding the two companies merging to make one dominant player in the fast-growing business, value more than $4 billion.

Both Ofo and Mobike allow users to provide bike-sharing services using just a smartphone and electronic wallet to take rides to their destination.

Mobike is the top on demand Transport Technology Companies globally and a clear leader in the bike-sharing industry, assisting 30 million rides in 180 cities around the world per day. The company has planned to achieve the target of 20 million bikes in 20 countries by the end of the current year. Both companies have recently started in the US and Europe. Ofo and Mobike are headquartered in Beijing, China.

7. SCOOT:

Scoot Networks operates a fleet of scooters that are shared, smartphone-enabled, and of electric, Vespa-style, which are currently available in San Francisco. According to the company report, the iconic red electric scooters are expanding beyond San Francisco and finding partners to grow their business of transportation to new cities further.

Scoot is the perfect amalgamation of speed, affordability, convenience, safety, and sustainability for the billions of trips that take place every day in cities around the world.

According to the company report, the electric scooter rental service has been used by almost 50,000 users since it launched in 2012. Keating has recently declared a partnership with Chinese automotive startup CHJ to bring the small electric car with swappable batteries to San Francisco. Scoot is headquartered in San Francisco, CA.

Do you want similar technology solution for your transportation business?

We at Cab Startup provide on-demand solutions for transport companies all over the world. We have a system that is specifically designed for transportation and taxi companies. It is customizable, and updated features are periodically being added to our dispatch solution your needs. If you are running a transport business and want to get a system to manage your on-demand transport services, you can get a free demo of our white label cab booking solution.

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Overcome Tough Regulatory Hurdles For Your On-Demand Taxi Business Just Like GRAB!

On-demand taxi service is all about providing quality ride experience and meet the needs of local customers. If startups fulfill the requirements of local customers and ensure security, they can become a successful taxi business owner and can capture a significant share of the market. When you are running a taxi company you need to consider several regulations to operate in a specific region. Learn from the success story of Grab that was able to overcome the tough regulatory hurdles and become a successful company in Malaysia. 

The Success Story of Grab: A Taxi-Hailing Service in Malaysia

CEO of Grab taxi-hailing services was working as a manager in Malaysia. He decided to start a taxi business as a hobby by providing secure and affordable on-demand transportation. The name of his startup is “Grab Taxi Hailing” that is popular in Malaysia. A simple philosophy behind Grab’s taxi-hailing company is to Solve Local Problems.

Just an online research has led “Grab taxi” to what they wanted: a white label taxi booking app with a feature set needed to satisfy the customers and use of modern tech has become the reason of their success.

Just think for a moment. You’ve left with some friends in the pub. You look for a taxi and find nothing down the street. You are left helpless in a miserable drizzle, which is one of the common scenarios that led to the birth of Grab taxi in Kuala Lumpur.

After three years, the company’s app downloads reached to 11 million and 200,000 drivers were associated with them across six countries, and the number is still increasing. The success of Grab in Malaysia has even been better than Uber in the southeast Asian market.

CEO of Grab taxi company says: “People trust us because the quality is sustainable, the technical solution is reliable and functional, and drivers are well-trained. Our drivers arrive on time, almost never cancel orders, and behave like friends, which is the only way to provide a service that people will love.”

In Malaysia, where ride-hailing tech is just starting to evolve and becoming famous, Grab Taxi is already providing world-class services. The Ministry of Transportation and Communication is realizing that Grab can provide outstanding services all across Malaysia. Though they faced some tough times in start regarding the government regulations, they overcame the regulatory hurdles to become the best ride-hailing service of Malaysia.

  • Grab success is fueled by user satisfaction. Users are delighted with their services as they do not need to face parking issues while shopping.
  • Grab taxi provides customer support and solves their problems by addressing their queries. As a result, they get satisfactory services and peace of mind with their services.
  • The high quality of services has ensured its popularity. The future of Grab taxi is seemed bright and successful as they are fulfilling the demands of a successful business.

Grab taxi provides a mobile booking app for customers to book from a list of available taxis. Customers have various booking options with it, like booking a trip in advance, calculation of fair, GPS tracking of an arriving cab, shorter waiting time, etc.

The reasons behind the success of Grab taxi service is their white label solution to manage taxi services

  • Efficient car conditions
  • Well trained drivers
  • Quality white label solution for taxi booking services
  • Customer queries support
  • Efficient staff

The company also motivates drivers by offering various promotions or special discounts and many other actions.

Uber Business Model

How to make Taxi Hailing Company Successful?

Making people satisfied with the taxi service is a big challenge for taxi companies that they can fulfill with a quality end to end services under one roof. If you want to start a taxi business, you should know how to manage on-demand taxi business by overcoming the challenges and making it successful. Below are four main factors that are responsible for making a taxi company successful:

  • Stable solution:

It is important to provide a stable solution to customers that enables them to book a taxi easily at a suitable-fair. An efficient white label solution provider company can deliver a stable solution to business owners; therefore, it is very important that you choose a reliable company to provide a stable solution for customers.

  • Strong operations:

Providing strong operations is very important for business success. As the competition is fierce, keeping your business operations and service string is quite essential to stand out in the game. Using an efficient system for your taxi services is very important. If you want strong operations for your taxi business, you need to consider excellent Car condition, responsible drivers, customer queries, and outclass services

  • Marketing

Marketing your taxi business also play a significant role in making or breaking a company. Marketing techniques bring your available services in front of potential customers that increase the chances of bringing more business.

  • Safety and Security:

One of the problems Grab solved is of safety. Grab come up with a solution to meets the needs and desires of users and take care of customers’ safety and security.

Passengers in these countries prefer booking bikes. Therefore, they aim to launch the region’s first bike booking app in Malaysia, Vietnam, and Indonesia that do not stick in jams and reach the destination in less time. The company is not in tight competition with Indonesia’s Go-Jek, predicting that they will capture 50 percent of the market share in the motorcycle taxi segment of Indonesia. But Grab’s recent track record makes it hard to dismiss.

Grab’s Tan Hooi Ling identifies passion as the essential ingredient for every individual who is thinking of starting a start-up because they want to solve problems of people, provide them trusted services. If you have an idea of taxi startup, you can move forward to start this business successfully.

Finding an ideal technical solution for the app-based business is possible by finding a white label service provider company that provide efficient solutions. We provide white label ride-hailing systems for startup companies. You can get a white label taxi app solution from us that works efficiently in booking a cab. We provide a permanent solution and end to end services under one roof that will help you to operate your business well. If you want to know how to manage on-demand taxi business, you can signup for a demo to grow your taxi business.

By cabadmin 0 Comments

Google Assistant: Book Your Cabs from Uber, Ola, And More

Google Assistant is getting smarter than ever before. It enables users to ask questions and get answers. The service goes beyond the messaging app Allo, as it is now providing a lot more features.

Google Assistant is now available in all kinds of Android smartphones that run Android Marshmallow, Nougat, or Oreo. Most recently, Google Assistant also found its way to the Pixel C. Here’s detailed information regarding the Google Assistant that you need to know.

Google Assistant is one of the best perks to Android users that is combined with an original speaking format. This article delivers the knowledge regarding Google Assistant, what it can do, how to use it, and how to book your cabs from Uber, Ola, Lyft etc. with Google Assistant.

What is Google Assistant?

Google Assistant is a new Google feature which can perform various functions. It has established superiority over others. Google Assistant launched in 2016 as part of Google’s smart messaging app Allo. Soon after, the Assistant made a jump to Google’s Pixel phones. But now, it is free to download for anyone using Android 5 Lollipop or above.

In addition to Android support, there’s an Assistant app for iOS. Google Assistant is already built into your phone and ready to go. However, some Android devices require the independent Google Assistant app. On iOS, you can access Google Assistant by installing it.

How to Get Google Assistant?

If you do not find Google Assistant installed on your smartphone, you can download this app from the Play Store. You will need a phone with Android 5 Lollipop or higher, or Android 6 Marshmallow or higher on tablets. Moreover, your device must have at least 1.4GB of memory and a 720p screen. iPhone users can download the Google Assistant app from the App Store. It requires iOS 9.1 or newer.

Procedure to Use Google Assistant:

On compatible Android phones, you can call up Google Assistant by pressing and holding the Home button or say OK Google. On an iPhone/iPad, you’ll need to open the Google Assistant app and either say ‘OK Google’ or tap the microphone icon. You also have the option of type out a question rather than using your voice. Use the keyboard to enter text into Google Assistant. It will respond via a voice message. Assistant can coordinate with lots of apps and services, and it will show Google results regarding your query.

Google Assistant possesses the Ability to Book Cabs from Uber, Ola, and More

Google Assistant is now offering the ability to book cabs across ride-hailing services such as Uber, Ola, Lyft, and more. Users will now be able to ask Google Assistant to book cabs from their smartphones. Apart from booking cabs, Assistant will also show you estimated time and pricing for each operator to help you decide without having to access the individual apps.

Now, you can book a ride with Google Assistance, to prompt this new action, you will need to say “Hey Google, book me a ride to XYZ destination” from the available options. If you want to use a single provider like Uber, users can say “Hey Google, get me an Uber ride to XYZ destination.”

Once done, select the preferred cab-hailing provider from your smartphone, and the app will open to let you confirm the booking. This feature is rolling out in the English language first and will be expanded to other languages later on.

Google Assistant would automatically open up Google Maps when prompted for cab details. The update allows it to show details like wait times and fare pricing right on the digital assistant itself.

We provide quality systems for taxi services all across the globe. If you are a transport service provider company and want to get a system to manage your bookings, fleet, and passengers, to boost your revenue, then you can get a cab booking system from us that will help users to book your services.

Cost to build Taxi App Like Uber

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Incredible Online Limousine Booking System to Ensure Limo Business Success

Mobile Technology is influencing almost every industry and showing extraordinary growth in today’s business world. The extension of mobile technology has brought significant impact in the transportation industry, where the limo service providers are adopting various strategies to deliver a vast improvement in their business and to stand out among their competitors. Furthermore, it is essential to know how technology is bringing significant, remarkable changes in the form of on-demand systems including online limousine booking system that can generate more revenue to the limo service providers. Here are few essential features a limo dispatch software should possess.

Efficient Admin & Dispatch Panel:

The limousine booking software with the admin and dispatcher panel allows collecting and saving complete details regarding the rides and its transactions. The statistical data collected and stored in an online limousine booking system is helpful for the limo service providers in finding the most active regions, which help the drivers to attract more potential customers. Furthermore, these statistics are beneficial in finding the areas where the limo service providers have generated more revenue so that they can further improve and provide fast services by targeting those regions.

Advanced Online Payment and E-Receipts:

In the improved technology, almost every feature is made digital as the older techniques consume a lot of time. Also, managing accounts and invoices through papers are outdated and very difficult to maintain. If we take the example of the transport industry, the advanced limousine booking software uses integrated payment gateway methods for secure online payments over credit/debit cards, which facilitates e-receipts and payment notifications in real-time. This feature helps the limo service providers in evaluating the business profits with few taps.

Separate Mobile Apps for Driver and Passenger:

As the cellular phone users are increasing day-by-day, the percentage of mobile app users increased and moved beyond 70% based on the services available in the market in each industry. Moreover, it is essential to provide the most trustable and convenient service to the end users to stay in the market with the advanced limousine dispatch software along with the Driver and Passenger apps. Separate mobile apps for passengers and drivers have made the limousine reservation process more comfortable than the previous ones.

In the advanced world, mobile apps become the most reliable solution which an industry can provide. The limousine software with their dispatcher panel provides real-time updates about all the rides. Also, they record passengers’ details such as name, pick-up/drop-off location and so on using the integrated features like VoIP, Caller ID, etc. The customer data can further be used to target the areas where they can get more potential customers for their business.

Want a Dispatch System for Limo Service?

We provide limousine booking software and transport taxi systems for all kinds of transportation businesses catering to the current demands of business owners. If you want to get quality limousine software for your transport business, contact us today!

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How E-Hailing Applications Improved the Taxi Industry and What’s Next?

E-hailing refers to the process of calling a taxi, car or any other transportation via any device using the internet and GPS. E-hailing needs applications for booking and dispatch. Various companies are providing taxi dispatch solutions containing passenger and driver apps for Android, iOS, a dispatcher panel, and an admin panel.

How E-Hailing Applications Improved the Taxi Industry and WhatGÇÖs Next

E-Hailing App Qualities:

  •    Gives better user experience
  •    User-friendly interface
  •    Loads in less time

Uber, the famous ride-sharing company, has revolutionized the taxi industry, which continues to increase market share, claiming 62 million rides in July 2016, up from 54 million the preceding month.  Extended in 450 cities globally, Uber has revolutionized the transportation industry, but its rise in popularity brings a few questions in mind:

  1. What does this change bring for taxi companies?
  2. How can taxi companies compete with Uber and get back market share?
  3. Will Uber keep on dominating the transportation industry in the future?

Uber Disrupted the Market with the Ease of an App:

How was Uber able to entirely disrupt the taxi industry?

It was achieved by combining modern technology with flexible payment and pricing strategies, while concurrently offering a useful platform for prospective drivers.

It is clear that the car hire industry fits a mobile geolocation app.  Uber recognized this symbiosis and launched its mobile app, which enables users to book a ride, with just a few taps.  They use the GPS of the device to fetch the current location’s coordinates or allows the user to set the pickup point. The user can follow the driver’s current location after booking, in real time.  The app also incorporates a rating system, in which the drivers are assessed at the end of a ride. Uber keeps the drivers that receive an excellent rating from its operation, and take notice of those drivers, showing poor ratings, thereby maintaining a high customer service standard.

To add to the ease of its users, users select the payment method of their own choice and enter the required info only once, which saves the rider’s time and hassle.  Users get driver status and remaining time to reach to the destination increasing the transparency of the service.

Uber’s Platform Supports Competitive Pricing:

As Uber is not like a traditional taxi service, but preferably, a ride-sharing service, it is free of taxes and license fees.  Uber has chosen reasonable transaction costs, that excludes reservation costs, and enjoys the benefits of contracting its drivers as agents, not as employees.  The drivers are also not subject to higher insurance rates or expensive permits and are in reality turning their existing cars, into an income-generating mechanism.  These combined advantages allow Uber a competitive pricing to their customer base while creating revenues to its network of drivers. Potential drivers have the flexibility and possibility to utilize the available resources, i.e., a car and their free time and turn them into revenues.  

Taking on The Taxi Industry:

Uber users are increasing steadily, as a result of their satisfaction from the little pickup time, the enhanced convenience and the lower rates, so there is a resulting increase in demand for drivers.

Due to the “Uber’s Revolutionary impact” there is a decrease in the number of rides a cab gives, leading to a decline in the profits of the medallions.  The increased competition has also led to the end of some taxi businesses that were regularly losing customers to Uber. In San Francisco, the largest taxi company registered for bankruptcy in 2016.

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How Can the Taxi Businesses Compete With Uber?

Customers understand that there are benefits of riding in a regulated and safer environment.  Furthermore, Uber has price hikes at peak hours, in which their prices fluctuate and are less competitive.  Taxi companies should take advantage of this market gap of reliability and set reasonable prices, while promoting their level of service, to win back market share. Taxi companies should consider the following 4 points to compete with Uber and other ride-sharing companies effectively:

1. Offer Alternative Payment Methods

  • Increased convenience to the customers
  • Increase the level of payment security for both the passenger and the taxi company
  • Increase flexibility due to a variety of alternative payment methods available to the passenger

2. Incorporate Apps for Taxi Booking

Much of Uber’s success is due to the utilization of advanced technology and enabling customers to book a ride with an app.  Taxi companies must offer this easy method for ordering a taxi as well to attract more customers. Taxi companies can develop their app or get on-demand solution provider company to establish an e-hailing app, similar to UBER.

3. Invest in Training Programs to Boost Driver Service Levels

Uber drivers are held responsible for their level of service, and they are dismissed from the service if they are not up to the standard.  Taxi companies must attempt to ensure that their drivers provide the same level of service, if not better than the competition. Taxi companies should invest in service seminars to train their drivers regarding customers services.  A similar rating system can be used to assess drivers and those having consistently poor reviews should be criticized to improve customer satisfaction.

4. Keeping Up the Car Maintenance

One of Uber’s benefits is that it contributes newer and more comfortable cars.  Taxi companies must attempt to keep their cabs well-maintained, thereby ensuring their customers’ comfort.  Make sure the seats of the cab are comfortable, and that the air-conditioning reaches the passengers appropriately.  Keep the car clean, and make sure the exterior and interior of the cabs are welcoming.

The Future of Cab Industry

Uber’s current business model has reduced fares, through enabling the lower rates to passengers, yet require payments to the drivers.  These subsidies are considerably the reason why Uber is losing money today, with the increase in ride volume. Uber faced a loss of $2 billion in 2015 and a collective $4 billion loss since inception.  At some point, Uber will need to make changes to ensure a profit-generating business model.

Taxi companies need to consider the Uber model to take a lesson for running a business successfully, to improve their services, utilization of app-backed hiring options and offer alternative options for cash payments.  By improving efficiencies and catering to what today’s market demands, taxi cabs will be positioned to win back the market share.

Uber Business Model

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Key Trends in Public Transit Services For 2018 And Beyond

Technology advancement is rapidly bringing changes to public transportation. In the current year 2018, rapid adoption of on-demand service platforms to manage transportation services is in trend and its urge is going to increase in years to come.

The advent of on demand apps for transport services management, using technology to make the traveling experience smooth and upgrading security, are the leading trends for public transportation in 2018 and beyond.

Public transportation agencies and their supplying vendors are taking notice of the trends in Public Transit Services and developing similar technology for an intra-city public transport system that can run on preset routes.

Mobility as a Service (MaaS) is Becoming More Prevalent:

The technology trends in Public Transit Services in transportation are quickly gaining cache in the transit industry worldwide is called Mobility as a Service (MaaS). MaaS is the utilization of app by consumers to travel from point A to B by leveraging various transportation modes according to their subscribed packages. Several agencies have considered adopting the MaaS model. This year, experts from several regions see MaaS gaining more momentum in the industry. In Northern Europe, Maas is in use that provides an excellent experience to customers with its promise of greater convenience and effectiveness that enables sharing and personalization through smartphones and IoT connectivity. While in the UK, there is an increasing focus on the integration of transport modes towards a MaaS model.

In Helsinki, Finland, people can utilize a mobile app called “Whim” to book and pay for traveling via various modes of public and private transportation such as bus, train, taxi, car share or bike ride. A traveler can enter his destination, a preferred method of transit, or other relevant information, and enjoy the public transit ride. Travelers can pay in advance for the service as a part of a monthly subscription or pay on-the-go through different payment methods. Various companies are providing customized solutions for booking a car, taxi, etc., People can travel and make the payment online with the available in-app credits, cash or credit/debit card.

Many enterprises are aiming to access the MaaS concept to achieve the goal of technology trends in Public Transit Services. Popular cities like Paris, Las Vegas, Denver and Los Angeles are controlling various local versions of MaaS that consider real-time travel conditions, user preferences, time management, cost reduction, and seamless mobile payments.

Driverless buses:

Driverless buses will cut labor cost, which has diverted the attention of public transit managers across the globe. Various companies are working out on this concept and planning to offer their initial driverless bus version in the next year. Mark Joseph, a global chief development officer for Transdev has prepared his company of self-sufficient shuttles that will begin operating on roads by the end of this year.

Furthermore, self-sufficient shuttles will become more prevalent on corporate campuses and airports in 2018. However, liability issues for potential accidents and injuries still need to be worked out. In 2017, the US National Highway and Transportation Safety Administration (NHTSA) released new federal guidelines for automated driving systems for safety. These guidelines show that for the time being, the federal government is moving forward with the guided manufacturers and state governments in this fast-evolving technology.

Autonomous Vehicles: A future trend in the Industry:

News about autonomous vehicles never seemed to end last year. It is predicted that we will be hearing more about them in the next year as the next year will bring autonomous vehicles into plain view and will be used primarily on closed-circuit routes and not on straight public roads.

The survey reports show that public transport users are becoming much more demanding and willing to pay higher prices for more convenient services. Most of them are under the age of 40.

The second major area for innovation in the coming year will be technology improvements according to trends in Public Transit Services to make use of public transportation in urban areas.

Nathaniel “Nat” Ford, CEO of Jacksonville Transport Authority and new chairman of the American Public Transportation Association, mentioned in a speech:

Our industry is evolving at a pace, never seen before. Moving away from current models, to one where there’s a synergy between different modes of transportation, different technologies, and different providers. Technology is being developed every day that is disruptive to our industry. Things such as autonomous vehicles, electric vehicles, and artificial intelligence, to name a few.

The already existing way of transportation via a bus and metro usage in the United States has decreased over the past five years, and transit chief is looking to change their business model using these new technologies to compete in the new mobility marketplace. Transit companies are aiming to adopt new mobility ecosystems. These include peer-to-peer car clubs, on demand privately provided bus rides, TNCs, cars/bike sharing and more.

Eventually, improving transit security is a fast-growing need recognized by developed countries who are aiming to achieve the trending goals. City transit systems are purchasing the latest security systems to monitor and respond quickly to new traditional crime and potential terrorist activity. These objectives are achieved using the security systems that include monitored cameras on buses, trains and in transportation stations, with facial recognition and object identification software solutions. Gas detection and other crime prevention technologies are quietly being implemented in subway stations, and significant data usage is being brought into effective action to better track transit customers.

As it turns out,

Public transportation companies are adopting new technologies for providing riding services. This approach is quickly changing as millennials prefer to travel together to cities via the latest rising services and get rid of their cars. The technology enables new ways to unify mobility options. Latest modes of traveling are being invented and quickly adopted including shared ride services, self-driving cars, and buses. These changes will be increasing in the coming year.

We at Cab Startup, provides state-of-the-art systems for the transport industry to allow traveling via online booking systems. No matter, whatever business you are running, a taxi business, or any other transport business, we provide customized systems to cater all your transportation needs.

Cost to build Taxi App Like Uber

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Apps for the Taxi Services: Must for The Survival of a Taxi Company

In the last five years, earning a profit from traditional taxi services has declined considerably. Competition is fierce, that is why cheaper transport providers are stepping in. Uber-like booking apps for the taxi services are taking the market away from the companies providing taxi services in a traditional way. The reality is that Uber-like Apps for Taxi service are here to stay and make an impact on the industry.

If you’re running a taxi business, and you’re looking into developing an independent Uber-like taxi service. Getting a taxi app solution is mandatory. The trend of taxi app is touching to the new heights of success. Apps for Taxi service can deliver remarkable benefits to business owners with the help of modern technologies.

There are many types of cab booking apps in the market. Today, every transport company needs to get a cab booking app to survive in the competition. A mobile app for a taxi company can make it easier for their customers to book a ride. It enables business owners to expand their customer base. A taxi app makes the life of drivers easier as they can quickly get rides online, which saves their time and increase the chances of earning more money.

The transport companies provide an outclass service to their clients in various parts of the world. Riders can select from a list of destinations or put in an address themselves, and choose their preferred car type. They pay the ride’s fare according to the available payment options. The app tracks the booking history of both riders and drivers. A variety of other features are available for this app that include driver’s location IDs and taxi tracking for the customers.

A Taxi Booking App:

If you don’t have a garage for taxi parking, a fleet of cars and driver as your employees, but you still want to enter the taxi market, there’s another option that you can provide to your customers in which you can offer a mobile booking service to them. Below are the two separate ways of doing a taxi business:

1. The Simple Solution for A Taxi Business (Freelance Driver Model) Like Uber :

The simple taxi booking solution involves a single app for customers that includes different car types with different rates. Customers will have the ability to book a cab via an app. It might add a map with destination points and an approximate calculation of the price of the ride according to the shortest route available.

In this option, you don’t need a server of your own. If you are interested in this solution, you can check a sample from our available systems that we have developed for many companies.

Our delivered solution includes an admin panel, using which you can manage your drivers, passengers, service regions, set fare calculation rate for different service types, check the statistics and generate reports as well.

In this model, the drivers registering themselves on your platform will be freelance drivers having their own cars, this option allows the drivers to work as per their convenience. The drivers earn their commission against the rides they perform.

2. A Detailed Taxi Business:

A more complex and full-featured taxi booking solution requires you to invest in backend development in addition to the frontend. Therefore, you’ll need a server. It may require to establish partnerships with taxi companies having a good number of drivers as their employees and offer two separate apps; one for riders, the other for cab drivers.

Apps like these use the internal GPS of the device to identify the current location of a user who has booked a taxi and notifies the nearest driver. It can monitor drivers’ current status of arrival. Requests are sent to the server. To have up-to-date information about the location of a customer, our developed apps send location coordinates to server very frequently. To build an excellent taxi app that is convenient to use, and reliable, hire a professional taxi app development company.

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Features of A Taxi App Solution:

Great apps for taxi service include the following features:

1. Location Tracking:

Uber tracks your location all the time, which helps to find the nearest driver within seconds. Once a taxi service is booked, Uber shows the status of the driver arriving to pick you. If you want your app to track a rider’s location, an app shows an interface for users to enter their data that helps in finding the place.

Cost to build Taxi App Like Uber

2. Integration of Maps:

The primary source of location for Uber is Google Maps, which shows a representation of a user’s surroundings. The location specified by the server is translated into a readable address that shows location status of customers and drivers.

3. Fare Calculation Algorithms:

Uber calculates the fare keeping in mind the base fare that depends on the area and selection of the car, cost per minute, cost per mile, and booking fee.

4. Payment Options:

Various payment gateways are already integrated with our solution to process credit/debit card payment, some payment gateways integrated with our solution include: Braintree, Stripe and Connekta. Cash option, credit/debit card option is available for the passengers to pay for the ride availed.

5. Rating System:

Uber is considered to be more reliable than traditional taxi services because both riders and drivers get detailed information regarding taxi services before and during the ride. Rating system boosts the rider’s and driver’s sense of control and security. Implementing the rating system in your app is helpful for your taxi business success.

6. Driver-Focused Features:

Today, more taxi apps like Uber are emerging around the world, which is increasing the competition for Uber. Uber might face a threat from your taxi app as well if you use a quality system to build your taxi app.

Competing for getting more customers and good drivers is a big challenge for new ride-hailing services. Therefore, the taxi app development company that offers the most perks to drivers can become successful, which is possible by hiring professional services for getting a taxi app.

If you want to get an app for your taxi company like Uber, you need professional services of a taxi app development company. Our company provides a taxi solution that includes apps for both the driver and the customer.

We also provide custom taxi app development services for the transport industry, covering all types of ride-hailing services. We offer comprehensive solutions for your taxi company like Uber, Lyft, and a lot of other businesses. If you want quality apps for Android or iOS, contact us today.

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What is the importance of marketing in making a Taxi Company successful? (Hint: Avoid Bad Marketing).

Over the past few years, app-based taxi companies are increasing in number rapidly. Not only there is an influx of new Taxi App Companies but the overall industry revenue is also growing. Latest trends show that the revenue in the ridesharing segment amounts to US$17,191m in 2018, which is expected to rise to US$30,329 by 2022.
revenue stats in the ridesharing segmentThe industry stats are favorable for taxi businesses. However, all new taxi companies could not become successful. What is the reason?
The answer is quite surprising: Very few business owners are ready to market their services like Uber to become successful. However, they want to get the market share which Uber has captured. Crazy, right?

The ride-sharing market is comparatively saturated in 2018, which shows the significance of marketing for every new taxi company to compete against market giants such as Uber and Lyft.

In addition, the graph below showing consumer behavior illustrates that most of the consumers buy from the brands they trust. Do you know how to develop trust for your brand? It’s about communicating your brand message, which is the result of marketing activities.
People that buy from trusted brandsTherefore, companies without marketing are doomed in the long-run. In reality, those businesses often lead to failure after a few months of operation. We at Cab Startup, care the most for our clients’ business success. We provide an all-in-one on-demand technological solution, which can enable you to conduct effective marketing activities.

How Bad Marketing Techniques Effect Ride-Sharing Business?

Firstly, marketing is the key to attract clients to your business. Hence, without a good marketing plan, making efforts to grow your business is in vain. Lack of marketing activities leads to business failure that vanishes in disgrace.

Ignoring marketing is a wrong decision and a big obstacle in your business success. In other words, you can say that investments in marketing is the investment in the company’s long-term growth and success.

Bad marketing comprises of various forms and shapes that include inappropriate logo or icon, poor social media campaign management, lack of app store optimization techniques and a lot more. Poor marketing techniques can destroy your brand image and customer acquisition efforts.How Bad Marketing Techniques Effect Ride-Sharing Business?

Marketing Mistakes Leading to Taxi App Business Failure:

Giant companies celebrate their success because they have a clear target, plan and marketing activities. Reasons for the new taxi businesses failure is associated with no clear objectives, no clear target, and no brand language.Marketing Mistakes Leading to Taxi App Business Failure:Here is how marketing mistakes can lead to business failures:

  • Very often, companies think that marketing is not more significant and can be addressed later.
  • Marketing strategy is carried out without proper planning and goals.
  • Business decisions are made keeping in mind short-term benefits only
  • Business owners have no interest in researching the target audience.
  • They ignore planning a budget and a road-map for success.
  • Launch the services with a non-branded app.

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Consequences of ‘No Marketing’ for Taxi Businesses:

Small businesses consider marketing expense as an extra burden that is not important for business survival. They think that the budget for marketing is a residual. Moreover, they keep branding for a later stage, which is a big mistake as people cannot recognize the company and taxi businesses stay behind in promoting their apps.

At the later stages, bitter reality comes in front of the business owners when revenue does not increase according to the expectations and planning, that marketing strategy they adopted was panic-driven and unproductive.
Consequences of 'No Marketing' for Taxi Businesses:

Effect of ‘Random Marketing Activities’ on your business growth.

Is doing random marketing stuff the only marketing strategy for your taxi app business? If this is true, then doing nothing for marketing is better than performing random activities. You should realize the importance of a proper marketing plan and strategy.

Random marketing operations affect your taxi business by:

  • Unimpressive results. If you make marketing campaigns and design activities solely on your intuitions then it can have adverse effects on your set KPIs.
  • Failing to achieve your targets. Guesswork will waste your time and money. You might fail to grow your customer base and revenues.
  • Investing in everything ‘marketing’. If you are investing in every marketing channel, you are wasting your marketing budget. [Key takeaways: Focus on marketing channels that work best for you and your target market]

You know what? Research and data analytics is the base for creating a good marketing strategy. If you have not defined your set goals and path to achieve the targets, then you might develop a negative perception for your taxi business among your customers.

Trust is the key element to acquire customers for a longer period of time. Remember? You can develop solid trust only with a defined marketing plan and strategy.

Role of Successful Marketing and Taxi App to Ensure Success:

Implementing basic marketing techniques is the initial step. The next step is to apply advanced marketing techniques depending on real-time data. Making decisions purely on guesswork often fails. Find real-time data to know your clients and their needs is vital to move towards success.

Market analysis is essential for decision making rather than doing marketing on assumptions. Doing a thorough research of important marketing techniques that can bring good results or hiring a taxi app white label solution provider and marketing company to do the job is a wise decision.

A successful business requires marketing based on real-time data, implementing strategies, and the use of a white label solution for your taxi business to get long-term success. It ensures that your business will get more returns over investments.
To ensure taxi business success, you need to:

  • Do research thoroughly about the target market, competitors’ position, and make a marketing plan before launch.
  • Set a budget for marketing activities.
  • Choose professionals to do the branding at least for the taxi booking app and website.

Conclusion:

Do market research and make business decisions using the facts and analytical data. Consider the market specifics and the characteristics of your target audience to forecast ROI. Decide on a marketing budget and hire a professional company for marketing services and taxi app white label solution. If you want success in your taxi business, signup to get outstanding services today.

Uber Business Model

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WHAT CAN BIG BUSINESSES TEACH STARTUPS?

These days a lot of people say that large companies can learn a lot from startups and adapt their methods, and that is true to an extent. However, there is a new question going around the block: What can big businesses teach startups about entrepreneurship? The answer is that there is a lot that startups can learn from large companies, after all, these companies were once startups who made it big. Essentially, if startups pick up the tips and tricks that large companies are leaving them, then they can boost their chances of making it in the unforgiving gladiator arena that is the startup competition.

Here are the key lessons the startups should learn from big businesses:

1. Know your target audience:

One of the reasons why big companies make a lot of essential sales is because they spend a monumentally large amount of time getting to know who their target audience is and what it wants. For example, IKEA spends years on researching the market before it enters a new market. Of course, startups do not have enough time and more importantly budget to do that, but the point is that startups should learn as much as they can about the people they mean to serve. There is nothing worse for startups than spending all their time and budget on making a product or offering service only to find out that nobody wants it.

2. Be tactical with change:

The very essence of startups is bringing innovation and change in people’s lives. However, the degree of change is highly relevant. While people may need or even like changes, they will most likely be opposed to big changes, and of course, that is a huge red flag for any company especially a startup.

What large companies do is that they break down substantial changes into smaller yet still meaningful ones, and slowly introduce them to their target audience. For example, software release management is substantially sufficient for large companies when introducing new software or tools to their employees; software release management handles the entire introduction process without disrupting the employee’s everyday work.

Startups need to monitor how they incorporate change and closely and make it so that the changes they enter into the market do not disrupt the audience enough to make it uncomfortable and ultimately, unwelcoming to the changes.

Cost to build Taxi App Like Uber

3. Be careful with human resource management:

Every large corporation has a dedicated human resource department which handles hiring new employees, bringing them on board and just about everything else related to human resource management. They are extremely careful with who they hire and only take chances on the candidates they feel they can get the most out of.

A startup must take HR even more severely than a big business because its margin of error is nowhere near as wide as that of the large corporation. By hiring the right person, startups may gain a healthy boost that just might turn them into winners, and by employing the wrong person, startups risk losing weeks or even months on a person who does not contribute in any meaningful way and only wastes precious resources. The worst mistake startups can make is not taking human resource management seriously. After all, in a startup, it’s all about the people who do the work.

4. Have a clear-cut marketing plan:

After big businesses finish market research and make their product, they need to sell it, and they can’t do that if people do not know that the product exists; this is why having an extensive and efficient marketing strategy is a top priority for large and small companies alike, from multi-million dollar corporations to new fledgling startups. There are a lot of lessons that market-leading giants can teach the newcomers about marketing, but for the time being, let’s look at these:

i. Startups should streamline their content creation.

Large businesses create a lot of content, but what’s more interesting than what they create is how they create. Generally speaking, startup founders tend to do all the content creation themselves. The lesson is to allow others to create the content and a reliable process of generating the content. It is imperative to remember that the more business sections that startups streamline, the more their business will be able to grow and expand.

ii. Use Videos for content marketing.

Videos are now easier to record than ever, and they visually engage potential customers; this makes them the bread and butter of content marketing. Therefore, videos must play a vital role in any startups marketing strategy, and they can’t just be popular, they must also positively influence a customer’s buying decisions because nearly 50% of people look for videos highlighting the product before making a purchase.

Conclusion:

Typically, people say it is essential to learn from the mistakes of others, but what they usually don’t say is that it is just as vital to learn from the successes of others as well. There is a tonne of lessons that large companies can teach startups, and the lessons mentioned above are only but a few of a long list.

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DIGITAL MARKETING FOR APPS IN THE iOS/ ANDROID MARKET

iOS and Android Market:

As of the first quarter of 2018, the Google Play store has 3.8 million apps, and the App Store has 2 million available apps. Those numbers are nothing if not staggering and are still on a steady rise; this goes to show that the old “If you build it, they will come” saying no longer applies to the app world. Competition is fierce and the people who want their apps to succeed need to put some real thought and effort into their app’s marketing campaigns. Furthermore, seeing as how we are now in the digital age, traditional marketing techniques may no longer be as beneficial as they once were. Therefore, to efficiently market apps we need to look towards digital marketing and all the tips and tricks we can use in that department to put our apps in the limelight. Now the question is, what are some digital marketing tips for apps in the iOS and Android Market? Well, if you already have an app or are interested in buying our solution, then we have a few tips to help you in the digital marketing department:

App Store Optimization (ASO):

The SEO equivalent of the app world, App store optimization is a process that improves an app’s visibility in Apple’s App store, and it is a form of mobile app marketing and user acquisition. ASO and SEO have many similarities regarding how they are accomplished such as having a unique App name, including relevant keywords without stuffing, having an app description that clearly outlines the app’s value and is updated with app update descriptions and release notes. Furthermore, adding screenshots or video tutorials that demonstrate the app’s key features. Lastly, Having favorable ratings and reviews for your app is imperative when it comes to getting potential customers to download the app.

Digital Marketing for apps in the IOS Andriod market

Google’s Universal App Campaign (UAC):

UAC is a tool for app marketing, and it uses machine learning algorithms to perform its tasks. Many app developing companies utilize UAC to promote their applications in the Android Market. Unlike Google AdWords campaigns, you don’t necessarily have to design individual ads when using the Universal App Campaign. The UAC service uses your text ideas and assets from your app’s store listing to create a variety of advertisements across several different platforms including Google Search, Google Play, Youtube, and Google Display Network. The only things you have to provide are the text ideas, a budget, a starting bid, and tell the UAC what languages your ads should be in and what locations they should target. The UAC systems will test different combinations and display those ads which are performing the best, without needing an extra work from you.

Website:

Now we’re going to talk about some traditional digital marketing techniques, the most essential of which is having a site for your app. Having a site offers your site legitimacy, something which shows people that your app is the real deal and that you are invested in it as a business.

Apps for enterprise brands need to be featured prominently across the website. It shouldn’t be a small logo on the side or an afterthought; rather it should have a prominent presence all over the website as long as its presence in a particular place makes sense.

Social Media:

When it comes to digital marketing, having a social media presence is a must because it allows you to directly connect with your potential customers and tell them what you’re all about and show them that you have a real passion for whatever it is that your app is doing. There are two social media methods to connect with your audience, paid or organic.
Organic social media is rather simple; it merely means having a presence on popular social media platforms such as Instagram, Facebook, etc. All you have to do is create accounts and start engaging with people within your target audience and industry in a meaningful way without being overly promotional.
In 2016, mobile app click-through rates went up by 32%, while cost per click decreased by 33%. Essentially, putting some funds behind your app promotion will boost discoverability and get more and more people to migrate to your app. Facebook and Facebook-owned Instagram are effective advertisement platforms since they have vast audiences and are exceptionally skilled at segmentation.

Search Ads:

Apple introduced search Ads when it launched iOS 10, and search ads are paid advertisements within the App Store. What that entails is that you are able to bid for keywords and when a user searches for apps using those keywords, your app appears first. Search Ads are an effective and efficient way of promoting your apps on iPhone and iPad in the U.S. Search Ads are designed to provide a safe search experience which means they deliver relevant ads while respecting the user’s privacy.

Conclusion:

The methods mentioned above are just a few in a nearly endless list of app promotion methods. Treat apps like any other product and focus on robust digital marketing campaigns and keep in mind that the quality of your app’s users is much more crucial than the quantity. Furthermore, ensure that you have a firm understanding of your target audience so that you can craft audience-appropriate ads.

Cost to build Taxi App Like Uber

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What are some startup ideas?

In this day and age, more and more people are moving away from the 9 – 5 job model and are looking to start their own businesses. However, one of the many speed bumps that new business leaders encounter when starting their own companies is what niche the business is going to be a part of and what it is actually going to do. Well, out of question to you is are you looking for some good startup ideas? If yes, then have no fear, for this blog post is going to give you just that.

Are You looking for new idea (1)

On-demand Taxi Business:

In a time when most of our society is opting for public transport as opposed to buying personal vehicles, it would be a wise decision to start a taxi business. It is a healthy and continuously growing industry that will prove to be very welcoming for new business leaders who carefully traverse its waters.
Of course, to be successful in the taxi dispatch service industry, you are going to need a state-of-the-art software application system to host the service on. And in case you do not want to build one yourself, we at Cab Startup are happy to provide you with a cutting-edge white label solution.

Skilled Trade:

Skilled trade includes many different avenues such as plumbing services, carpentry services, electrician services, extermination services, cleaning services, etc. and each one is brimming with business opportunities. Fortunately, given how many different skilled trades exist, the industry has enough scope and space to be a successful environment for entrepreneurs.

If you are skilled in any trades and are looking to expand your outreach, or if you are simply looking to make a successful business then you are obviously going to need on-demand dispatch applications because this industry has also found its way to the on-demand service business model. And of course, you can always opt for a white label solution in which case Odtap would be an excellent option.

Cafes:

If there is one thing our generation loves more than anything, it is food. As such, especially if you are on living in a small town then it would be easier to compete against larger chains such as Starbucks. This is true for various reasons, the biggest of which is that in small towns almost everybody knows everybody, and most people would want to support you and your business. Furthermore, there are other things you can do to attract potential customers such as, being in a convenient location for vehicles, cycles, on foot traffic and offer a pleasant environment with theme appropriate furniture and some light music. Last but not least, you are going to have to make some fantastic coffee served by well trained and well-mannered baristas.

E-Book 3 snippet for CabStartup- Best kept uber secret

Food Trucks:

Usually, when people think of food trucks they think of young people putting creative twists on popular fast food items such as burgers, hot dogs, etc. and that is absolutely true. The main attraction behind food trucks is trying all the new ways food can be made and eaten. But, that does not mean that food trucks must serve unhealthy fast food. Plenty of food trucks offer comparatively healthier alternatives as opposed to their junk food counterparts. For example, this one food truck vendor offers French fries made from apples. While that is not exactly healthy itself, it is still healthier than potato made French fries.

My point is if you or someone you who wants to work with you is good at cooking and if you have some creative ideas for food, then you have a good chance of running a successful food truck, which if you play your cards right, can grow into a larger business.

Business plan consultation business:

Now, this one may sound a little odd, but starting a business that helps clients make business plans is actually a really good idea. More often than not, many new entrepreneurs do not have a lot of business knowledge and as such are incapable of producing a competent business plan.
Anyone who has proper business knowledge knows the importance of having a well thought out and documented business plan seeing as how it aids in gaining investors and it also aids in running the business itself. Therefore, if you have good business knowledge then you can offer your consulting services to new entrepreneurs and in time you can expand it to a full-on consultation business that dabbles in more than just helping people with business plans.

Conclusion:

As you may have already guessed, these are not all the business opportunities that you can pursue, but they are highly popular with large pre-existing markets which shows that if you enter them and if you play your cards right, then there will be a seat on the table for you.

By cabadmin 0 Comments

Road to Future of On Demand Services Industry

Ever since Uber took the market by storm, the on-demand services industry has experienced an incredible rise, becoming one of the most popular industries for most new entrepreneurs. However, just thinking up services and attaching an app to them isn’t enough to guarantee success; to achieve that, business owners need to understand the nuances of the industry they are operating within and how they can mold the business around the on-demand model in a way that works efficiently.

In our day and age, we are at a place where convenience is at the top of our priority list, and since we have experienced a steady stream of high-quality services lately, it has become tougher for new companies to meet our expectations, but if they do, then they will reap the rewards.

Success stories

Now, let’s talk about some of the biggest success stories in this industry:

Uber:

It goes without saying that Uber is most likely the biggest success story in this industry seeing as how it was after Uber came into the limelight that people began paying more attention to the on-demand industry. Furthermore, another testament to Uber’s success is that it has surpassed the $51 billion line with over 40 million riders per month.

Postmates:

For those who don’t know, Postmates is an on-demand food delivery app. The startup provides its services in most parts of the US in over 200 cities. Its major target audience is millennials since they are far too busy to take time out to go to a restaurant for food. Postmates gives them the ability to save time and effort by delivering food to their doorsteps. Moreover, Postmates has already amassed over, $280 million in delivery sales and has partnered with over 7000 restaurants.

Uber Business Model

Airbnb:

If your dream is to travel the world and you are wondering how to find rooms for rent, the Airbnb is the answer to your question. On the other hand, if you have a place you are looking to rent out, then Airbnb is your answer once more. So, basically, Airbnb is the travel app that solves the problems for hosts and guests offering high-quality services for both categories. As of 2017, the company’s annual revenue is $2.6 billion and it has over 5 million lodging listings in 81,000 cities over 191 countries and has facilitated over 300 million check-ins.

Target Industries:

Now that we have talked about who the current leaders in the on-demand economy are and how the on-demand model launched them to the epitome of success; let’s discuss why business owners should consider the on-demand model and which industries they can target.

Transportation Industry:

What has made the transportation industry so successful? Well, it was one of the first industries to be disrupted in the on-demand economy.; this comes as no surprise, but Uber is not the only option out there. There are other options too such as Rydr, Insta Drive, Lyft, etc. More and more cab and taxi business are now switching to the on-demand model, even the companies that existed way before smartphone apps were around have now built their own apps to compete in this highly profitable industry. Customers have become accustomed to the convenience and demand for such services is only increasing day by day.

The Rise of Self-Driving Cars:

What is a self driving car? As the name suggests it is a car that drives itself, and it offers its passengers a level of comfort and convenience like no other. The idea of comfort during transport and the increasing reliance on technology has become a cornerstone for the self-driving car movement. That’s why Alphabet Inc.’s Waymo has become one of the latest hot topics in the industry. Waymo is in a vast lead seeing as how in January they reached a deal to buy thousands of Chrysler Pacifica minivans which will be decked out with sensors that can see hundreds of yards in any direction. No other company is planning on offering rides-for-hire let alone preparing to carry passengers in more than one city this year; this can potentially revolutionize the transport industry and launch it into the new age of automation. It also opens up options for new businesses to invest in self-driving cars for taxi services.

Home Services Industry:

Introducing the on-demand concept into the Home services industry opens plenty of doors for those looking for an opportunity in this sector. Entrepreneurs can start an on-demand business for plumbers or electricians or carpenters or maybe make a more substantial handyman business and incorporate the previous three mentioned businesses into one. Turning such age-old and vital services into an on-demand model will not only prove to be beneficial for the business owners but also prove to be helpful for customers because the current smartphone-centric nature of the world will allow the business to reach a wider audience and customers will have easy access to these services.

Food Delivery Industry:

The food delivery service is one of the most dominant industries in the on-demand economy. According to Techcrunch, online food delivery still represents about $210 billion market opportunity. Furthermore, today’s modern lifestyle doesn’t leave enough time for people to make home cooked meals meaning they need an alternative; this is where the food delivery services come in, and most people are glad that they have.

How to Enter the On-demand Industry:

If business owners do not have the expertise required to build their own app or if they don’t have the resources to do so or if they don’t want to make it themselves, then a white label solution is the answer to their predicament. For every on-demand industry, there is a host of white label companies ready to provide their solutions to any business looking to enter the particular industry. Companies like CabStartup for the transport industry and Odtap for just about everything else are some of the high ranking names in the list of white label companies, and they sell their state-of-the-art solutions at affordable prices to companies of all levels.

Conclusion:

The on demand economy is in high gear and on its way to becoming a role model for all future businesses to come. It is dominating most high profile industries such as transport, food, etc. and it has given rise to the advent of an entirely new sector, the white label industry; all this proves that the on-demand industry is the way to go for future (and current) business owners.

By cabadmin 0 Comments
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