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Sustainable Marketing Strategy for Taxi Services

Incorporating an unparalleled software infrastructure is essential for taxi business. However, it is not all that is required. The business, regardless of its scale, requires an extensive marketing strategy as well. This article explaining marketing strategy for taxi services is a continuation of one of the previous articles which shares market research, top ideas, and requirements of an on-demand taxi services platform.

    1. Business Branding

    It is unwise to even think of a taxi marketing strategy that does not involve branding. The design of brand logo and coloring scheme for mobile app should be unique and attractive. People tend to learn quickly with visual art. Thus, graphic designing should be immaculate.

    The branding campaign should also ensure cultural integration. Consumers should perceive the business as a local one. Using the native language and celebrating the native festivals are two of the most effective ways to integrate local cultures. Consumers tend to acquire services more frequently from businesses which respect and fete local cultural diversity.

    2. Business Reputation

    Consumers evaluate reputation of a taxi company by reviews and past events before seeking the service. Besides, the reputation in view of regulators is also crucial. Any taxi startup or established company needs to ensure that they comply with licensing requirements. A startup may manage to attain profits for a brief time despite evading taxes and avoiding licensing. However, it will incur more losses in the long run.

    Consumer inclusivity is another area which enhances reputation. You need to incorporate services for disabled and special people too. Besides, be sure to treat each customer equally regardless of ethnic, religious, cultural, and socioeconomic backgrounds. Fulfilling these social responsibilities will lift the value of company.

    3. Building Public Relations

    The disputes between passengers and ride-hailing companies are occurring frequently. You must develop a comprehensive public relations strategy which addresses complaints, queries, and suggestions from customers in considerably small time. Besides email and call, real-time messaging facility is also vital.

    Promotional discounts and referral codes are also among the top taxi marketing ideas to build public relations. These discounts do not affect the profit margin significantly because the volume of ride requests rises during the promotion period.

    Referral codes increases the consumer-base as a business is able to reach more customers with it. Thus, promos and referral codes work for passengers as well as service providers.

    4. Visibility over the Web

    Over 2.5 billion smartphone users apart from billions of other web users provide a huge stage for marketing. Thus, you need to ensure that the company makes frequent appearances in search engines. While paid advertisement is an option for successful taxi business model, it is not essential. A robust inbound and outbound marketing campaign can prevent paid advertisement.

The mobile-first approach in digital marketing is gaining momentum since most of the users are likely to come across your business through surfing on smartphone. Mobile marketing is significantly different from desktop based computers or laptops. The difference of screen resolution and sizes affect the ranking on search engines.

CabStartup provides you a comprehensive and customizable taxi software platform. We can rebrand it as per your needs and take care of its marketing as well. Get hands on the system for free to test it.

By Shahrukh Satti 0 Comments

The Blueprint for Starting a Taxi Business

Initiating any business is as painful as trying to get over a failure. For this reason, many skillful people refrain from jumping into entrepreneurship. Some of those who have the heart to push themselves go through back-to-back pains of starting and failing in business. Starting a taxi business is no less challenging.

Nevertheless, there are ways which guarantee success up to a considerable degree. Entrepreneurs can bring down the probability of failure significantly by adopting these ways.

 

How to start a taxi business?

Following points in the same order present the path to a successful taxi business.

Determining the Appropriate Market

Market identification is one of the most significant prerequisites to the taxi business. Many taxi owners emphasize on marketing of business and providing the right selection of features. While both of these factors are also essential, ignoring appropriate targeted market may push all the effort in vain.

The decision of choosing an appropriate operational region should depend on various factors. Some of the top factors include:

    ->The quality of existing ride-hailing system.

    ->The time required by existing taxi services to reach the passenger’s location after booking.

    ->The cost of operations in the region. The inflation rate is also an appropriate measure to predict future costs.

    ->A startup in a market with less demand and higher operational cost will be more likely to fall into losses.

Identifying the Target Demographics

The next crucial step is to identify the local demographics. Socioeconomic classes are the primary consideration while assessing the demography.

This assessment enables the taxi owners to introduce the most suitable types of services. For instance, if the average income is relatively lesser in a country, the owners should provide low-cost vehicles. Such vehicles will require smaller maintenance and fuel costs. Consequently, passengers will also be able to get a cost-effective solution.

Moreover, research into local culture and traditions is also significant. Marketing of a business is far more productive if it highlights the native culture and popular trends.

“If people believe they share values with a company, they will stay loyal to the brand.” (Howard Schultz)

Collaboration with Potential Partners

Partnerships with notable businesses in a region serve as a catalyst to a taxi company’s growth. Both partners supplement the marketing efforts of each other. Apart from marketing, they also assist in acquiring more customers.

Some of the most noteworthy collaborations from ride-hailing industry include UberEats and McDonald’s for food delivery and Uber and Toyota for manufactured vehicle utilization.

Moreover, it is not essential to collaborate with businesses from a different industry. For instance, Lyft and Waymo are ridesharing competitors but working together for autonomous vehicles.

Such partnerships within the industry turn rivals into beneficiaries allowing every partner to grow remarkably.

Taxi App Tailored to Business Needs

After a comprehensive market and user research and attaining partnerships, owners need to develop an efficient app. Some of the taxi app features vary depending on consumer needs. Nevertheless, starting your own taxi business requires the app to perform a few unavoidable functions.

Route-planning is the most vital function which enables drivers to reach passengers in the shortest possible time. Besides, the ability to track drivers is also indispensable to outperform the traditional taxi rivals.

App speed and user experience are crucial to sustaining the high competitive index. You can get away with ordinary app performance only through either the absence of competitors or poor competitor’s performance.

Creating the Pre-launch Hype

The customers should know about your services ahead of a business launch. The passengers should be eagerly waiting for you to launch the service. This approach pushes the customers to rush and try the new option at their disposal.

It is advisable that the service remains flawless in the initial weeks. If the app fails to impress customers, the owners may never be able to repair the lost reputation. Consequently, they end-up either rebranding or, in the worst circumstances, closing the business.

Social media should be one of your primary channels to create this hype. Although ads in print and electronic media and billboards are also effective, yet social media provides a low-cost solution.

This approach is also a way to build awareness among the passengers about your services. Each person knowing about your business prior to launch is a potential passenger after launching. Stirring up this hype may not be necessary for starting a business, but it is undeniably a significant strategy.

Increasing the Customer-base

The pre-launch awareness should be sufficient to provide a considerable initial customer-base. However, your business needs to attract more customers to keep increasing the market share.

Instead of pushing more money in efforts to grab greatest share, you can use the existing customers for the purpose. Referral codes provide one of the most proven ways of increasing user-base.

A user serving as a referee can invite a non-user to download your app. As a result, you will add another customer while the customer will get a reward in the form of a free or discounted ride.

Consolidation and Expansion

After developing a sizable user-base, you may move on to expanding the business in more regions. The phrase “sizable user-base” is a relative one depending on the targeted market. A thousand downloads should be sufficient for expansion if the population of initial region is less than 0.1 million.

Conversely, ten thousand downloads would be insufficient to look into other markets if the said population is over five million.

The regions with high competition are more likely to lose a customer. A user may switch to an alternate ride-hailing service provider if one offers better services with lower costs.

 

How much does it cost to start a taxi business?

Cost of starting a taxi business varies with the scope of business. Some of the factors affecting cost include:

  • Number of initial operational regions.
  • The number of company-owned vehicles in the beginning.
  • The kind of features you intend to incorporate in your mobile app.
  • The number of marketing channels used and the extent of their utilization.

CabStartup has the most efficient pricing model for providing a taxi dispatch platform. The business owners can rebrand this dispatch software to use it as their own company.

You can use our software for free as a trial to evaluate its performance. Moreover, you can add as many additional features apart from the existing ones.

By Shahrukh Satti 0 Comments

Taxi Marketing Strategy – Exploring Digital and Traditional Options

Taxi marketing is one of the crucial yet overlooked pieces in the chain of taxi business growth. The advent of on-demand services redefined the taxi marketing strategy with some new app-specific approaches. CabStartup’s experience of working with taxi industry in the ongoing decade enables our experts to compile a list of most effective marketing strategies.

Following are some of the approaches toward taxi business promotion. Please note that they all are equally significant regardless of their order in the list.

    1. Business Brand Highlighting Local Culture

    There is barely any part of the world where taxi industry does not have firm roots. Almost every country has an established taxi union with multiple businesses vying for the major market share.

    In such circumstances, any new player has to have an attractive brand name which signifies local culture. Besides name, the company’s motto should also reflect the traditions of native population. This approach is assisting businesses in many industries to grab attention of customers immediately.

    Apart from highlighting culture, the aspirants can raise trending matters of social domain and create awareness about them among public. Meanwhile, they can also reach a broader range of audience.

    For instance, you may introduce a scheme under which your company plants a tree for ten rides from a customer. Research indicates that CSR activities leave a substantial impact on consumer buying behavior.

    2. PR and Social Media Marketing

    It will be foolish to promote a business without considering social media. Facebook – the biggest social network – alone has over 2.3 billion monthly active accounts. Social networks are some of the first sources for a company to reach customers.

    Another factor that makes SMM essential is the cost of this kind of marketing. Marketers can promote companies at remarkably low rates.

    The emphasis on SMM allows businesses to grow global outreach. In comparison to traditional billboards, the SMM reaches far greater volume of population – and in various parts of operational region.

    3. Promotional Discount

    There is no better treat for taxi passengers to have free or discounted rides. Although the owners may have to subsidize the process to attract customers, yet the return makes it worthy enough.

    Discount is among the effective taxi marketing ideas because it keeps a customer base. If a user stops using a service, one may return to use it later when discount is available.

    Promotions are one of the primary components of Uber digital marketing strategy.

    4. Acquiring Customers’ Feedback

    Your customers need to know that you care for them. This is one of the core differences between traditional taxi services and ridesharing apps. The traditional companies require lodging a complaint through the call, email, or on-site.

    However, passengers rarely bother to go the extra mile. In contrast, the app provides the ability to lodge in-app complaint. Moreover, many software systems also enable the complaining individual to see the status of their claims or query.

    Feedback acquisition allows companies to find loopholes in their business. Besides, it also enables them to assess customer behavior toward occasional changes in policies.

    5. Business Partnerships for as Taxi Marketing Strategy

    Partnerships are vital for business growth. If your taxi company manages to make alliance with a large-scale company, your growth rate comes at par to partner.

    It is advisable that the partnership is beneficial for both allies. Such alliances grow mutual trust and allow business owners to work for the success of their partners as much as for themselves.

    The collaboration of food outlets and delivery companies present a pertinent case. GrubHub delivers food for KFC and Pizza Hut among others whereas UberEats for McDonald’s. These collaborations ensure cost cut for both stakeholders. Besides, they also improve the services in process.

    Similarly, collaborations are also essential in taxi industry to give a tough call to competitors. However, it may not always be companies from another industry. Taxi companies can run decent business partnerships between them too. For instance, Uber and DiDi take the leverage of local companies at times instead of rivaling them.

    6. Visibility over Search Engines

    This is a crucial aspect of marketing strategy for taxi services to grasp new customers’ attention. If a passenger, who has never used taxi apps before, would most likely look for one at search engine.

    Besides new passengers, existing ones looking for the alternate option will also search it over the web. Inviting passengers and marketing companies to write reviews on PR sites works well. The eventual objective is to increase the visibility on internet.

    7. Referral Code

    This is one of the proven marketing ideas for taxi companies. If a passenger invites another passenger to download the app, the companies reward the referee with a free ride. This strategy is similar to the one mentioned in promotional discounts. However, discounts are repeated, but the referral code remains for once.

    Apart from other reasons, the codes present a successful on-demand taxi marketing plan because people download the app. There will rarely be a case when riders delete the app after acquiring the discounted ride. The presence of app in phone will always provide them a secondary option if their primary choice service is unavailable.

    Even if a rider does not frequently use your service after getting the first discounted ride, the promotional activity will give a huge boost to app on app stores.

    8. Seamless Technology

    This taxi marketing strategy has more to do with user experience. Nevertheless, it indirectly impacts marketing campaigns too. Over 80% of the taxi app users are not well-versed with complicated mobile apps. An apparently fancy interface can also cause annoyance regardless of efficiency of the app.

    Moreover, the case of the other way round also backfires. An app with decent interface and high usability offers little help if the speed is not up to the mark. Hence, both cases prompt the users to look for an alternate option.

Cabstartup assists taxi businesses to enhance profits with the most suitable cloud-based dispatch system. Evaluate the efficiency yourself by using the free trial.

By Shahrukh Satti 0 Comments

Tips to Increase User Activity for Taxi App

Attracting the passengers to acquire on-demand taxi services is as significant as ascertaining the efficiency of software. The major distinction between top companies and their struggling competitors is the appropriate business intelligence mechanism. The struggling ones refrain from investing in assessing customer behavior – one of the key areas in successful customer-centric enterprise strategy. There are a few measures which can increase user activity for taxi app with a considerable probability of success.

The traditional taxi businesses lacked the ability to attract users. The offline marketing strategies were the only choice for companies. They were not only expensive but consumed a substantial amount of time too. Offline marketing is still in practice and works well when used in combination with contemporary advanced strategies.

The limitation of offline promotion is the fact that it does not identify the reasons of customer discontent. The publicity may attract the user but fails to convert it into a long-term customer.

The mobility companies can increase user activity by taking the following measures.

Diving Deep into Social Networking

It is hard to find an urban settler without social media account on at least one platform. The collective number of social media accounts is close to hitting a staggering 3 billion mark.

Although these users are located around the world and not concentrated in the area of taxi service, yet the region-specific promotions can help. For instance, marketers may run a paid promotion on Facebook and Twitter to attract customers. However, the users will only open the post if the headline and associated image interest them.

The significant increase in the proportion of fake news is causing users to avoid opening the posts. The statistics from Shareaholic indicate that the conversion rate at social media is less than 1 percent. However, these stats do not interpret the significance because they do not mention the quality of posts. Most of the articles and promotions lack creativity which prevents users from acquiring services.

The quality of article works in marvelous ways. A well-crafted article with appropriate sources and a decent set of information is capable of generating massive traffic. Moreover, people tend to share such article which significantly increases the prospects of public outreach.

Trust Humans for Communication

Most of the users are annoyed to find that they are chatting with robots and not humans. Although robots are becoming capable of replicating humans, yet they are far from inducing emotions.

May it be social media or any other platform; the company should make it easier for the customers to reach the management for troubleshooting. A disgruntled customer takes away many prospective users by leaving negative feedback on app stores and independent evaluation surveys.

Public Relations department is not only reserved for startups. Companies of global scale ensure communication with users too. The PR team at Microsoft responds to every email intended to inquire or troubleshoot. Furthermore, research reveals that PR will be one of the areas upon which the AI will have little impact.

Invest in Infographics

Many readers avoid going through lengthy articles as they seek immediate results. Using Infographics is the approach for such users. It requires integrating information with attractive graphics. A number of effective tools provide the opportunity to create graphs, tables, charts in a creative way as taxi marketing ideas. This creativity stimulates the need to explore the sources of information and reaching the company’s products in the process.

Data visualization and infographics enable the companies to say more in lesser space. Consequently, the user is able to find the relevant piece of information without scrolling and reading. Although the visualization takes smaller space, yet it keeps the spectator from leaving the site for a considerable amount of time.

Business Intelligence teams are investing substantially to ensure that the customers stay on their pages for more extended periods. Thus, an appealing content with creative graphical design makes them achieve this feat.

User Journey Map

There is a wide range of causes that either prevent users from reaching the app or frustrate them for minor glitches. The creation of user or customer journey map enables them to determine the absent links. A traveling necessity pushes customers to look for taxi apps. They should be able to find the app and easily navigate through various options. To make an effective user journey map, the companies need to do the following:

Defining the persona
A user persona is the modeling of each kind of customers. The users of taxi apps make diverse demography. By defining the persona, the outbound promotions can be more specific. It targets the right audience.

Analytical Research
The definition of user persona allows the teams to research effectively. This research involves the selection of appropriate audience who may be termed as potential customers. Analytical research enables companies to assess traffic and determine the causes of user inactivity. Besides, it allows assessing the behavior of customers. Data from websites may serve this cause. However, it is essential that the data comes from authentic sources.

Apart from web analytics, the input from sales teams is vital too. They interact with customers and understand the areas where the app fails to serve users.

Eliminating the Missing Links
The persona and consequent research enable the teams to increase mobile app engagement by addressing the customer problems. User journey is one of the ideas which considerably increase user activity for taxi app.

Summing Up

Despite working for months on products or services, over 90% of startups end-up in failure. One of the primary reasons for failure is the inefficiency in drawing customers to use the app. Many businesses manage to make decent customer base but flop to sustain the pressure of user queries. Hence, customer relationship and communication, social media promotion, infographics with creative content, and user journey map make the most effective campaigns.

CabStartup wants you to be one of the 10% successful taxi startups. We can serve you in generating traffic and boosting your business. Start your taxi service app today by signing up for free trial.

By Shahrukh Satti 0 Comments

Strategies to Market Taxi Business Offline

It is hard to find a field where technology is yet to make its mark. A decade back, online publicity practices entirely transformed marketing. The digital marketing is evolving to integrate more advancement. The experienced marketers know the fact that the most effective approach is to use a combination of online and offline marketing. Especially, the transport enterprises generate quicker return by devising effective strategies to market taxi business offline. Contrarily, the rivals suffer when they entirely rely on digital apparatus.

A review of few taxi startups operating around the globe reveals that, similar to online marketing, some of the offline strategies work better than others.

Following text shares the 7 most effective offline strategies for taxi businesses.

1. Developing Curiosity through Billboards

Billboards continue to top the table because it is still the best way to advertise a product or service. An attractive design and convincing content push the consumers to acquire taxi service. However, marketers should not advertise the service right away. Instead, the initial content should intend to develop curiosity among the consumers.

The content should highlight the shortcomings of the existing services without naming one so that people may learn that the service advertised would offer solution.

Many rudimentary businesses suffer from financial constraints which prevent them from making expensive billboard advertising. They should consider a balanced trade-off between money and billboard marketing if they are unable to acquire a funding source.

2. Brochures and Newspapers

The utility of newspaper is declining since the introduction of smartphones. Nevertheless, a significant number of people still read newspapers and magazines. Research indicates that people overlook the ads of established companies if the ad design is repeated. New design immediately catches the reader’s attention and they tend to read the entire ad.

Brochures, one of the oldest market strategies, are still in practice and performing very well. There are various ways to distribute brochures. One of them is to acquire services of local newspaper distributor while another is to drop the brochures at random public places like benches in parks.

The element of curiosity should also be carried in this taxi marketing plan. The company should reveal its name after a month of highlighting the problems in established competitors.

Uber Business Model

3. Grand Inauguration

A splendid show of inauguration attracts the viewers. Since the interest of public is the primary objective, a grand launch celebration would enable them to explore details. If the financial budget allows, the company should consider distributing inexpensive gifts or confectioneries among the participants. The inauguration event may include the presentations and speeches of executives who uncover the mission of business.

Launching should not only be an event of showing affluence because, in most cases, the consumers will lament such practice. The event must highlight the matters of public interest including their chief commuting problems.

4. Public Broadcast

Broadcasting the offers through radio and television is a fine way to share the message. The company should make sure to seek services of professional actors if it intends to use television. The advertisement should be an aesthetic one and makes sense. Many television ads exacerbated the reputation of companies instead of the otherwise.

For instance, Dove was charged for broadcasting a racist ad in 2017. The personal care brand had to apologize to consumers to revamp its reputation instead of reaping the benefits of offline market taxi business offline.

Playing a popular song in the background is a tremendous strategy because it sticks the public to watch or listen the entire ad.

5. Sponsoring Noble Causes

There is at least one phenomenon in every region of the world which stirs up the public sentiments. May it be the devastation of natural disaster, a group of people suffering from poverty for a range of reasons or an effort to reduce global warming, sponsoring a noble cause builds the reputation.

The surveys performed to determine the causes which push the consumers to select a company demonstrate that a substantial number of people use the services only to assist them in achieving the objectives of public interest.

In most cases, it is tough for the companies to sponsor a cause with money. Running promotion to attract people to perform their duties also works well. These practices assist in business publicity. They also ensure the fulfillment of corporate social responsibility too.

6. Seeking Attention through Graffiti

Humans are using this strategy since ancient times. The place of graffiti holds the key because it is unwise and unlawful to use this strategy in living areas. The local city administration allows graffiti in fixed places only and the marketers should choose the most appropriate place. The sketch should share a comprehensive message in a highly aesthetic way. Graffiti is one of the cheap but effective sources to taxi service advertisement.

7. Business Collaboration

Finally, the adoption of enterprise collaboration strategy increases the awareness about each of the collaborating partners. The companies should offer promotions which enable the consumers to acquire discounts or other elements of their interest. For instance, many taxi businesses partner with soft drink brands and the commuters are able to get free bottles upon travel more than a defined number of miles.

Business collaboration enables each of the stakeholders to attain significant advantages. The collaborating parties increase their outreach and their number of customers. Besides, the consumers may attain a discount on each of their rides. The potential partner should have decent reputation to avoid public outcry.

Take Away

To market the taxi business offline is as essential as utilizing the online sources. Many commuters either have little online presence or avoid noticing advertisements. The business owners need to ensure that the services are up to the mark which is promised in marketing campaigns. Each of the marketing strategies should be well thought out to avoid exacerbating the reputation instead of improving it.

Do you wish to own a flourishing taxi business too? Professional teams at Cab Startup can assist you in development and maintenance of your online taxi business. For details, contact us today.

By Shahrukh Satti 0 Comments

10 Most Profitable Transportation Business Ideas at Low Cost

Note: The article was updated on January 14, 2020.

Are you looking for transportation and Logistics business ideas? If Yes, read below 10 most profitable transportation and logistics ideas with a low investment that can increase your profit margins manifold.

50% lack of digital culture and training is the biggest challenge that transportation and logistics companies are facing. Technology is leading to new business models, often driven by start-ups that enter the logistics industry. Technological advancements are improving transportation businesses. Data analytics show improvements in customer experience and bring efficiency in operations. New cloud-based transportation business platforms are emerging that are resulting in increased productivity.

Compelling Statistics and Opportunities for the Future:

On-Demand Services Stats

  1. In the on-demand world, 51% of global retailers offer same-day delivery.
  2. In 2019, the order value of same-day delivery merchandise is predicted to reach more than $4.03 billion from $0.1 billion back in 2014.
  3. 49 percent of customers account for millennial generation while 30 percent customers are between the ages of 35 and 54.
  4. 72% of Americans have used on-demand services.
  5. More than 50% of online businesses plan on providing same-day delivery in the next 3-5 years.

On-Demand is Here to Stay:

The on-demand economy will persist because it has already changed the way consumers buy goods and services. Technological innovation is consistently revolutionizing buyer expectations.

Technological innovation in the field of transportation, delivery, and logistics is the most significant development in the area of the on-demand economy.

Like most other industries, transportation and logistics are showing immense change, which brings both risks and opportunities. New technology, new market entrants, new customer expectations and new business models are rapidly changing the way on-demand businesses operate.

There are many ways the transportation and logistics ideas can develop to meet these challenges. In this article, we will discuss the possible startups that can help you in earning a remarkable profit and explore the future of the industry.

Transport business opportunities are emerging globally nowadays. Transportation is the world’s largest industries in the world. Different types of demands have introduced several innovative and profitable startup opportunities in the transport industry.

Transportation and logistics sector is overgrowing all across the world. The success of transportation and logistics companies depends on the education and efficiency of the employees. Aviation, shipping, and ports, land transportation, road freight, and logistics are the major transportation and logistics sector that is overgrowing worldwide.

Over recent years, globalization has increased demands of transportation and supply chain sector. There is no other industry than in the logistics that can improve business performance and serve customers better with on-demand logistics startups. There are vast opportunities to improve performance and help customers better. Adding machine learning and artificial intelligence techniques to data enable bringing improvement in the business. Combining artificial intelligence techniques to information can deliver truly dynamic routing.

There are three modules of an on-demand startup solution. One is a service provider, 2nd is a customer, and the 3rd is admin panel. Service providers can manage and streamline their business operations using the mobile app. The required features can be added to the app that can facilitate in your business running.

Customers can get the required services through the customer app which allows them to make an account and use the services by sitting at your home. Customers can order request which is sent to the relevant person to fulfill that demand. Admin panel can manage various things that are essential for maintaining a business successfully.

Cost to build Taxi App Like Uber

Profitable Transportation and Logistics Business Ideas:

Ridesharing

No wonder rideshare makes the top of this list. A world with widespread shared mobility systems is nearer than most of us forecast. The decade of 2010s belongs to on-demand taxi services that disrupted traditional taxi businesses. Upcoming decade will ensure widespread adoption of ridesharing that would supplement on-demand industry.

Micromobility

The growing congestion in urban areas is occupying public spaces with car parks, wide roads, and multi-tier bridges. Commuters in most developed cities are switching toward micromobility – the mode of transport involving bikesharing services. This business idea does not only save money of end users but service providers also get a cost effective source of revenue.

Ambulance Service

Ambulance services can be initiated in urban and suburban areas. Proper marketing plans are required to get more customers. The ambulance service business provides emergency and non-emergency transportation of people to hospitals, clinics, and medical centers. Business owners can manage ambulance service using the on-demand transportation software.

Auto-Body Store

As the number of vehicles is growing, the business opportunity for an auto-body store is also increasing globally. It is the business of providing services for auto body repairing and bodybuilding as well as selling accessories related to the vehicle body.

Car Rental

A person living in a high population area having a strategic location with business centers and entertainment facility can have a more successful car rental business. Car rental business can be a lucrative and profitable venture for him. Its operation would involve scheduling customer reservations and supply rental cars.

Private Drivers On-demand

People back in the days were reluctant to seek private drivers because they had to pay services cost for an entire day or at least half day regardless of how long they wanted services. However, the arrival of on-demand economy has changed the game in favor of both service providers and customers. On-demand private drivers get multiple times more requests than it used to be while customers have a cost-effective solution.

Double-decker Bus Tour

Double-decker bus tour is beautiful for fun-loving tourists. You can start a double-decker bus tour company with required facilities. The key to success is that it will be suitable in a busy tourist area. The on-demand software solution will be helpful in managing double-decker business.

Driving Service for Seniors

It is one of the most innovative transportation business ideas for startups. Driving service for seniors or paratransit services provide specialized vehicles loaded equipment that assists seniors during traveling. It might involve taking them shopping, to the doctor’s appointment, and attending the social events.

Logistics Company

The logistics company is one of the most profitable transportation business to start with moderate capital investment. The area of operation is vast. Logistics business is generally a particular business and implementation of a complicated process. On-demand platforms can help in managing the logistics company successfully and increasing the revenues manifold.

Car Wash

The on-demand car wash is another smart business to make money at low cost without taking much risk of capital investment. Customers can schedule a wash via mobile app. One of the representatives of service provider would pick the car from customer’s location and drop it off once washed.

There are lots of business startup ideas that you can start using the on-demand solution. It is a quite effective way of managing the business efficiently.

The Bottom Line:

The success in the transportation industry is changing consumer expectations. Transportation companies that fail to implement new technologies and become part of the on-demand economy risk are being left in the dust.

Lots of companies are providing on-demand software solution all over the world. However, the need is to find a reliable company. We offer outclass on-demand white label solution for your transportation business. It is a cost-effective solution that can increase business revenues manifold. If you are interested in on-demand white label solution, Sign Up today.

By cabadmin 0 Comments

How to Manage Holiday Season Campaigns for Your Taxi Company?

Holidays being the busiest period of the year, where there is a high demand for taxi apps. People are utilizing lots of time on mobile browsing for gifts, researching products or buying last minute deals. It is the best time to manage your seasonal activities and to manage users with your brand. Holidays are the perfect time to remind the users about yourself to retain the existing customers. In this article, we are talking about the usability of your marketing activities at holidays or occasion of your choice.

Here are the ways to manage your holiday season campaigns for your taxi company:

1. Set your Business Goals

Define what you want to reach with this holiday promotion. Think business and the stage of your development. Set the purpose of a holiday promotion. Think business and the status of your progress. Are people aware of your mobile app? Are they consider your product the best among others? If you want to drive more conversion like installs and successful rides., focus on increasing the number of customers.

2. Define the Toolkit

If you can measure the marketing goals, you can manage it effectively. Therefore, your measurement plan should be ready to track your ads progress. Facebook SDK is integrated into every reliable startup company website. It gives access to the support team.

i. Facebook Analytics:

Facebook Analytics collects all data on how people are using your app in one dashboard. Facebook SDK provides insights on app users demographic characteristics. It is an excellent source of ideas on partnering with other companies where your target audience is engaged. And you know what? The special occasions and holiday season are the best time to start. Check behavior of people on specific ads campaign after they have installed your app.

ii. AppsFlyer:

Spending your budget on different acquisition channels is highly recommended. You can track all your campaigns with Appsflyer.

iii. Analytics summary

Keep track of the analytics summary. Analytics gives you a high power to measure, target and optimize campaigns based on the real data from your app. All the events are integrated with your website to start advertising and optimizing. Analytics tool gives you the power to measure, target, and optimize campaigns based on real data.

iv. Audience

Setting up your target audience is just essential. If you want to understand your audiences, dive deeper into the demographics, location, interests and purchase patterns of your current and potential customers. Facebook analytics is a perfect tool for it.

v. Custom Audience:

Advertising tools like Facebook and Snapchat allow setting up Custom Audiences based on different matching. Custom Audience is the way to address precisely the people who already know your business, which is hugely profitable: these people are the most likely to take the targeted actions.

vi. Lookalike Audience:

Lookalike Audiences are lists of people advertising platforms make after analyzing the existing users of your app. The interests, behavior and demographic characteristics of a Lookalike Audience resemble those of your active users. Accordingly, these people are very likely to join the brand community.

3. Define User Acquisition Channels

Arranging a whole system of mobile user acquisition activities and splitting the budget is helpful in getting the targeted results. You can use trustworthy traffic sources like:
• Facebook
• Instagram
• Universal app campaigns by Google
• Snapchat
Set up the strategy based on machine learning algorithms. It helps to advertise the app automatically to the right users at the most relevant moments. Facebook and Instagram provide definite targeting possibilities having demographic categories.

Snapchat is a live-video-streaming channel, especially popular among young folks looking for real, trustworthy content. Snapchat is popular especially among young folks it shows short videos available for a short period. It engages large audiences all over the world. Snapchat is the perfect fit to target a marketing campaign for young people.

Create something attractive for people. You might notice, people don’t go to Facebook or snap chat to find the services they need. Advertising via texting the message may also work. You can add certain emotions in the design. Create content and advertisement according to their mood as some people feel lonely and don’t prefer holidays. Create content that fits their mood. You need to make all decisions and finalizing the things before starting a campaign.

Holiday marketing for taxi apps is essential for increasing customers. You can get the services of holiday marketing for taxi apps for 2018 from a reliable company.

We provide taxi apps that are built using state-of-the-art technology. Our app solution is customized, and more features can be added to it. If you want to get reliable taxi app solution for your business, contact us today.

Holiday Season Greeting

By cabadmin 0 Comments

Guide To Advertise On Facebook And Get More Users For Your Taxi App

2 billion people use Facebook per month. It contains a lot of information, which its users share with others. Facebook is a unique advertising tool for businesses that are extremely cost-effective. Many entrepreneurs know about it and are willing to invest as Facebook ads are associated with high ROI. However, a lot of Facebook ads investments go in vain because using the tool can be tricky.  In this article, you will learn to set and adjust Facebook Ad campaigns to maximize their worth.

How to Set up a Facebook Ad campaign:

Submit your mobile apps to the app store and Google Play, and link them to Facebook analytics to make sure you can access Ads Manager and launch Facebook Ad campaigns for your app.

It is helpful for analyzing the efficiency of your Facebook ad campaigns. It allows tracking link clicks, app installation and plenty of other significant app events.

Facebook Ad Campaigns: Basic Guide

Facebook can aggregate and analyze vast amounts of information about what people prefer/purchase and, consequently, are likely to purchase. It contains a lot of data the people share. Ads manager is the dashboard that allows you to create an account on Facebook.

Setup Facebook Ads Account

Set smart campaign goal & target:

A Facebook campaign is a general advertising tool that requires establishing a purpose for it. People visit Facebook to connect with people, getting services, and for entertainment. Therefore, it is better to advertise naturally. Set suitable goals depending on the stage of business development. Before the app launch, choose for

  1.    Creating brand awareness
  2.    Reaching more potential customers
  3.    Motivate people using SEO services to attract more traffic to your app or website.
  4.    Raising engagement
  5.    Driving more app installs
  6.    Collecting information about potential customers

It will help to maximize the effectiveness by launching a campaign to get more conversions. This advertising funnel promotes your services and achieves the target. The benefit you will get is brand awareness and attracting loyal customers.

Facebook Ads Manager

Set up the necessary ad information, such as currency, time zone, and your location to maximize the effectiveness of your launching campaign to get more conversions. Facebook advertising promotes your services and achieves the target. The benefit you get is brand awareness and attracting loyal customers.  

There are numbers of options to choose for a Facebook advertisement that include:

  1.    Location
  2.    Age
  3.    Gender
  4.    Languages selection
  5.    Interests
  6.    Behaviors

Depending on your data, Facebook will show you the estimated campaign results. You can save targeted audiences to address these people with other campaigns.

Set the Facebook Ads Audience

Plan a Facebook Ad campaign budget:

The most complicated part is to set the goals and set the targeted audience in the Facebook Ads Manager. It’s time to establish a reasonable budget for this campaign. Facebook is a cost-effective tool that allows you to optimize budget. The cost-effectiveness of any Facebook ad campaign depends on the three main factors that include the goal, design an appealing Facebook ad, and add a call to action button.

Setup Facebook Ads Budget and Schedule

The goal:

A campaign to raise brand awareness have lower cost-per-action than a campaign to draw conversions. You need to set your goals according to your budget. Facebook allows targeting the audiences precisely who are likely to become your users. The better you communicate it to the Ads manager, more chances you will have to succeed.

Take care of your creative Facebook Ads to make it flawless, and never hesitate to test several options to see what works better. Within a couple of days, you will be able to see the success of your ad campaign if you spend the budget efficiently.

While monitoring the spending and the campaign progress at the stage of increasing conversions, pay attention to Cost-per-action rather than Cost-per-click. After setting the budget, adjust the delivery Schedule, how much you will spend on this campaign and how long the campaign will last. Now the ad is set, and it’s time to create your ad design.

Cost to build Taxi App Like Uber

Design an appealing Facebook Ad:

Make a stunning Ad in a suitable format, visuals, and call-to-action. You can test the ad by using multiple ads to find out what works best for the audience.

Design An Awesome Facebook Ad-1

There is no one size fits all procedure for creating a perfect, and effective Facebook ad. The ad specifics depend on your brand personality, the customer’s profile, the competitors positioning and various other things. The Facebook Ad should be relevant to the viewer and target the audience.

Add a call to action button:

There are several options to choose a call to action button. You can also add a call to action slogans to the headline, and description. A good call to action button attracts people and motivate them to take quick action.

Design An Awesome Facebook Ad-2

Usually, after a few days of the campaign, you can see what works the best and what things need to be changed.

The dashboard is customizable. You can add and hide the metrics that matter in the phase of business development. To save your budget, deactivate the campaign if it is not working. Use the targeting option and choose a custom audience to address the targeted people who already know your business. Facebook advertisement allows targeting people about the services at every stage from app launch to targeting the new customers. Facebook ads manager dashboard provides detailed instructions and allows keeping track of the ads for effectiveness.

Most of the business owners know the effectiveness of Facebook advertisement and achieve targeted profits and goals. If you want to promote your business, choose a reliable company that offers Facebook advertisement services. Just play with the Facebook Ads Manager and learn what works best for your taxi business and users growth. Happy Facebook Advertisement 🙂

By cabadmin 0 Comments

Incredible Online Limousine Booking System to Ensure Limo Business Success

Mobile Technology is influencing almost every industry and showing extraordinary growth in today’s business world. The extension of mobile technology has brought significant impact in the transportation industry, where the limo service providers are adopting various strategies to deliver a vast improvement in their business and to stand out among their competitors. Furthermore, it is essential to know how technology is bringing significant, remarkable changes in the form of on-demand systems including online limousine booking system that can generate more revenue to the limo service providers. Here are few essential features a limo dispatch software should possess.

Efficient Admin & Dispatch Panel:

The limousine booking software with the admin and dispatcher panel allows collecting and saving complete details regarding the rides and its transactions. The statistical data collected and stored in an online limousine booking system is helpful for the limo service providers in finding the most active regions, which help the drivers to attract more potential customers. Furthermore, these statistics are beneficial in finding the areas where the limo service providers have generated more revenue so that they can further improve and provide fast services by targeting those regions.

Advanced Online Payment and E-Receipts:

In the improved technology, almost every feature is made digital as the older techniques consume a lot of time. Also, managing accounts and invoices through papers are outdated and very difficult to maintain. If we take the example of the transport industry, the advanced limousine booking software uses integrated payment gateway methods for secure online payments over credit/debit cards, which facilitates e-receipts and payment notifications in real-time. This feature helps the limo service providers in evaluating the business profits with few taps.

Separate Mobile Apps for Driver and Passenger:

As the cellular phone users are increasing day-by-day, the percentage of mobile app users increased and moved beyond 70% based on the services available in the market in each industry. Moreover, it is essential to provide the most trustable and convenient service to the end users to stay in the market with the advanced limousine dispatch software along with the Driver and Passenger apps. Separate mobile apps for passengers and drivers have made the limousine reservation process more comfortable than the previous ones.

In the advanced world, mobile apps become the most reliable solution which an industry can provide. The limousine software with their dispatcher panel provides real-time updates about all the rides. Also, they record passengers’ details such as name, pick-up/drop-off location and so on using the integrated features like VoIP, Caller ID, etc. The customer data can further be used to target the areas where they can get more potential customers for their business.

Want a Dispatch System for Limo Service?

We provide limousine booking software and transport taxi systems for all kinds of transportation businesses catering to the current demands of business owners. If you want to get quality limousine software for your transport business, contact us today!

By cabadmin 0 Comments

Key Trends in Public Transit Services For 2018 And Beyond

Technology advancement is rapidly bringing changes to public transportation. In the current year 2018, rapid adoption of on-demand service platforms to manage transportation services is in trend and its urge is going to increase in years to come.

The advent of on demand apps for transport services management, using technology to make the traveling experience smooth and upgrading security, are the leading trends for public transportation in 2018 and beyond.

Public transportation agencies and their supplying vendors are taking notice of the trends in Public Transit Services and developing similar technology for an intra-city public transport system that can run on preset routes.

Mobility as a Service (MaaS) is Becoming More Prevalent:

The technology trends in Public Transit Services in transportation are quickly gaining cache in the transit industry worldwide is called Mobility as a Service (MaaS). MaaS is the utilization of app by consumers to travel from point A to B by leveraging various transportation modes according to their subscribed packages. Several agencies have considered adopting the MaaS model. This year, experts from several regions see MaaS gaining more momentum in the industry. In Northern Europe, Maas is in use that provides an excellent experience to customers with its promise of greater convenience and effectiveness that enables sharing and personalization through smartphones and IoT connectivity. While in the UK, there is an increasing focus on the integration of transport modes towards a MaaS model.

In Helsinki, Finland, people can utilize a mobile app called “Whim” to book and pay for traveling via various modes of public and private transportation such as bus, train, taxi, car share or bike ride. A traveler can enter his destination, a preferred method of transit, or other relevant information, and enjoy the public transit ride. Travelers can pay in advance for the service as a part of a monthly subscription or pay on-the-go through different payment methods. Various companies are providing customized solutions for booking a car, taxi, etc., People can travel and make the payment online with the available in-app credits, cash or credit/debit card.

Many enterprises are aiming to access the MaaS concept to achieve the goal of technology trends in Public Transit Services. Popular cities like Paris, Las Vegas, Denver and Los Angeles are controlling various local versions of MaaS that consider real-time travel conditions, user preferences, time management, cost reduction, and seamless mobile payments.

Driverless buses:

Driverless buses will cut labor cost, which has diverted the attention of public transit managers across the globe. Various companies are working out on this concept and planning to offer their initial driverless bus version in the next year. Mark Joseph, a global chief development officer for Transdev has prepared his company of self-sufficient shuttles that will begin operating on roads by the end of this year.

Furthermore, self-sufficient shuttles will become more prevalent on corporate campuses and airports in 2018. However, liability issues for potential accidents and injuries still need to be worked out. In 2017, the US National Highway and Transportation Safety Administration (NHTSA) released new federal guidelines for automated driving systems for safety. These guidelines show that for the time being, the federal government is moving forward with the guided manufacturers and state governments in this fast-evolving technology.

Autonomous Vehicles: A future trend in the Industry:

News about autonomous vehicles never seemed to end last year. It is predicted that we will be hearing more about them in the next year as the next year will bring autonomous vehicles into plain view and will be used primarily on closed-circuit routes and not on straight public roads.

The survey reports show that public transport users are becoming much more demanding and willing to pay higher prices for more convenient services. Most of them are under the age of 40.

The second major area for innovation in the coming year will be technology improvements according to trends in Public Transit Services to make use of public transportation in urban areas.

Nathaniel “Nat” Ford, CEO of Jacksonville Transport Authority and new chairman of the American Public Transportation Association, mentioned in a speech:

Our industry is evolving at a pace, never seen before. Moving away from current models, to one where there’s a synergy between different modes of transportation, different technologies, and different providers. Technology is being developed every day that is disruptive to our industry. Things such as autonomous vehicles, electric vehicles, and artificial intelligence, to name a few.

The already existing way of transportation via a bus and metro usage in the United States has decreased over the past five years, and transit chief is looking to change their business model using these new technologies to compete in the new mobility marketplace. Transit companies are aiming to adopt new mobility ecosystems. These include peer-to-peer car clubs, on demand privately provided bus rides, TNCs, cars/bike sharing and more.

Eventually, improving transit security is a fast-growing need recognized by developed countries who are aiming to achieve the trending goals. City transit systems are purchasing the latest security systems to monitor and respond quickly to new traditional crime and potential terrorist activity. These objectives are achieved using the security systems that include monitored cameras on buses, trains and in transportation stations, with facial recognition and object identification software solutions. Gas detection and other crime prevention technologies are quietly being implemented in subway stations, and significant data usage is being brought into effective action to better track transit customers.

As it turns out,

Public transportation companies are adopting new technologies for providing riding services. This approach is quickly changing as millennials prefer to travel together to cities via the latest rising services and get rid of their cars. The technology enables new ways to unify mobility options. Latest modes of traveling are being invented and quickly adopted including shared ride services, self-driving cars, and buses. These changes will be increasing in the coming year.

We at Cab Startup, provides state-of-the-art systems for the transport industry to allow traveling via online booking systems. No matter, whatever business you are running, a taxi business, or any other transport business, we provide customized systems to cater all your transportation needs.

Cost to build Taxi App Like Uber

By cabadmin 0 Comments

Apps for the Taxi Services: Must for The Survival of a Taxi Company

In the last five years, earning a profit from traditional taxi services has declined considerably. Competition is fierce, that is why cheaper transport providers are stepping in. Uber-like booking apps for the taxi services are taking the market away from the companies providing taxi services in a traditional way. The reality is that Uber-like Apps for Taxi service are here to stay and make an impact on the industry.

If you’re running a taxi business, and you’re looking into developing an independent Uber-like taxi service. Getting a taxi app solution is mandatory. The trend of taxi app is touching to the new heights of success. Apps for Taxi service can deliver remarkable benefits to business owners with the help of modern technologies.

There are many types of cab booking apps in the market. Today, every transport company needs to get a cab booking app to survive in the competition. A mobile app for a taxi company can make it easier for their customers to book a ride. It enables business owners to expand their customer base. A taxi app makes the life of drivers easier as they can quickly get rides online, which saves their time and increase the chances of earning more money.

The transport companies provide an outclass service to their clients in various parts of the world. Riders can select from a list of destinations or put in an address themselves, and choose their preferred car type. They pay the ride’s fare according to the available payment options. The app tracks the booking history of both riders and drivers. A variety of other features are available for this app that include driver’s location IDs and taxi tracking for the customers.

A Taxi Booking App:

If you don’t have a garage for taxi parking, a fleet of cars and driver as your employees, but you still want to enter the taxi market, there’s another option that you can provide to your customers in which you can offer a mobile booking service to them. Below are the two separate ways of doing a taxi business:

1. The Simple Solution for A Taxi Business (Freelance Driver Model) Like Uber :

The simple taxi booking solution involves a single app for customers that includes different car types with different rates. Customers will have the ability to book a cab via an app. It might add a map with destination points and an approximate calculation of the price of the ride according to the shortest route available.

In this option, you don’t need a server of your own. If you are interested in this solution, you can check a sample from our available systems that we have developed for many companies.

Our delivered solution includes an admin panel, using which you can manage your drivers, passengers, service regions, set fare calculation rate for different service types, check the statistics and generate reports as well.

In this model, the drivers registering themselves on your platform will be freelance drivers having their own cars, this option allows the drivers to work as per their convenience. The drivers earn their commission against the rides they perform.

2. A Detailed Taxi Business:

A more complex and full-featured taxi booking solution requires you to invest in backend development in addition to the frontend. Therefore, you’ll need a server. It may require to establish partnerships with taxi companies having a good number of drivers as their employees and offer two separate apps; one for riders, the other for cab drivers.

Apps like these use the internal GPS of the device to identify the current location of a user who has booked a taxi and notifies the nearest driver. It can monitor drivers’ current status of arrival. Requests are sent to the server. To have up-to-date information about the location of a customer, our developed apps send location coordinates to server very frequently. To build an excellent taxi app that is convenient to use, and reliable, hire a professional taxi app development company.

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Features of A Taxi App Solution:

Great apps for taxi service include the following features:

1. Location Tracking:

Uber tracks your location all the time, which helps to find the nearest driver within seconds. Once a taxi service is booked, Uber shows the status of the driver arriving to pick you. If you want your app to track a rider’s location, an app shows an interface for users to enter their data that helps in finding the place.

Cost to build Taxi App Like Uber

2. Integration of Maps:

The primary source of location for Uber is Google Maps, which shows a representation of a user’s surroundings. The location specified by the server is translated into a readable address that shows location status of customers and drivers.

3. Fare Calculation Algorithms:

Uber calculates the fare keeping in mind the base fare that depends on the area and selection of the car, cost per minute, cost per mile, and booking fee.

4. Payment Options:

Various payment gateways are already integrated with our solution to process credit/debit card payment, some payment gateways integrated with our solution include: Braintree, Stripe and Connekta. Cash option, credit/debit card option is available for the passengers to pay for the ride availed.

5. Rating System:

Uber is considered to be more reliable than traditional taxi services because both riders and drivers get detailed information regarding taxi services before and during the ride. Rating system boosts the rider’s and driver’s sense of control and security. Implementing the rating system in your app is helpful for your taxi business success.

6. Driver-Focused Features:

Today, more taxi apps like Uber are emerging around the world, which is increasing the competition for Uber. Uber might face a threat from your taxi app as well if you use a quality system to build your taxi app.

Competing for getting more customers and good drivers is a big challenge for new ride-hailing services. Therefore, the taxi app development company that offers the most perks to drivers can become successful, which is possible by hiring professional services for getting a taxi app.

If you want to get an app for your taxi company like Uber, you need professional services of a taxi app development company. Our company provides a taxi solution that includes apps for both the driver and the customer.

We also provide custom taxi app development services for the transport industry, covering all types of ride-hailing services. We offer comprehensive solutions for your taxi company like Uber, Lyft, and a lot of other businesses. If you want quality apps for Android or iOS, contact us today.

By cabadmin 0 Comments

DIGITAL MARKETING FOR APPS IN THE iOS/ ANDROID MARKET

iOS and Android Market:

As of the first quarter of 2018, the Google Play store has 3.8 million apps, and the App Store has 2 million available apps. Those numbers are nothing if not staggering and are still on a steady rise; this goes to show that the old “If you build it, they will come” saying no longer applies to the app world. Competition is fierce and the people who want their apps to succeed need to put some real thought and effort into their app’s marketing campaigns. Furthermore, seeing as how we are now in the digital age, traditional marketing techniques may no longer be as beneficial as they once were. Therefore, to efficiently market apps we need to look towards digital marketing and all the tips and tricks we can use in that department to put our apps in the limelight. Now the question is, what are some digital marketing tips for apps in the iOS and Android Market? Well, if you already have an app or are interested in buying our solution, then we have a few tips to help you in the digital marketing department:

App Store Optimization (ASO):

The SEO equivalent of the app world, App store optimization is a process that improves an app’s visibility in Apple’s App store, and it is a form of mobile app marketing and user acquisition. ASO and SEO have many similarities regarding how they are accomplished such as having a unique App name, including relevant keywords without stuffing, having an app description that clearly outlines the app’s value and is updated with app update descriptions and release notes. Furthermore, adding screenshots or video tutorials that demonstrate the app’s key features. Lastly, Having favorable ratings and reviews for your app is imperative when it comes to getting potential customers to download the app.

Digital Marketing for apps in the IOS Andriod market

Google’s Universal App Campaign (UAC):

UAC is a tool for app marketing, and it uses machine learning algorithms to perform its tasks. Many app developing companies utilize UAC to promote their applications in the Android Market. Unlike Google AdWords campaigns, you don’t necessarily have to design individual ads when using the Universal App Campaign. The UAC service uses your text ideas and assets from your app’s store listing to create a variety of advertisements across several different platforms including Google Search, Google Play, Youtube, and Google Display Network. The only things you have to provide are the text ideas, a budget, a starting bid, and tell the UAC what languages your ads should be in and what locations they should target. The UAC systems will test different combinations and display those ads which are performing the best, without needing an extra work from you.

Website:

Now we’re going to talk about some traditional digital marketing techniques, the most essential of which is having a site for your app. Having a site offers your site legitimacy, something which shows people that your app is the real deal and that you are invested in it as a business.

Apps for enterprise brands need to be featured prominently across the website. It shouldn’t be a small logo on the side or an afterthought; rather it should have a prominent presence all over the website as long as its presence in a particular place makes sense.

Social Media:

When it comes to digital marketing, having a social media presence is a must because it allows you to directly connect with your potential customers and tell them what you’re all about and show them that you have a real passion for whatever it is that your app is doing. There are two social media methods to connect with your audience, paid or organic.
Organic social media is rather simple; it merely means having a presence on popular social media platforms such as Instagram, Facebook, etc. All you have to do is create accounts and start engaging with people within your target audience and industry in a meaningful way without being overly promotional.
In 2016, mobile app click-through rates went up by 32%, while cost per click decreased by 33%. Essentially, putting some funds behind your app promotion will boost discoverability and get more and more people to migrate to your app. Facebook and Facebook-owned Instagram are effective advertisement platforms since they have vast audiences and are exceptionally skilled at segmentation.

Search Ads:

Apple introduced search Ads when it launched iOS 10, and search ads are paid advertisements within the App Store. What that entails is that you are able to bid for keywords and when a user searches for apps using those keywords, your app appears first. Search Ads are an effective and efficient way of promoting your apps on iPhone and iPad in the U.S. Search Ads are designed to provide a safe search experience which means they deliver relevant ads while respecting the user’s privacy.

Conclusion:

The methods mentioned above are just a few in a nearly endless list of app promotion methods. Treat apps like any other product and focus on robust digital marketing campaigns and keep in mind that the quality of your app’s users is much more crucial than the quantity. Furthermore, ensure that you have a firm understanding of your target audience so that you can craft audience-appropriate ads.

Cost to build Taxi App Like Uber

By cabadmin 0 Comments

What are some startup ideas?

In this day and age, more and more people are moving away from the 9 – 5 job model and are looking to start their own businesses. However, one of the many speed bumps that new business leaders encounter when starting their own companies is what niche the business is going to be a part of and what it is actually going to do. Well, out of question to you is are you looking for some good startup ideas? If yes, then have no fear, for this blog post is going to give you just that.

Are You looking for new idea (1)

On-demand Taxi Business:

In a time when most of our society is opting for public transport as opposed to buying personal vehicles, it would be a wise decision to start a taxi business. It is a healthy and continuously growing industry that will prove to be very welcoming for new business leaders who carefully traverse its waters.
Of course, to be successful in the taxi dispatch service industry, you are going to need a state-of-the-art software application system to host the service on. And in case you do not want to build one yourself, we at Cab Startup are happy to provide you with a cutting-edge white label solution.

Skilled Trade:

Skilled trade includes many different avenues such as plumbing services, carpentry services, electrician services, extermination services, cleaning services, etc. and each one is brimming with business opportunities. Fortunately, given how many different skilled trades exist, the industry has enough scope and space to be a successful environment for entrepreneurs.

If you are skilled in any trades and are looking to expand your outreach, or if you are simply looking to make a successful business then you are obviously going to need on-demand dispatch applications because this industry has also found its way to the on-demand service business model. And of course, you can always opt for a white label solution in which case Odtap would be an excellent option.

Cafes:

If there is one thing our generation loves more than anything, it is food. As such, especially if you are on living in a small town then it would be easier to compete against larger chains such as Starbucks. This is true for various reasons, the biggest of which is that in small towns almost everybody knows everybody, and most people would want to support you and your business. Furthermore, there are other things you can do to attract potential customers such as, being in a convenient location for vehicles, cycles, on foot traffic and offer a pleasant environment with theme appropriate furniture and some light music. Last but not least, you are going to have to make some fantastic coffee served by well trained and well-mannered baristas.

E-Book 3 snippet for CabStartup- Best kept uber secret

Food Trucks:

Usually, when people think of food trucks they think of young people putting creative twists on popular fast food items such as burgers, hot dogs, etc. and that is absolutely true. The main attraction behind food trucks is trying all the new ways food can be made and eaten. But, that does not mean that food trucks must serve unhealthy fast food. Plenty of food trucks offer comparatively healthier alternatives as opposed to their junk food counterparts. For example, this one food truck vendor offers French fries made from apples. While that is not exactly healthy itself, it is still healthier than potato made French fries.

My point is if you or someone you who wants to work with you is good at cooking and if you have some creative ideas for food, then you have a good chance of running a successful food truck, which if you play your cards right, can grow into a larger business.

Business plan consultation business:

Now, this one may sound a little odd, but starting a business that helps clients make business plans is actually a really good idea. More often than not, many new entrepreneurs do not have a lot of business knowledge and as such are incapable of producing a competent business plan.
Anyone who has proper business knowledge knows the importance of having a well thought out and documented business plan seeing as how it aids in gaining investors and it also aids in running the business itself. Therefore, if you have good business knowledge then you can offer your consulting services to new entrepreneurs and in time you can expand it to a full-on consultation business that dabbles in more than just helping people with business plans.

Conclusion:

As you may have already guessed, these are not all the business opportunities that you can pursue, but they are highly popular with large pre-existing markets which shows that if you enter them and if you play your cards right, then there will be a seat on the table for you.

By cabadmin 0 Comments

Road to Future of On Demand Services Industry

Ever since Uber took the market by storm, the on-demand services industry has experienced an incredible rise, becoming one of the most popular industries for most new entrepreneurs. However, just thinking up services and attaching an app to them isn’t enough to guarantee success; to achieve that, business owners need to understand the nuances of the industry they are operating within and how they can mold the business around the on-demand model in a way that works efficiently.

In our day and age, we are at a place where convenience is at the top of our priority list, and since we have experienced a steady stream of high-quality services lately, it has become tougher for new companies to meet our expectations, but if they do, then they will reap the rewards.

Success stories

Now, let’s talk about some of the biggest success stories in this industry:

Uber:

It goes without saying that Uber is most likely the biggest success story in this industry seeing as how it was after Uber came into the limelight that people began paying more attention to the on-demand industry. Furthermore, another testament to Uber’s success is that it has surpassed the $51 billion line with over 40 million riders per month.

Postmates:

For those who don’t know, Postmates is an on-demand food delivery app. The startup provides its services in most parts of the US in over 200 cities. Its major target audience is millennials since they are far too busy to take time out to go to a restaurant for food. Postmates gives them the ability to save time and effort by delivering food to their doorsteps. Moreover, Postmates has already amassed over, $280 million in delivery sales and has partnered with over 7000 restaurants.

Uber Business Model

Airbnb:

If your dream is to travel the world and you are wondering how to find rooms for rent, the Airbnb is the answer to your question. On the other hand, if you have a place you are looking to rent out, then Airbnb is your answer once more. So, basically, Airbnb is the travel app that solves the problems for hosts and guests offering high-quality services for both categories. As of 2017, the company’s annual revenue is $2.6 billion and it has over 5 million lodging listings in 81,000 cities over 191 countries and has facilitated over 300 million check-ins.

Target Industries:

Now that we have talked about who the current leaders in the on-demand economy are and how the on-demand model launched them to the epitome of success; let’s discuss why business owners should consider the on-demand model and which industries they can target.

Transportation Industry:

What has made the transportation industry so successful? Well, it was one of the first industries to be disrupted in the on-demand economy.; this comes as no surprise, but Uber is not the only option out there. There are other options too such as Rydr, Insta Drive, Lyft, etc. More and more cab and taxi business are now switching to the on-demand model, even the companies that existed way before smartphone apps were around have now built their own apps to compete in this highly profitable industry. Customers have become accustomed to the convenience and demand for such services is only increasing day by day.

The Rise of Self-Driving Cars:

What is a self driving car? As the name suggests it is a car that drives itself, and it offers its passengers a level of comfort and convenience like no other. The idea of comfort during transport and the increasing reliance on technology has become a cornerstone for the self-driving car movement. That’s why Alphabet Inc.’s Waymo has become one of the latest hot topics in the industry. Waymo is in a vast lead seeing as how in January they reached a deal to buy thousands of Chrysler Pacifica minivans which will be decked out with sensors that can see hundreds of yards in any direction. No other company is planning on offering rides-for-hire let alone preparing to carry passengers in more than one city this year; this can potentially revolutionize the transport industry and launch it into the new age of automation. It also opens up options for new businesses to invest in self-driving cars for taxi services.

Home Services Industry:

Introducing the on-demand concept into the Home services industry opens plenty of doors for those looking for an opportunity in this sector. Entrepreneurs can start an on-demand business for plumbers or electricians or carpenters or maybe make a more substantial handyman business and incorporate the previous three mentioned businesses into one. Turning such age-old and vital services into an on-demand model will not only prove to be beneficial for the business owners but also prove to be helpful for customers because the current smartphone-centric nature of the world will allow the business to reach a wider audience and customers will have easy access to these services.

Food Delivery Industry:

The food delivery service is one of the most dominant industries in the on-demand economy. According to Techcrunch, online food delivery still represents about $210 billion market opportunity. Furthermore, today’s modern lifestyle doesn’t leave enough time for people to make home cooked meals meaning they need an alternative; this is where the food delivery services come in, and most people are glad that they have.

How to Enter the On-demand Industry:

If business owners do not have the expertise required to build their own app or if they don’t have the resources to do so or if they don’t want to make it themselves, then a white label solution is the answer to their predicament. For every on-demand industry, there is a host of white label companies ready to provide their solutions to any business looking to enter the particular industry. Companies like CabStartup for the transport industry and Odtap for just about everything else are some of the high ranking names in the list of white label companies, and they sell their state-of-the-art solutions at affordable prices to companies of all levels.

Conclusion:

The on demand economy is in high gear and on its way to becoming a role model for all future businesses to come. It is dominating most high profile industries such as transport, food, etc. and it has given rise to the advent of an entirely new sector, the white label industry; all this proves that the on-demand industry is the way to go for future (and current) business owners.

By cabadmin 0 Comments

Why startups fail and how to run a successful business

How to Run a Successful Business

Generally speaking, more startups eventually fail than succeed, and while it is sad to see an idea fail it is also crucial to learn from the failure. Usually, the question becomes ‘what factors contribute to why startups fail?’ But the more appropriate question should be ‘what we can learn from failed startups?’ More often than not, some reasons contribute to a startups failure, and these same reasons are learning opportunities for you to improve the chances of success for future business ventures. The purpose of this article is to learn valuable lessons from failed startups, understand why startups fail and how to run a successful business by applying these lessons. Below are the lessons you can learn from failed startups:

1. Receive customer validation for your product/service

One of the main reasons why a lot of startups fail is that they produce their product or start offering their service without even first making sure that the customers in their target market want what they are offering. Therefore, before doing anything else, make sure that you understand your customer’s wants and needs without copying what some other company is providing or has attempted.

As an entrepreneur, you should always do something that is unique and different from the competition. Embrace that and always test your service or product on a small scale before going big and spending too much time and money.

Cost to build Taxi App Like Uber

2. Keep your operating costs as low as possible

At startup level, you don’t need luxuries like fancy offices and nice chairs. You should keep a close eye on every operating expense. Surprisingly enough, you can negotiate prices for almost all expenses. No matter how small the negotiated discount, take it because ultimately it will add up to a lot of saved money that can be used later on a rainy day, or rainy month(s).

3. Make sure you are not serving a small market

While it is essential to serve the market that is interested in your service or product, it is equally important to make sure that said market is not too small to support profitability or growth efforts.

Hence, it is crucial to remember that there is no such thing as too much market research on a startup level or any level for that matter. Market research can help you understand if the target audience will welcome your initial launch with open arms. Also, research the prospect for future growth and the efforts your competitors are making in the market.

4. Double down on sales when things get rough

When things get rough, the wisest thing to do is cut down on costs as much as you can. This situation requires you first to be proactive and then ready to do what is counter-intuitive. Spend more money on sales. Put all your focus on sales because if you have a decent product or service and you are still not generating enough revenue, then the problem is concerned mainly with sales. So, hire and invest in an excellent sales and marketing team.

5. Understand the importance of co-founders and put together the perfect dream team

An entrepreneur understands that he or she is not capable of performing all the tasks required to run a thriving startup. Specific duties may lie beyond a founder’s capabilities, so it is unwise to run a startup as a one-man operation; this is why most successful startups are a team effort.

Every member of the team brings a unique skill to the table and you, as the founder, should have the ability to put together a dream team of excellent individuals, and you should also be able to harness the team’s strengths to lead the startup to success. Technical skills, creativity, communication skills and other traits are highly valuable and should be sought after when putting a team together. Also, remember to allocate specific tasks to people based on their unique strengths.

6. Focus on the company’s finances

Raising funds can be an excruciatingly long process. You can pitch your ideas to over a hundred venture capitalists, and maybe only one of them might find it interesting enough to invest in, so be prepared to stare into the eyes of defeat on a regular basis before finding a victory.

Remember that without money you can’t sell your product or service to even the first customer. You also need enough funds to keep your startup alive till you are healthy in profits and additional funds may be required for growth, emergencies, etc.

7. Marketing, marketing, and marketing

Assume you have an excellent product or service that caters to a broad market which is readily willing to accept it, but your startup still fails because the audience does not know about it; a primary attribute contributing to this failure is an ineffective marketing strategy. Many startups fail because they do not invest too much in marketing and rely on word-of-mouth alone. Word-of-mouth can only get you so far, so you should plan a massive and effective marketing strategy.

The internet is an excellent tool for digital marketing, but it is advisable for you to hire marketing professionals with experience in digital marketing who can bring you the benefits internet marketing has to offer most cost-effectively.

Final Thoughts

As you can see, failures can prove to be valuable learning resources, and the lessons they teach are essential in how to run a successful business in the future, along with following other good startup practices such as writing a good business plan, etc. However, it is still best to learn from the failures of others so that you avoid failures of your own.

By cabadmin 0 Comments
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