Digital Marketing Archives - Cabstartup

Tag: Digital Marketing

How to Manage Holiday Season Campaigns for Your Taxi Company?

Holidays being the busiest period of the year, where there is a high demand for taxi apps. People are utilizing lots of time on mobile browsing for gifts, researching products or buying last minute deals. It is the best time to manage your seasonal activities and to manage users with your brand. Holidays are the perfect time to remind the users about yourself to retain the existing customers. In this article, we are talking about the usability of your marketing activities at holidays or occasion of your choice.

Here are the ways to manage your holiday season campaigns for your taxi company:

1. Set your Business Goals

Define what you want to reach with this holiday promotion. Think business and the stage of your development. Set the purpose of a holiday promotion. Think business and the status of your progress. Are people aware of your mobile app? Are they consider your product the best among others? If you want to drive more conversion like installs and successful rides., focus on increasing the number of customers.

2. Define the Toolkit

If you can measure the marketing goals, you can manage it effectively. Therefore, your measurement plan should be ready to track your ads progress. Facebook SDK is integrated into every reliable startup company website. It gives access to the support team.

i. Facebook Analytics:

Facebook Analytics collects all data on how people are using your app in one dashboard. Facebook SDK provides insights on app users demographic characteristics. It is an excellent source of ideas on partnering with other companies where your target audience is engaged. And you know what? The special occasions and holiday season are the best time to start. Check behavior of people on specific ads campaign after they have installed your app.

ii. AppsFlyer:

Spending your budget on different acquisition channels is highly recommended. You can track all your campaigns with Appsflyer.

iii. Analytics summary

Keep track of the analytics summary. Analytics gives you a high power to measure, target and optimize campaigns based on the real data from your app. All the events are integrated with your website to start advertising and optimizing. Analytics tool gives you the power to measure, target, and optimize campaigns based on real data.

iv. Audience

Setting up your target audience is just essential. If you want to understand your audiences, dive deeper into the demographics, location, interests and purchase patterns of your current and potential customers. Facebook analytics is a perfect tool for it.

v. Custom Audience:

Advertising tools like Facebook and Snapchat allow setting up Custom Audiences based on different matching. Custom Audience is the way to address precisely the people who already know your business, which is hugely profitable: these people are the most likely to take the targeted actions.

vi. Lookalike Audience:

Lookalike Audiences are lists of people advertising platforms make after analyzing the existing users of your app. The interests, behavior and demographic characteristics of a Lookalike Audience resemble those of your active users. Accordingly, these people are very likely to join the brand community.

3. Define User Acquisition Channels

Arranging a whole system of mobile user acquisition activities and splitting the budget is helpful in getting the targeted results. You can use trustworthy traffic sources like:
• Facebook
• Instagram
• Universal app campaigns by Google
• Snapchat
Set up the strategy based on machine learning algorithms. It helps to advertise the app automatically to the right users at the most relevant moments. Facebook and Instagram provide definite targeting possibilities having demographic categories.

Snapchat is a live-video-streaming channel, especially popular among young folks looking for real, trustworthy content. Snapchat is popular especially among young folks it shows short videos available for a short period. It engages large audiences all over the world. Snapchat is the perfect fit to target a marketing campaign for young people.

Create something attractive for people. You might notice, people don’t go to Facebook or snap chat to find the services they need. Advertising via texting the message may also work. You can add certain emotions in the design. Create content and advertisement according to their mood as some people feel lonely and don’t prefer holidays. Create content that fits their mood. You need to make all decisions and finalizing the things before starting a campaign.

Holiday marketing for taxi apps is essential for increasing customers. You can get the services of holiday marketing for taxi apps for 2018 from a reliable company.

We provide taxi apps that are built using state-of-the-art technology. Our app solution is customized, and more features can be added to it. If you want to get reliable taxi app solution for your business, contact us today.

Holiday Season Greeting

By cabadmin 0 Comments

Guide To Advertise On Facebook And Get More Users For Your Taxi App

2 billion people use Facebook per month. It contains a lot of information, which its users share with others. Facebook is a unique advertising tool for businesses that are extremely cost-effective. Many entrepreneurs know about it and are willing to invest as Facebook ads are associated with high ROI. However, a lot of Facebook ads investments go in vain because using the tool can be tricky.  In this article, you will learn to set and adjust Facebook Ad campaigns to maximize their worth.

How to Set up a Facebook Ad campaign:

Submit your mobile apps to the app store and Google Play, and link them to Facebook analytics to make sure you can access Ads Manager and launch Facebook Ad campaigns for your app.

It is helpful for analyzing the efficiency of your Facebook ad campaigns. It allows tracking link clicks, app installation and plenty of other significant app events.

Facebook Ad Campaigns: Basic Guide

Facebook can aggregate and analyze vast amounts of information about what people prefer/purchase and, consequently, are likely to purchase. It contains a lot of data the people share. Ads manager is the dashboard that allows you to create an account on Facebook.

Setup Facebook Ads Account

Set smart campaign goal & target:

A Facebook campaign is a general advertising tool that requires establishing a purpose for it. People visit Facebook to connect with people, getting services, and for entertainment. Therefore, it is better to advertise naturally. Set suitable goals depending on the stage of business development. Before the app launch, choose for

  1.    Creating brand awareness
  2.    Reaching more potential customers
  3.    Motivate people using SEO services to attract more traffic to your app or website.
  4.    Raising engagement
  5.    Driving more app installs
  6.    Collecting information about potential customers

It will help to maximize the effectiveness by launching a campaign to get more conversions. This advertising funnel promotes your services and achieves the target. The benefit you will get is brand awareness and attracting loyal customers.

Facebook Ads Manager

Set up the necessary ad information, such as currency, time zone, and your location to maximize the effectiveness of your launching campaign to get more conversions. Facebook advertising promotes your services and achieves the target. The benefit you get is brand awareness and attracting loyal customers.  

There are numbers of options to choose for a Facebook advertisement that include:

  1.    Location
  2.    Age
  3.    Gender
  4.    Languages selection
  5.    Interests
  6.    Behaviors

Depending on your data, Facebook will show you the estimated campaign results. You can save targeted audiences to address these people with other campaigns.

Set the Facebook Ads Audience

Plan a Facebook Ad campaign budget:

The most complicated part is to set the goals and set the targeted audience in the Facebook Ads Manager. It’s time to establish a reasonable budget for this campaign. Facebook is a cost-effective tool that allows you to optimize budget. The cost-effectiveness of any Facebook ad campaign depends on the three main factors that include the goal, design an appealing Facebook ad, and add a call to action button.

Setup Facebook Ads Budget and Schedule

The goal:

A campaign to raise brand awareness have lower cost-per-action than a campaign to draw conversions. You need to set your goals according to your budget. Facebook allows targeting the audiences precisely who are likely to become your users. The better you communicate it to the Ads manager, more chances you will have to succeed.

Take care of your creative Facebook Ads to make it flawless, and never hesitate to test several options to see what works better. Within a couple of days, you will be able to see the success of your ad campaign if you spend the budget efficiently.

While monitoring the spending and the campaign progress at the stage of increasing conversions, pay attention to Cost-per-action rather than Cost-per-click. After setting the budget, adjust the delivery Schedule, how much you will spend on this campaign and how long the campaign will last. Now the ad is set, and it’s time to create your ad design.

Cost to build Taxi App Like Uber

Design an appealing Facebook Ad:

Make a stunning Ad in a suitable format, visuals, and call-to-action. You can test the ad by using multiple ads to find out what works best for the audience.

Design An Awesome Facebook Ad-1

There is no one size fits all procedure for creating a perfect, and effective Facebook ad. The ad specifics depend on your brand personality, the customer’s profile, the competitors positioning and various other things. The Facebook Ad should be relevant to the viewer and target the audience.

Add a call to action button:

There are several options to choose a call to action button. You can also add a call to action slogans to the headline, and description. A good call to action button attracts people and motivate them to take quick action.

Design An Awesome Facebook Ad-2

Usually, after a few days of the campaign, you can see what works the best and what things need to be changed.

The dashboard is customizable. You can add and hide the metrics that matter in the phase of business development. To save your budget, deactivate the campaign if it is not working. Use the targeting option and choose a custom audience to address the targeted people who already know your business. Facebook advertisement allows targeting people about the services at every stage from app launch to targeting the new customers. Facebook ads manager dashboard provides detailed instructions and allows keeping track of the ads for effectiveness.

Most of the business owners know the effectiveness of Facebook advertisement and achieve targeted profits and goals. If you want to promote your business, choose a reliable company that offers Facebook advertisement services. Just play with the Facebook Ads Manager and learn what works best for your taxi business and users growth. Happy Facebook Advertisement 🙂

By cabadmin 0 Comments

DIGITAL MARKETING FOR APPS IN THE iOS/ ANDROID MARKET

iOS and Android Market:

As of the first quarter of 2018, the Google Play store has 3.8 million apps, and the App Store has 2 million available apps. Those numbers are nothing if not staggering and are still on a steady rise; this goes to show that the old “If you build it, they will come” saying no longer applies to the app world. Competition is fierce and the people who want their apps to succeed need to put some real thought and effort into their app’s marketing campaigns. Furthermore, seeing as how we are now in the digital age, traditional marketing techniques may no longer be as beneficial as they once were. Therefore, to efficiently market apps we need to look towards digital marketing and all the tips and tricks we can use in that department to put our apps in the limelight. Now the question is, what are some digital marketing tips for apps in the iOS and Android Market? Well, if you already have an app or are interested in buying our solution, then we have a few tips to help you in the digital marketing department:

App Store Optimization (ASO):

The SEO equivalent of the app world, App store optimization is a process that improves an app’s visibility in Apple’s App store, and it is a form of mobile app marketing and user acquisition. ASO and SEO have many similarities regarding how they are accomplished such as having a unique App name, including relevant keywords without stuffing, having an app description that clearly outlines the app’s value and is updated with app update descriptions and release notes. Furthermore, adding screenshots or video tutorials that demonstrate the app’s key features. Lastly, Having favorable ratings and reviews for your app is imperative when it comes to getting potential customers to download the app.

Digital Marketing for apps in the IOS Andriod market

Google’s Universal App Campaign (UAC):

UAC is a tool for app marketing, and it uses machine learning algorithms to perform its tasks. Many app developing companies utilize UAC to promote their applications in the Android Market. Unlike Google AdWords campaigns, you don’t necessarily have to design individual ads when using the Universal App Campaign. The UAC service uses your text ideas and assets from your app’s store listing to create a variety of advertisements across several different platforms including Google Search, Google Play, Youtube, and Google Display Network. The only things you have to provide are the text ideas, a budget, a starting bid, and tell the UAC what languages your ads should be in and what locations they should target. The UAC systems will test different combinations and display those ads which are performing the best, without needing an extra work from you.

Website:

Now we’re going to talk about some traditional digital marketing techniques, the most essential of which is having a site for your app. Having a site offers your site legitimacy, something which shows people that your app is the real deal and that you are invested in it as a business.

Apps for enterprise brands need to be featured prominently across the website. It shouldn’t be a small logo on the side or an afterthought; rather it should have a prominent presence all over the website as long as its presence in a particular place makes sense.

Social Media:

When it comes to digital marketing, having a social media presence is a must because it allows you to directly connect with your potential customers and tell them what you’re all about and show them that you have a real passion for whatever it is that your app is doing. There are two social media methods to connect with your audience, paid or organic.
Organic social media is rather simple; it merely means having a presence on popular social media platforms such as Instagram, Facebook, etc. All you have to do is create accounts and start engaging with people within your target audience and industry in a meaningful way without being overly promotional.
In 2016, mobile app click-through rates went up by 32%, while cost per click decreased by 33%. Essentially, putting some funds behind your app promotion will boost discoverability and get more and more people to migrate to your app. Facebook and Facebook-owned Instagram are effective advertisement platforms since they have vast audiences and are exceptionally skilled at segmentation.

Search Ads:

Apple introduced search Ads when it launched iOS 10, and search ads are paid advertisements within the App Store. What that entails is that you are able to bid for keywords and when a user searches for apps using those keywords, your app appears first. Search Ads are an effective and efficient way of promoting your apps on iPhone and iPad in the U.S. Search Ads are designed to provide a safe search experience which means they deliver relevant ads while respecting the user’s privacy.

Conclusion:

The methods mentioned above are just a few in a nearly endless list of app promotion methods. Treat apps like any other product and focus on robust digital marketing campaigns and keep in mind that the quality of your app’s users is much more crucial than the quantity. Furthermore, ensure that you have a firm understanding of your target audience so that you can craft audience-appropriate ads.

Cost to build Taxi App Like Uber

By cabadmin 0 Comments
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