Europe’s Ride-hailing Companies aren’t Frightened of Uber
Uber is speeding up towards a historic IPO next year that could value it as high as $120 billion, but that doesn’t frighten its competitors that operate all over Europe.
Markus Villig shared in his speech on stage at TechCrunch Disrupt Berlin that $1 billion-valued Taxify has extended from Israel into Europe, North America and beyond, and they are not disturbed by battling the U.S. ride-hailing goliath.
Taxify functions in 26 markets predominantly in Europe and Africa has raised over $170 million from investors including Didi Chuxing. Taxify defeated Uber in China. It shows that Villig is very familiar with going toe-to-toe with Uber. Ride-hailing companies in Europe are getting a competitive advantage over others and are not scared of Uber because of their strategic techniques.
Vilig told that they compete with them in every country and city in which they are operating. Therefore, they have accustomed to having quite fierce competition.
But what is already clear from multiple mergers around the world is that the local operating model is going to win over the long term. We can check its authenticity from the numerous mergers at Russia, China, and now Southeast Asia, where Uber has sold to local rivals.
Didi in China and Grab in Southeast Asia adopted few strategies to win over Uber by managing regional payment plans. Villig explained that Taxify become successful and win over the competition because of economic advantage and the ability to mix up its strategy.
So, it can become tough in open markets that bring meaningful competition for riding businesses. It allows working collaboratively with local government in places where a challenging regulatory landscape requires a more nuanced approach.
The Taxify CEO told that they are more focused on treating drivers better, which is something that’s unique to Europe because the regulations are so high. There is less driver who can work with you in every city. Therefore, treating them well is a much more significant way can help to retain drivers as compared to areas where the supply of drivers is multiple times bigger.
Via has raised $390 million to date, which specializes in shuttle vans. They are providing standalone consumer-facing service, as well as the collaboration of local transport authorities. It is standing up to Uber’s significant ride-hailing chops.
Vin added that they are getting a pretty good advantage from the Via platform in which both customers and drivers get the benefit and compensation of quality travel experience. They find its success in launching their service even when uber is competing.
Vilig, the founder of the unicorn believes that the future of on-demand transportation is genuinely local. They are overtaking other taxi businesses country-by-country and think they will see a similar future in Europe and other parts of the world.
From this information, it is evident that Europe’s ride-hailing companies are not scared of Uber. They are getting an advantage over the competition using the right blend of techniques.
Therefore, it is evident that more ride-hailing companies can be added with the aim to become successful and stand out from the crowd. Efficient management and adopting of right strategies and using a reliable white label taxi dispatch solution can help taxi companies to grow and earn revenue.
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