Enabling Taxi Drivers to Attract Customers in Uber Era

The advent of Uber and similar services has apparently left intensely bad impact on taxi industry. The market share of Uber and Lyft in ground transportation is over 72%, as reported by Certify. Rest of the share does not only include taxi services but car rental and other rideshare services too. In the market currently […]

Sustainable Marketing Strategy for Taxi Services

Incorporating an unparalleled software infrastructure is essential for taxi business. However, it is not all that is required. The business, regardless of its scale, requires an extensive marketing strategy as well. This article explaining marketing strategy for taxi services is a continuation of one of the previous articles which shares market research, top ideas, and […]

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