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Enabling Taxi Drivers to Attract Customers in Uber Era

The advent of Uber and similar services has apparently left intensely bad impact on taxi industry. The market share of Uber and Lyft in ground transportation is over 72%, as reported by Certify. Rest of the share does not only include taxi services but car rental and other rideshare services too. In the market currently dominated by Uber and Lyft, the taxi business owners can still attract customers outperforming on-demand rivals.

Implementation of following strategies ensures reoccupation of a significant percentage of market share in any region.

Execute Taxi Marketing Ideas

Marketing is the single most crucial aspect in any business of the current times. It enables your potential customers to understand your business and how would it assist them. While there is a range of practices that taxi business owners can employ, cultural integration and publicizing the fulfillment of social responsibilities are significant ones.

Research indicates that passengers are more likely to seek services from a business which integrates with native cultures. Religious and traditional festivals famous in a region are vital occasions for business branding. Although the core branding including logo and color scheme remains consistent, yet slight modification in logo for temporary period works wonders.

Current business landscape presents multiple opportunities to fulfill social responsibilities without spending excessive money. For instance, some of the taxi and ride hailing services broadcast their efforts for mitigation of climate change threat while others use social media to create awareness regarding traffic rules. These might only be small steps but work well as successful marketing strategies.

Identify Consumer Behavior

Enabling your customers to know you does half the job. The other half of marketing rests with your knowledge about the potential customers. What can you do to determine the challenges that your customers currently face? Besides, is there a way to evenly distribute your taxi fleet so that each region gets the number of taxis corresponding to the demand?

Consumer behavior analysis enables you to address both challenges along with other taxi business requirements. It is notable that this analysis is performed using the historical data of previous rides. Each of the past rides reveals the magnitude of demand in various areas and trends of customers toward taxi and public transport.
In essence, you need to offer need-based operations depending on the prevalent trends. However, be sure that the trends change over the time as you execute marketing campaigns.

Incorporate On-demand Taxi Services

You do not need to entirely replicate Uber’s business model to incorporate on-demand taxi services. Instead, a passenger side app would be enough to augment taxi business. The app for driver along with dispatch panel would ensure a remarkable growth. Nevertheless, passenger app alone also creates notable difference.

A number of taxi services worked with CabStartup to incorporate on-demand technology and the results were incredible. For instance, Georgia-based Alianza Taxi used CabStartup platform and attained a significant increase in profit margins. Freddy Drive, Go Wey, T Transit, and Insta Drive are some of the other success stories reflecting innovation in taxi services.

Increase Online Presence

Most of the customers would not even know if your company existed if it does not have an online presence. Developing a website offers no assistance as long as the website is not discoverable. In essence, thousands of search results appear when a customer makes an online query on search engines like Google. Your website would not appear in top results if it is not optimized as per the rules of engines.

Beside search engine optimized website, you also need to have an extensive social media marketing (SMM) strategy. It is highly unlikely that an individual born in 1990 or later is inactive on every major social network. Social media provides a platform to publicize your marketing and branding campaigns.

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Taxi business requirements vary from one region to another. However, the aforementioned strategies are region-independent and ensure remarkable expansion in business. Apart from being promising, these strategies are cost-effective too. The cost to benefit ratio is incredibly low as the return on investment is remarkable. We invite you to use our platform without any charges for as many as 14 days.

By Shahrukh Satti 0 Comments

Sustainable Marketing Strategy for Taxi Services

Incorporating an unparalleled software infrastructure is essential for taxi business. However, it is not all that is required. The business, regardless of its scale, requires an extensive marketing strategy as well. This article explaining marketing strategy for taxi services is a continuation of one of the previous articles which shares market research, top ideas, and requirements of an on-demand taxi services platform.

    1. Business Branding

    It is unwise to even think of a taxi marketing strategy that does not involve branding. The design of brand logo and coloring scheme for mobile app should be unique and attractive. People tend to learn quickly with visual art. Thus, graphic designing should be immaculate.

    The branding campaign should also ensure cultural integration. Consumers should perceive the business as a local one. Using the native language and celebrating the native festivals are two of the most effective ways to integrate local cultures. Consumers tend to acquire services more frequently from businesses which respect and fete local cultural diversity.

    2. Business Reputation

    Consumers evaluate reputation of a taxi company by reviews and past events before seeking the service. Besides, the reputation in view of regulators is also crucial. Any taxi startup or established company needs to ensure that they comply with licensing requirements. A startup may manage to attain profits for a brief time despite evading taxes and avoiding licensing. However, it will incur more losses in the long run.

    Consumer inclusivity is another area which enhances reputation. You need to incorporate services for disabled and special people too. Besides, be sure to treat each customer equally regardless of ethnic, religious, cultural, and socioeconomic backgrounds. Fulfilling these social responsibilities will lift the value of company.

    3. Building Public Relations

    The disputes between passengers and ride-hailing companies are occurring frequently. You must develop a comprehensive public relations strategy which addresses complaints, queries, and suggestions from customers in considerably small time. Besides email and call, real-time messaging facility is also vital.

    Promotional discounts and referral codes are also among the top taxi marketing ideas to build public relations. These discounts do not affect the profit margin significantly because the volume of ride requests rises during the promotion period.

    Referral codes increases the consumer-base as a business is able to reach more customers with it. Thus, promos and referral codes work for passengers as well as service providers.

    4. Visibility over the Web

    Over 2.5 billion smartphone users apart from billions of other web users provide a huge stage for marketing. Thus, you need to ensure that the company makes frequent appearances in search engines. While paid advertisement is an option for successful taxi business model, it is not essential. A robust inbound and outbound marketing campaign can prevent paid advertisement.

The mobile-first approach in digital marketing is gaining momentum since most of the users are likely to come across your business through surfing on smartphone. Mobile marketing is significantly different from desktop based computers or laptops. The difference of screen resolution and sizes affect the ranking on search engines.

CabStartup provides you a comprehensive and customizable taxi software platform. We can rebrand it as per your needs and take care of its marketing as well. Get hands on the system for free to test it.

By Shahrukh Satti 0 Comments
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