Marketing Trends Archives - Cabstartup

Tag: Marketing Trends

How to Manage Holiday Season Campaigns for Your Taxi Company?

Holidays being the busiest period of the year, where there is a high demand for taxi apps. People are utilizing lots of time on mobile browsing for gifts, researching products or buying last minute deals. It is the best time to manage your seasonal activities and to manage users with your brand. Holidays are the perfect time to remind the users about yourself to retain the existing customers. In this article, we are talking about the usability of your marketing activities at holidays or occasion of your choice.

Here are the ways to manage your holiday season campaigns for your taxi company:

1. Set your Business Goals

Define what you want to reach with this holiday promotion. Think business and the stage of your development. Set the purpose of a holiday promotion. Think business and the status of your progress. Are people aware of your mobile app? Are they consider your product the best among others? If you want to drive more conversion like installs and successful rides., focus on increasing the number of customers.

2. Define the Toolkit

If you can measure the marketing goals, you can manage it effectively. Therefore, your measurement plan should be ready to track your ads progress. Facebook SDK is integrated into every reliable startup company website. It gives access to the support team.

i. Facebook Analytics:

Facebook Analytics collects all data on how people are using your app in one dashboard. Facebook SDK provides insights on app users demographic characteristics. It is an excellent source of ideas on partnering with other companies where your target audience is engaged. And you know what? The special occasions and holiday season are the best time to start. Check behavior of people on specific ads campaign after they have installed your app.

ii. AppsFlyer:

Spending your budget on different acquisition channels is highly recommended. You can track all your campaigns with Appsflyer.

iii. Analytics summary

Keep track of the analytics summary. Analytics gives you a high power to measure, target and optimize campaigns based on the real data from your app. All the events are integrated with your website to start advertising and optimizing. Analytics tool gives you the power to measure, target, and optimize campaigns based on real data.

iv. Audience

Setting up your target audience is just essential. If you want to understand your audiences, dive deeper into the demographics, location, interests and purchase patterns of your current and potential customers. Facebook analytics is a perfect tool for it.

v. Custom Audience:

Advertising tools like Facebook and Snapchat allow setting up Custom Audiences based on different matching. Custom Audience is the way to address precisely the people who already know your business, which is hugely profitable: these people are the most likely to take the targeted actions.

vi. Lookalike Audience:

Lookalike Audiences are lists of people advertising platforms make after analyzing the existing users of your app. The interests, behavior and demographic characteristics of a Lookalike Audience resemble those of your active users. Accordingly, these people are very likely to join the brand community.

3. Define User Acquisition Channels

Arranging a whole system of mobile user acquisition activities and splitting the budget is helpful in getting the targeted results. You can use trustworthy traffic sources like:
• Facebook
• Instagram
• Universal app campaigns by Google
• Snapchat
Set up the strategy based on machine learning algorithms. It helps to advertise the app automatically to the right users at the most relevant moments. Facebook and Instagram provide definite targeting possibilities having demographic categories.

Snapchat is a live-video-streaming channel, especially popular among young folks looking for real, trustworthy content. Snapchat is popular especially among young folks it shows short videos available for a short period. It engages large audiences all over the world. Snapchat is the perfect fit to target a marketing campaign for young people.

Create something attractive for people. You might notice, people don’t go to Facebook or snap chat to find the services they need. Advertising via texting the message may also work. You can add certain emotions in the design. Create content and advertisement according to their mood as some people feel lonely and don’t prefer holidays. Create content that fits their mood. You need to make all decisions and finalizing the things before starting a campaign.

Holiday marketing for taxi apps is essential for increasing customers. You can get the services of holiday marketing for taxi apps for 2018 from a reliable company.

We provide taxi apps that are built using state-of-the-art technology. Our app solution is customized, and more features can be added to it. If you want to get reliable taxi app solution for your business, contact us today.

Holiday Season Greeting

By cabadmin 0 Comments

Guide To Advertise On Facebook And Get More Users For Your Taxi App

2 billion people use Facebook per month. It contains a lot of information, which its users share with others. Facebook is a unique advertising tool for businesses that are extremely cost-effective. Many entrepreneurs know about it and are willing to invest as Facebook ads are associated with high ROI. However, a lot of Facebook ads investments go in vain because using the tool can be tricky.  In this article, you will learn to set and adjust Facebook Ad campaigns to maximize their worth.

How to Set up a Facebook Ad campaign:

Submit your mobile apps to the app store and Google Play, and link them to Facebook analytics to make sure you can access Ads Manager and launch Facebook Ad campaigns for your app.

It is helpful for analyzing the efficiency of your Facebook ad campaigns. It allows tracking link clicks, app installation and plenty of other significant app events.

Facebook Ad Campaigns: Basic Guide

Facebook can aggregate and analyze vast amounts of information about what people prefer/purchase and, consequently, are likely to purchase. It contains a lot of data the people share. Ads manager is the dashboard that allows you to create an account on Facebook.

Setup Facebook Ads Account

Set smart campaign goal & target:

A Facebook campaign is a general advertising tool that requires establishing a purpose for it. People visit Facebook to connect with people, getting services, and for entertainment. Therefore, it is better to advertise naturally. Set suitable goals depending on the stage of business development. Before the app launch, choose for

  1.    Creating brand awareness
  2.    Reaching more potential customers
  3.    Motivate people using SEO services to attract more traffic to your app or website.
  4.    Raising engagement
  5.    Driving more app installs
  6.    Collecting information about potential customers

It will help to maximize the effectiveness by launching a campaign to get more conversions. This advertising funnel promotes your services and achieves the target. The benefit you will get is brand awareness and attracting loyal customers.

Facebook Ads Manager

Set up the necessary ad information, such as currency, time zone, and your location to maximize the effectiveness of your launching campaign to get more conversions. Facebook advertising promotes your services and achieves the target. The benefit you get is brand awareness and attracting loyal customers.  

There are numbers of options to choose for a Facebook advertisement that include:

  1.    Location
  2.    Age
  3.    Gender
  4.    Languages selection
  5.    Interests
  6.    Behaviors

Depending on your data, Facebook will show you the estimated campaign results. You can save targeted audiences to address these people with other campaigns.

Set the Facebook Ads Audience

Plan a Facebook Ad campaign budget:

The most complicated part is to set the goals and set the targeted audience in the Facebook Ads Manager. It’s time to establish a reasonable budget for this campaign. Facebook is a cost-effective tool that allows you to optimize budget. The cost-effectiveness of any Facebook ad campaign depends on the three main factors that include the goal, design an appealing Facebook ad, and add a call to action button.

Setup Facebook Ads Budget and Schedule

The goal:

A campaign to raise brand awareness have lower cost-per-action than a campaign to draw conversions. You need to set your goals according to your budget. Facebook allows targeting the audiences precisely who are likely to become your users. The better you communicate it to the Ads manager, more chances you will have to succeed.

Take care of your creative Facebook Ads to make it flawless, and never hesitate to test several options to see what works better. Within a couple of days, you will be able to see the success of your ad campaign if you spend the budget efficiently.

While monitoring the spending and the campaign progress at the stage of increasing conversions, pay attention to Cost-per-action rather than Cost-per-click. After setting the budget, adjust the delivery Schedule, how much you will spend on this campaign and how long the campaign will last. Now the ad is set, and it’s time to create your ad design.

Cost to build Taxi App Like Uber

Design an appealing Facebook Ad:

Make a stunning Ad in a suitable format, visuals, and call-to-action. You can test the ad by using multiple ads to find out what works best for the audience.

Design An Awesome Facebook Ad-1

There is no one size fits all procedure for creating a perfect, and effective Facebook ad. The ad specifics depend on your brand personality, the customer’s profile, the competitors positioning and various other things. The Facebook Ad should be relevant to the viewer and target the audience.

Add a call to action button:

There are several options to choose a call to action button. You can also add a call to action slogans to the headline, and description. A good call to action button attracts people and motivate them to take quick action.

Design An Awesome Facebook Ad-2

Usually, after a few days of the campaign, you can see what works the best and what things need to be changed.

The dashboard is customizable. You can add and hide the metrics that matter in the phase of business development. To save your budget, deactivate the campaign if it is not working. Use the targeting option and choose a custom audience to address the targeted people who already know your business. Facebook advertisement allows targeting people about the services at every stage from app launch to targeting the new customers. Facebook ads manager dashboard provides detailed instructions and allows keeping track of the ads for effectiveness.

Most of the business owners know the effectiveness of Facebook advertisement and achieve targeted profits and goals. If you want to promote your business, choose a reliable company that offers Facebook advertisement services. Just play with the Facebook Ads Manager and learn what works best for your taxi business and users growth. Happy Facebook Advertisement 🙂

By cabadmin 0 Comments

What is the importance of marketing in making a Taxi Company successful? (Hint: Avoid Bad Marketing).

Over the past few years, app-based taxi companies are increasing in number rapidly. Not only there is an influx of new Taxi App Companies but the overall industry revenue is also growing. Latest trends show that the revenue in the ridesharing segment amounts to US$17,191m in 2018, which is expected to rise to US$30,329 by 2022.
revenue stats in the ridesharing segmentThe industry stats are favorable for taxi businesses. However, all new taxi companies could not become successful. What is the reason?
The answer is quite surprising: Very few business owners are ready to market their services like Uber to become successful. However, they want to get the market share which Uber has captured. Crazy, right?

The ride-sharing market is comparatively saturated in 2018, which shows the significance of marketing for every new taxi company to compete against market giants such as Uber and Lyft.

In addition, the graph below showing consumer behavior illustrates that most of the consumers buy from the brands they trust. Do you know how to develop trust for your brand? It’s about communicating your brand message, which is the result of marketing activities.
People that buy from trusted brandsTherefore, companies without marketing are doomed in the long-run. In reality, those businesses often lead to failure after a few months of operation. We at Cab Startup, care the most for our clients’ business success. We provide an all-in-one on-demand technological solution, which can enable you to conduct effective marketing activities.

How Bad Marketing Techniques Effect Ride-Sharing Business?

Firstly, marketing is the key to attract clients to your business. Hence, without a good marketing plan, making efforts to grow your business is in vain. Lack of marketing activities leads to business failure that vanishes in disgrace.

Ignoring marketing is a wrong decision and a big obstacle in your business success. In other words, you can say that investments in marketing is the investment in the company’s long-term growth and success.

Bad marketing comprises of various forms and shapes that include inappropriate logo or icon, poor social media campaign management, lack of app store optimization techniques and a lot more. Poor marketing techniques can destroy your brand image and customer acquisition efforts.How Bad Marketing Techniques Effect Ride-Sharing Business?

Marketing Mistakes Leading to Taxi App Business Failure:

Giant companies celebrate their success because they have a clear target, plan and marketing activities. Reasons for the new taxi businesses failure is associated with no clear objectives, no clear target, and no brand language.Marketing Mistakes Leading to Taxi App Business Failure:Here is how marketing mistakes can lead to business failures:

  • Very often, companies think that marketing is not more significant and can be addressed later.
  • Marketing strategy is carried out without proper planning and goals.
  • Business decisions are made keeping in mind short-term benefits only
  • Business owners have no interest in researching the target audience.
  • They ignore planning a budget and a road-map for success.
  • Launch the services with a non-branded app.

Book An Appointment CTA

Consequences of ‘No Marketing’ for Taxi Businesses:

Small businesses consider marketing expense as an extra burden that is not important for business survival. They think that the budget for marketing is a residual. Moreover, they keep branding for a later stage, which is a big mistake as people cannot recognize the company and taxi businesses stay behind in promoting their apps.

At the later stages, bitter reality comes in front of the business owners when revenue does not increase according to the expectations and planning, that marketing strategy they adopted was panic-driven and unproductive.
Consequences of 'No Marketing' for Taxi Businesses:

Effect of ‘Random Marketing Activities’ on your business growth.

Is doing random marketing stuff the only marketing strategy for your taxi app business? If this is true, then doing nothing for marketing is better than performing random activities. You should realize the importance of a proper marketing plan and strategy.

Random marketing operations affect your taxi business by:

  • Unimpressive results. If you make marketing campaigns and design activities solely on your intuitions then it can have adverse effects on your set KPIs.
  • Failing to achieve your targets. Guesswork will waste your time and money. You might fail to grow your customer base and revenues.
  • Investing in everything ‘marketing’. If you are investing in every marketing channel, you are wasting your marketing budget. [Key takeaways: Focus on marketing channels that work best for you and your target market]

You know what? Research and data analytics is the base for creating a good marketing strategy. If you have not defined your set goals and path to achieve the targets, then you might develop a negative perception for your taxi business among your customers.

Trust is the key element to acquire customers for a longer period of time. Remember? You can develop solid trust only with a defined marketing plan and strategy.

Role of Successful Marketing and Taxi App to Ensure Success:

Implementing basic marketing techniques is the initial step. The next step is to apply advanced marketing techniques depending on real-time data. Making decisions purely on guesswork often fails. Find real-time data to know your clients and their needs is vital to move towards success.

Market analysis is essential for decision making rather than doing marketing on assumptions. Doing a thorough research of important marketing techniques that can bring good results or hiring a taxi app white label solution provider and marketing company to do the job is a wise decision.

A successful business requires marketing based on real-time data, implementing strategies, and the use of a white label solution for your taxi business to get long-term success. It ensures that your business will get more returns over investments.
To ensure taxi business success, you need to:

  • Do research thoroughly about the target market, competitors’ position, and make a marketing plan before launch.
  • Set a budget for marketing activities.
  • Choose professionals to do the branding at least for the taxi booking app and website.

Conclusion:

Do market research and make business decisions using the facts and analytical data. Consider the market specifics and the characteristics of your target audience to forecast ROI. Decide on a marketing budget and hire a professional company for marketing services and taxi app white label solution. If you want success in your taxi business, signup to get outstanding services today.

Uber Business Model

By cabadmin 0 Comments

WHAT CAN BIG BUSINESSES TEACH STARTUPS?

These days a lot of people say that large companies can learn a lot from startups and adapt their methods, and that is true to an extent. However, there is a new question going around the block: What can big businesses teach startups about entrepreneurship? The answer is that there is a lot that startups can learn from large companies, after all, these companies were once startups who made it big. Essentially, if startups pick up the tips and tricks that large companies are leaving them, then they can boost their chances of making it in the unforgiving gladiator arena that is the startup competition.

Here are the key lessons the startups should learn from big businesses:

1. Know your target audience:

One of the reasons why big companies make a lot of essential sales is because they spend a monumentally large amount of time getting to know who their target audience is and what it wants. For example, IKEA spends years on researching the market before it enters a new market. Of course, startups do not have enough time and more importantly budget to do that, but the point is that startups should learn as much as they can about the people they mean to serve. There is nothing worse for startups than spending all their time and budget on making a product or offering service only to find out that nobody wants it.

2. Be tactical with change:

The very essence of startups is bringing innovation and change in people’s lives. However, the degree of change is highly relevant. While people may need or even like changes, they will most likely be opposed to big changes, and of course, that is a huge red flag for any company especially a startup.

What large companies do is that they break down substantial changes into smaller yet still meaningful ones, and slowly introduce them to their target audience. For example, software release management is substantially sufficient for large companies when introducing new software or tools to their employees; software release management handles the entire introduction process without disrupting the employee’s everyday work.

Startups need to monitor how they incorporate change and closely and make it so that the changes they enter into the market do not disrupt the audience enough to make it uncomfortable and ultimately, unwelcoming to the changes.

Cost to build Taxi App Like Uber

3. Be careful with human resource management:

Every large corporation has a dedicated human resource department which handles hiring new employees, bringing them on board and just about everything else related to human resource management. They are extremely careful with who they hire and only take chances on the candidates they feel they can get the most out of.

A startup must take HR even more severely than a big business because its margin of error is nowhere near as wide as that of the large corporation. By hiring the right person, startups may gain a healthy boost that just might turn them into winners, and by employing the wrong person, startups risk losing weeks or even months on a person who does not contribute in any meaningful way and only wastes precious resources. The worst mistake startups can make is not taking human resource management seriously. After all, in a startup, it’s all about the people who do the work.

4. Have a clear-cut marketing plan:

After big businesses finish market research and make their product, they need to sell it, and they can’t do that if people do not know that the product exists; this is why having an extensive and efficient marketing strategy is a top priority for large and small companies alike, from multi-million dollar corporations to new fledgling startups. There are a lot of lessons that market-leading giants can teach the newcomers about marketing, but for the time being, let’s look at these:

i. Startups should streamline their content creation.

Large businesses create a lot of content, but what’s more interesting than what they create is how they create. Generally speaking, startup founders tend to do all the content creation themselves. The lesson is to allow others to create the content and a reliable process of generating the content. It is imperative to remember that the more business sections that startups streamline, the more their business will be able to grow and expand.

ii. Use Videos for content marketing.

Videos are now easier to record than ever, and they visually engage potential customers; this makes them the bread and butter of content marketing. Therefore, videos must play a vital role in any startups marketing strategy, and they can’t just be popular, they must also positively influence a customer’s buying decisions because nearly 50% of people look for videos highlighting the product before making a purchase.

Conclusion:

Typically, people say it is essential to learn from the mistakes of others, but what they usually don’t say is that it is just as vital to learn from the successes of others as well. There is a tonne of lessons that large companies can teach startups, and the lessons mentioned above are only but a few of a long list.

By cabadmin 0 Comments
Send a Message
en English
en Englishfr Frenchde Germanru Russianes Spanish
Get Demo