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How to Enhance User Experience in App for Taxi Service

The success of consumer apps largely relies on in-app user experience. There is often a case when taxi companies struggle to increase the number of users or worse lose the existing ones despite offering discounts. A range of reasons affect the behavior of consumers to seek or discontinue using an app for taxi service.

This article reveals the most essential factors which influence user experience on taxi apps. It also makes suggestions for improving each of these factors.

Also read: A Comprehensive Guide to Taxi Management Software

Develop User Persona

The foremost aspect of ensuring high user experience is to develop user persona. It refers to the hypothetical sketching of most ideal passengers. Persona identification determines the kind of users that download and use your app.

Developing a user person requires market analysis including the needs of users and what competitors are currently offering them. The demography of consumers using app for taxi service widely varies. You can determine the ages, socioeconomic conditions, and cultural limitations of passengers. The design of app should correspond to the technical understanding of users.

Craft a User Journey Map

A range of reasons push users to abandon your app. Some may find it difficult to use while others see it excessively time consuming. Again others may find it taking more space in your phone. Similarly, there are many factors which attract users to use some mobile apps for taxi services above others.

It is vital to determine the causes that retain or lose users. Crafting a journey map in app for taxi service requires quantitative as well as qualitative research. The former is intended at collecting reviews, ratings, and feedbacks of users from various channels. Latter aims at determining the reliability, currency, and validity of information.

The map is immensely helpful when compared with the outcomes of user persona. You can realign your marketing strategy to target the most pertinent potential users first followed by the less preferred ones. Studies indicate that developing a correct user journey map increases the revenue by 52% on average.

Design App Navigation Blueprint

Prior to taxi app development, it is essential to sketch a blueprint of the app. In essence, a flowchart should be developed indicating the root pages and each of the subpage. For better user experience, it is advisable not to go beyond fourth level of hierarchy.

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The design should be interactive enough to facilitate the non-technical users. At the same time, it should be pleasant as well with attractive color schemes and unparalleled branding.

It is advisable to come up with various designing options and choose one of them later. To evaluate each design, you can develop wireframes and prototypes of app. Wireframes are static images which show the appearance of pages once the app would be developed. Prototypes demonstrate the behavior of buttons, links, and other elements.

Ensure Uniform Driver Distribution

One of the most prevalent problems with Uber clone app systems is the deficit of uniform vehicle distribution in geofence. Some regions have more vehicles than required whereas others have a shorter availability.

Consequently, a considerable proportion of passengers struggle to find a vehicle on time. Besides, shortage of drivers in an area also results in price hike due to increased demand.

The driver side app should show nearby drivers so that each driver can relocate to an area where the demand is relatively higher. Moreover, depicting the areas in the vicinity with higher demand is also vital. It is notable that drivers do not have to travel miles for relocation. Instead, a distance of up to 500 meters is sufficient in most cases.

Provide Real-Time Features

Time is a crucial factor for on-demand services. Many consumers adopt on-demand models to save time otherwise consumed in getting services traditionally.

An app for taxi service should ensure provision of real-time features including vehicle tracking for passengers and route optimization for drivers. Moreover, it should also reveal the location of drivers in the proximity in real-time as mentioned earlier.

The option for real-time messaging is indispensable so that drivers and passengers can communicate if needed. A choice to call driver should be available too but most passengers are comfortable with communicating through messages.

Furthermore, push notifications also enhance user experience in mobile apps for taxi services. They keep passengers updated with estimated arrival time and promo codes. Drivers also attain better user experience by staying updated with pending and ongoing rides.

Prototype Development and Testing

While you develop the app, it is immensely important to test it in parallel to development with small prototypes. The testing should not be confined to the business owners and employees. Rather you should acquire services of a group of potential customers who could take independent audits. You should test following aspects.

  • Users should be able to navigate easily to the desired page of the app.
  • App for taxi service should not take more than 15 seconds to schedule a ride.
  • Latency time – the time an app takes to load after user opens it – should be minimal.
  • Efficiency of real time updates including tracking, route planning and messaging.
  • Appearance of app should be pleasant to users.

Meet Standard KPIs

There are undeniable performance indicators which influence the success of mobile apps for taxi services. Most independent evaluators believe that app loading time is one of the most crucial aspects.

Research indicates that around 70% of users would quit an app which takes over six seconds to load. This test takes greater significance when tested for peak usage hours.

Another major factor is the size of an app. A proportion of users prefer to keep lightweight app for taxi service. For this reason, Uber offers Uber Lite – the lightweight version of main app with limited features.

Even this Lite app for passengers ensures to provide essential features including unique profiles and ETA. The map is not real-time but updates approximately every 10 seconds. The developers should ensure that passengers should be able to schedule a ride in at most three clicks.

CabStartup is a proud technology partner for dozens of startups and established businesses around the world. You can rebrand our Ride-hailing dispatch platform including white label taxi app for drivers and passengers. The platform also features cloud-based dispatch and admin panels. Start the free trial right now to build your ride-hailing business.

By Shahrukh Satti 0 Comments

Age of Transition to Smartphones from In-Car-System

Science-fiction novels and movies from half a century back depicted intelligent vehicles. The characters were able to operate such vehicles with compact devices. Although some tech-savvy reviewers welcomed these ideas as a correct prediction of future in-car-system, yet many debunked them while labeling them as fictitious concepts.

Astonishingly, the contemporary technology is ahead of what was forecasted in those scripts. Many vehicle-owners are still unaware of the current technological depth. The past scripts exhibited a range of separate devices embedded in the vehicle which allowed the riders to operate various functions through voice commands or by tapping the screens or buttons.

Each of these technologies is not only present in modern vehicles but can be integrated into a highly compact setting, in essence – the smartphone. Very few stories demonstrated the ability to operate a vehicle while sitting thousands of miles away from it. Regardless of the age and model of vehicle, one can have a smartphone app to control the operations of unlocking, music/radio playing, navigation, and a bunch of other cool functionalities.

Ride-Hailing and Smartphone Revolution

The biggest stakeholders of this technology are the on-demand taxi apps like Uber. The ability to acquire taxi services by a few easy taps on one’s smartphone is a remarkable relief for consumers. The ability does not only provide the service to users at their doorstep but ensure security, time management, and efficient fare calculation mechanism as well.

Vehicle owners and cab service providers love this smartphone capability. However, there are very few tech companies which offer development of applications with such features. Thus, the entrepreneurs have the chance to move ahead and fill the void by developing the perfect mobile app.

However, before investing one’s time and the money, it is plausible to run the requirement analysis for transition to smartphones from in-car-system and determine the specific business needs.

Entrepreneurs face the following business challenges.

1. Scope of System

The scope defines the depth and breadth of software. An application can be as simple as comprising only a few pages or excessively complicated to incorporate additional functionalities. The investors should try to keep the system as concise as possible. This way, they can save money and prevent users from finding the application an overly complex one.

The success of Uber reflects in the fact that the interface is easy-to-use but comprehensive at the same time. The essential features should not be traded-off for simplicity.

2. Competition Analysis

The on-demand service is proving to be one of the most successful investments in every region of the world. Still, the new competitors need to assess the established businesses, their packages, and customer relationship management. Although the business keeps the potential to grow despite having flaws, yet entrepreneurs can beat their rivals only by outperforming them.

A successful analysis involves online surveys to determine customer satisfaction levels and their demands. Some of the demands – including a significant drop in fares – will be hard to address but many of them are agreeable. Satisfying the customer needs will rapidly flourish the business.

3. Region of Operations

Most of the world regions, including the developed countries, still lack the on-demand services. The customers end up acquiring poor on-demand services in some areas because the companies do not pay attention to customer satisfaction owing to the lack of competition. The entrepreneurs should consider the following points while selecting the region.

  • Lack of provision of appropriate services by the established businesses.
  • The absence of service in a high-demand region.
  • The index of ease of doing business. This is crucial because the businesses suffer from lengthy registration process and/or law and order situation in some regions.

4. Application Development

Once the scope, competitors and operational region analysis are done, the investors should choose between acquiring a developer and developing the application oneself. If the entrepreneur is skillful and experienced enough, it is okay to give the development a go. However, if there is no prior experience, it would be unwise not to seek the expert advice and services.

The experienced development teams do not only ensure the integration of required features but also enhance the efficiency. A taxi dispatch solution with every feature that a customer may desire will fail to impress the user if it is inefficient. The inefficiency reflects in the form of delays in request processing, data breaches or frequent crashes. No investor would want an application failing after investing a considerable sum of monetary and temporal resources.

5. Enterprise Registration

Every country has a unique set of the enterprise registration process. The business-friendly states assist the startups whereas some states place a range of restrictions which discourage investors. The aspirant business owners should study the registration requirements at the earliest and have their company registered as per the local law. Any negligence in registration may put the business liable to penalties and, ultimately, to termination.

6. Marketing

The marketers need to inform consumers about the availability of a new startup with all of their desired features. Effective marketing of a startup grows it quickly. If the startup is sharing the market with other established companies, more extensive marketing will be required. The entrepreneurs need to make sure that the consumers of existing services attract to their newly inducted company.

Publicity is a way of informing the public about why your startup is better than the rivals. Social media print and electronic media and brochures are some of the traditional marketing strategies. Some new marketing domains including neuromarketing are also making huge gains. The selection of marketing strategy rests on the investors.

Are You an Aspirant?

Making a firm decision is the first but most significant milestone in the path to owning a flourishing business. The selection of industry after careful analysis considerably increases the probability of success. However, the lack of requirement elicitation or poor development and testing may lead to failure. Therefore, the guidance from industry experts is vital.

Cabstartup assists entrepreneurs in transforming their business ideas into reality. Our expert team can help you in every phase including planning, development, testing, and marketing. If you intend to own the most promising startup, sign up today.

By Shahrukh Satti 0 Comments

How Can On-Demand Booking App Automate and Enhance Your Taxi Business?

The on-demand services and on-demand booking apps for businesses are growing so fast that people use the word ‘uberification’ of all on-demand services while talking. Uberification of services got so successful with the cab/taxi booking app used by Uber. There are more than 8 million Uber users over 70 countries.

Getting a taxi booking or cab booking mobile app is the most suitable option. Uber, Lyft, and Ola are some top notch cab booking apps, and their reputation explains the efficiency and effectiveness among the users of these apps.

Developing Uber-like clone app and integrating it into your taxi business offers fantastic benefits. Getting a taxi booking app for your taxi services with customized features and your branding is locally and widely accepted and can grow your customer base and hence the business.

Taxi/Cab Booking App Improves Business:

If you are managing a cab business at the local or global level, having a cab booking app for a cab service business is going to improve your business, if you plan your taxi booking app development carefully keeping in mind the overall business scenario. Developing a taxi booking app helps to streamline the taxi booking business and expand it by attracting more passengers. Let us check some benefits of getting a developed taxi booking app.

Booking app brings automation and optimized efficiency to your taxi fleet business. It will help you handle your business with manual efforts.
The app has different interfaces to manage passenger app and driver app. Mobile app on the customer mobile allows them to book your service as and when required without hunting for more service providers. Introducing a more extensive database with the app would support many people.

Taxi apps can be developed with customized features as per requirement cost-effectively. Considering the increasing demand for taxi mobile app development trend, here are the details related to improving the cab service using the technology. Whether you need an Uber clone app, or customized cab booking app development services to automate the cab service, our services are available for you.

We have an expert team of taxi booking app developers to develop the booking app as per the client’s business needs. Taxi booking app or on-demand booking app consists of a set of 3 different software or app products, namely, one passenger app, one driver app, and one admin dashboard.

Features of Passenger App:

Register/Login:

The user can register on the app by adding relevant information on the login interface. Social media integration or email option allows users to register and login immediately.

Booking interface:

Using the booking interface, the user gives relevant travel details to book the cab instantly for travel.

Fare Calculator:

It allows calculating fare for his essential travel.

Payment options:

The user will get a payment quote for booking a ride and choose the options available to pay within the app. Customers can pay via credit cards securely.

Rating and Reviews:

The customer can leave the feedback regarding ride experience and driver.

Push Notifications:

Users can be updated regarding booking status, car details, estimated time of arrival, etc.

Ride History:

It represents the information regarding previous rides and also allows users to book the same trip with a few clicks.

Features of the Driver App:

Some characteristics of Driver app are similar to the passenger’s app that include register, login, support, push notifications, etc. Other added functionalities include:

Driver profile:

Driver profile is created after the registration with full-proof verification of their license, tax number.

Notification for the ride:

The driver receives the alert through push notification about new booking, payment, ride route details, etc. A driver can also accept or reject the orders depending upon his/her availability.

Navigation:

It assists in finding the best route to approach the passenger destination.

Admin Dashboard/Admin Panel:

The admin dashboard is a software application that supports regulatory activities of passengers and drivers. The dashboard provides a general summary of all processes, and it offers features like trips, drivers, financial transactions, etc. When linked with Google Analytics, it enables you to monitor marketing activity. The admin panel supports you view all in-app activities, and it should offer a quick review of all processes. It also gives recommendations for best navigation for drivers and collects and builds the database of your clients to enhance the experience further.

Features of a great and qualified mobile taxi booking app:

If you want to go for custom mobile app development. Some of the fundamental functionalities required for an on-demand taxi booking app are listed below:

Location Tracking:

It is one of the critical functionality to find the nearest available driver within seconds. Once a cab is booked, the app shows the expected arrival time of the driver. It enables you tracking the rider’s location while the app is running in the background if passenger permits to share their location information.

Map Integration:

Maps are integrated within the taxi apps to navigate through the plan quickly. Drivers use the navigation features to reach from point A to point B.

But if you are not operating on the global level yet, only simple location data sources will be required. For iPhone taxi app development, MapKit framework can be used. For Android taxi app development, Google Maps can be used. Maps have a representation of user’s surroundings. User’s location coordinates can be sent to the server, where they are translated into a readable address.

Fare Calculation:

Cab booking apps fare calculation feature allows calculating the fare. It is an integrated feature within the app, which calculates the cost of the ride as per the command. For example, the Uber app estimates the fare of the trip based on the following:

Base Fare
Cost per minute/Cost per mile
Booking fee (optional)
Distance traveled

Rating System:

Credibility among clients is essential for all business in which rating system can help. The reliability and trustworthiness need to be developed for drivers as well as passengers. It can be done by providing more and reliable information and by having a rating system within the app.

Payment Integration:

Easy payment option is available if someone doesn’t want to pay in cash. Payment gateway integration is an easy option. Once the customer’s credit card is connected to the app, the customer can pay using a few clicks. But the customers who want to pay in cash also has this option.

UX/UI of the cab booking app:

Mobile app for the taxi management service should be simple, effective and intuitive. It should be able to function smoothly and understanding data easily. The designs should be simple with a secure navigation system. Simple but intuitive UX/UI will bring the better and engaging look and feel to your mobile app.

Cost of a taxi booking app development:

The cost of developing a taxi app depends on many features to be built, many functionalities to be integrated.

We as a professional app development company provide services of cloud-based mobile app development. Broadly, the final cost of the cab booking app development depends on the following criteria:

The platform you choose for app development (iOS, Android, Windows, Web); features required to validate your ideas as Minimum Viable Product (MVP); and other functionalities that you want your app to do. The cost of a taxi booking app development rises from a simple booking app to a more sophisticated Uber-clone booking app. If you are interested in our on-demand booking app services, Sign Up today.

By Syedah Mahtaj 0 Comments
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