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How to Enhance User Experience in App for Taxi Service

The success of consumer apps largely relies on in-app user experience. There is often a case when taxi companies struggle to increase the number of users or worse lose the existing ones despite offering discounts. A range of reasons affect the behavior of consumers to seek or discontinue using an app for taxi service.

This article reveals the most essential factors which influence user experience on taxi apps. It also makes suggestions for improving each of these factors.

Also read: A Comprehensive Guide to Taxi Management Software

Develop User Persona

The foremost aspect of ensuring high user experience is to develop user persona. It refers to the hypothetical sketching of most ideal passengers. Persona identification determines the kind of users that download and use your app.

Developing a user person requires market analysis including the needs of users and what competitors are currently offering them. The demography of consumers using app for taxi service widely varies. You can determine the ages, socioeconomic conditions, and cultural limitations of passengers. The design of app should correspond to the technical understanding of users.

Craft a User Journey Map

A range of reasons push users to abandon your app. Some may find it difficult to use while others see it excessively time consuming. Again others may find it taking more space in your phone. Similarly, there are many factors which attract users to use some mobile apps for taxi services above others.

It is vital to determine the causes that retain or lose users. Crafting a journey map in app for taxi service requires quantitative as well as qualitative research. The former is intended at collecting reviews, ratings, and feedbacks of users from various channels. Latter aims at determining the reliability, currency, and validity of information.

The map is immensely helpful when compared with the outcomes of user persona. You can realign your marketing strategy to target the most pertinent potential users first followed by the less preferred ones. Studies indicate that developing a correct user journey map increases the revenue by 52% on average.

Design App Navigation Blueprint

Prior to taxi app development, it is essential to sketch a blueprint of the app. In essence, a flowchart should be developed indicating the root pages and each of the subpage. For better user experience, it is advisable not to go beyond fourth level of hierarchy.

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The design should be interactive enough to facilitate the non-technical users. At the same time, it should be pleasant as well with attractive color schemes and unparalleled branding.

It is advisable to come up with various designing options and choose one of them later. To evaluate each design, you can develop wireframes and prototypes of app. Wireframes are static images which show the appearance of pages once the app would be developed. Prototypes demonstrate the behavior of buttons, links, and other elements.

Ensure Uniform Driver Distribution

One of the most prevalent problems with Uber clone app systems is the deficit of uniform vehicle distribution in geofence. Some regions have more vehicles than required whereas others have a shorter availability.

Consequently, a considerable proportion of passengers struggle to find a vehicle on time. Besides, shortage of drivers in an area also results in price hike due to increased demand.

The driver side app should show nearby drivers so that each driver can relocate to an area where the demand is relatively higher. Moreover, depicting the areas in the vicinity with higher demand is also vital. It is notable that drivers do not have to travel miles for relocation. Instead, a distance of up to 500 meters is sufficient in most cases.

Provide Real-Time Features

Time is a crucial factor for on-demand services. Many consumers adopt on-demand models to save time otherwise consumed in getting services traditionally.

An app for taxi service should ensure provision of real-time features including vehicle tracking for passengers and route optimization for drivers. Moreover, it should also reveal the location of drivers in the proximity in real-time as mentioned earlier.

The option for real-time messaging is indispensable so that drivers and passengers can communicate if needed. A choice to call driver should be available too but most passengers are comfortable with communicating through messages.

Furthermore, push notifications also enhance user experience in mobile apps for taxi services. They keep passengers updated with estimated arrival time and promo codes. Drivers also attain better user experience by staying updated with pending and ongoing rides.

Prototype Development and Testing

While you develop the app, it is immensely important to test it in parallel to development with small prototypes. The testing should not be confined to the business owners and employees. Rather you should acquire services of a group of potential customers who could take independent audits. You should test following aspects.

  • Users should be able to navigate easily to the desired page of the app.
  • App for taxi service should not take more than 15 seconds to schedule a ride.
  • Latency time – the time an app takes to load after user opens it – should be minimal.
  • Efficiency of real time updates including tracking, route planning and messaging.
  • Appearance of app should be pleasant to users.

Meet Standard KPIs

There are undeniable performance indicators which influence the success of mobile apps for taxi services. Most independent evaluators believe that app loading time is one of the most crucial aspects.

Research indicates that around 70% of users would quit an app which takes over six seconds to load. This test takes greater significance when tested for peak usage hours.

Another major factor is the size of an app. A proportion of users prefer to keep lightweight app for taxi service. For this reason, Uber offers Uber Lite – the lightweight version of main app with limited features.

Even this Lite app for passengers ensures to provide essential features including unique profiles and ETA. The map is not real-time but updates approximately every 10 seconds. The developers should ensure that passengers should be able to schedule a ride in at most three clicks.

CabStartup is a proud technology partner for dozens of startups and established businesses around the world. You can rebrand our Ride-hailing dispatch platform including white label taxi app for drivers and passengers. The platform also features cloud-based dispatch and admin panels. Start the free trial right now to build your ride-hailing business.

By Shahrukh Satti 0 Comments

Online Taxi Services in Nepal are All Set to Take-off

On-demand taxi business is growing like anything in South Asia owing to its huge markets. This region with highest population density in the world is one of the favorite destinations of giant ride-hailing companies including Uber, Ola, and Grab among others. Until two years back, Nepal was lagging behind the entire region in introducing a global company or a local ride-hailing startup. Nevertheless, the country has made significant gains in the past two years. Nepal online taxi services are starting to gain firm ground.

Although the country is still waiting for the arrival of Uber or another globally-known company, yet the current scenario is becoming ideal for entrepreneurial activities.

Traditional Taxi Business in Nepal

The decades-old transportation system in the country discouraged investors in the past to introduce ride-hailing services. The neighboring countries started to offer alternatives to conventional taxi services in India and Bangladesh. Although these countries also faced challenges in the beginning, yet they managed to overcome them.

Nepal took considerably longer to address these challenges. The primary reason was the strength of the country’s infamous taxi associations. These associations have deep roots in various influential sectors in governmental departments. Thus, they have managed to successfully resist the advent of rideshare services in the past.

Nepalese government made it mandatory for taxi owners to install digital meters years back. However, the drivers in most areas refuse to run meters and force passengers to pay a prefixed price. Nepal Meter Taxi Association also tried to launch multiple failed attempts at introducing online taxi services.

Market Growth and Improving Business Environment

The native population of Kathmandu alone is over a million whereas the country’s total population crossed 30 million. The number of international tourists traveling to this roof of the world is well above a million with unofficial statistics putting the number at approximately 1.7 million. The official statistics compiled in 2017 confirm that 9,40,218 international tourists reached Nepal in 2016.

Nepal witnesses remarkable influx of local and international tourists during some parts of the year. The stats indicate that the already high demand attains exponential growth during famous religious festivals. The official stats reveal that the purpose of 15% of tourists to visit this country is pilgrimage apart from 70% for holiday and pleasure. This collective 85% of tourist-base frequently requires taxis.

Despite these significant numbers, the country could neither introduce an efficient public transport system nor ride-hailing services until 2016. Travelers often surrender to high fares from local taxi drivers. Therefore, online taxi booking system similar to Uber will receive an impressive response.

The Advent of Rideshare Business

The revolutionary steps from government and growing confidence of investors enabled the introduction of ridesharing services. Tootle is arguably the first on-demand service operating in Nepal. It offers motorbikes and scooters only. The foundation of Tootle in 2016 was followed by a number of entrepreneurs investing in this sector. Consequently, businesses like Onver Smart Taxi, Sarathi, and Kawa Rides emerged. Although the scale of business is very small as compared to regional leaders including Ola and Uber, yet these startups are growing by leaps and bounds.

The arrival of Pathao – a Bangladesh-based ride-hailing startup – indicates that businesspersons outside Nepal are also taking keen interest. Despite the operations of multiple startups, the demand remains far higher than supply because small-scaled businesses are insufficient to meet a demand of hundreds of thousands of rides a day.

Addressing the Challenges

The nascent ride-hailing industry in Nepal has managed to address multiple challenges in a short span of two years. A number of challenges threatened the industry in the beginning.

    1. Government disallowed use of private vehicles for public transport. The government had strong backing from taxi associations of the country. The limitation still stands but a round of legislations and development of a regulatory framework ensures flexibility. Now, the registration of vehicle with ridesharing service is easier and cheaper. Administration encourages business community to invest in this sector to tackle the longstanding issue of public transport.

    2. The spread of internet services in Nepal is quite recent. Until 2011, only 9% of Nepalese had internet access. Thus, most people remained unaware of ride-hailing service operations in the world. Nevertheless, the private-public partnership in the past couple of years proved vital. Official figures put the current percentage of internet users at 78%. Thus, people are rapidly getting familiarized with ride-hailing.

    3. Nepal, in the past, has failed to improve its corporate structure. Thus, it lied lowly in the globally accepted index demonstrating ease of doing business. Nevertheless, the recent rise of startups in Nepal and increasing entrepreneurial interest indicates that corporate sector is rapidly attaining stability. Since the per capita income is relatively smaller but consumer demand is bigger, an on-demand taxi or bike business is likely to gain quick traction.

    4. Law and order was also a problem which kept investors away. However, Nepal has attained a remarkable progress in this sector as well since earthquake rocked the country in 2015. The reestablishment plan of urban and rural areas included improvement in security infrastructure. Consequently, the country is doing significantly better today than four years back.

Get Ride-hailing Software for Free

CabStartup is a platform which enables on-demand ride-hailing startups to acquire complete technology suite including apps for drivers and passengers and a dispatch panel including admin module. The driver and passenger side mobile apps offer a range of features including distinct profiles, in-app wallet, route optimization, real-time navigation, among others.

Dispatch and admin panel offers data analytics with comprehensive visualization dashboards. The AI-powered software enables the passengers to access the most suitable vehicle depending on passenger’s location and selection of ride.
You can fill the void of an appropriate ride-hailing service by creating a startup like Uber in Nepal. Experience CabStartup platform for free right now to test its efficacy.

By Shahrukh Satti 0 Comments
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