Taxi App Marketing Archives - Cabstartup

Tag: Taxi App Marketing

Strategies to Market Taxi Business Offline

It is hard to find a field where technology is yet to make its mark. A decade back, online publicity practices entirely transformed marketing. The digital marketing is evolving to integrate more advancement. The experienced marketers know the fact that the most effective approach is to use a combination of online and offline marketing. Especially, the transport enterprises generate quicker return by devising effective strategies to market taxi business offline. Contrarily, the rivals suffer when they entirely rely on digital apparatus.

A review of few taxi startups operating around the globe reveals that, similar to online marketing, some of the offline strategies work better than others.

Following text shares the 7 most effective offline strategies for taxi businesses.

1. Developing Curiosity through Billboards

Billboards continue to top the table because it is still the best way to advertise a product or service. An attractive design and convincing content push the consumers to acquire taxi service. However, marketers should not advertise the service right away. Instead, the initial content should intend to develop curiosity among the consumers.

The content should highlight the shortcomings of the existing services without naming one so that people may learn that the service advertised would offer solution.

Many rudimentary businesses suffer from financial constraints which prevent them from making expensive billboard advertising. They should consider a balanced trade-off between money and billboard marketing if they are unable to acquire a funding source.

2. Brochures and Newspapers

The utility of newspaper is declining since the introduction of smartphones. Nevertheless, a significant number of people still read newspapers and magazines. Research indicates that people overlook the ads of established companies if the ad design is repeated. New design immediately catches the reader’s attention and they tend to read the entire ad.

Brochures, one of the oldest market strategies, are still in practice and performing very well. There are various ways to distribute brochures. One of them is to acquire services of local newspaper distributor while another is to drop the brochures at random public places like benches in parks.

The element of curiosity should also be carried in this taxi marketing plan. The company should reveal its name after a month of highlighting the problems in established competitors.

Uber Business Model

3. Grand Inauguration

A splendid show of inauguration attracts the viewers. Since the interest of public is the primary objective, a grand launch celebration would enable them to explore details. If the financial budget allows, the company should consider distributing inexpensive gifts or confectioneries among the participants. The inauguration event may include the presentations and speeches of executives who uncover the mission of business.

Launching should not only be an event of showing affluence because, in most cases, the consumers will lament such practice. The event must highlight the matters of public interest including their chief commuting problems.

4. Public Broadcast

Broadcasting the offers through radio and television is a fine way to share the message. The company should make sure to seek services of professional actors if it intends to use television. The advertisement should be an aesthetic one and makes sense. Many television ads exacerbated the reputation of companies instead of the otherwise.

For instance, Dove was charged for broadcasting a racist ad in 2017. The personal care brand had to apologize to consumers to revamp its reputation instead of reaping the benefits of offline market taxi business offline.

Playing a popular song in the background is a tremendous strategy because it sticks the public to watch or listen the entire ad.

5. Sponsoring Noble Causes

There is at least one phenomenon in every region of the world which stirs up the public sentiments. May it be the devastation of natural disaster, a group of people suffering from poverty for a range of reasons or an effort to reduce global warming, sponsoring a noble cause builds the reputation.

The surveys performed to determine the causes which push the consumers to select a company demonstrate that a substantial number of people use the services only to assist them in achieving the objectives of public interest.

In most cases, it is tough for the companies to sponsor a cause with money. Running promotion to attract people to perform their duties also works well. These practices assist in business publicity. They also ensure the fulfillment of corporate social responsibility too.

6. Seeking Attention through Graffiti

Humans are using this strategy since ancient times. The place of graffiti holds the key because it is unwise and unlawful to use this strategy in living areas. The local city administration allows graffiti in fixed places only and the marketers should choose the most appropriate place. The sketch should share a comprehensive message in a highly aesthetic way. Graffiti is one of the cheap but effective sources to taxi service advertisement.

7. Business Collaboration

Finally, the adoption of enterprise collaboration strategy increases the awareness about each of the collaborating partners. The companies should offer promotions which enable the consumers to acquire discounts or other elements of their interest. For instance, many taxi businesses partner with soft drink brands and the commuters are able to get free bottles upon travel more than a defined number of miles.

Business collaboration enables each of the stakeholders to attain significant advantages. The collaborating parties increase their outreach and their number of customers. Besides, the consumers may attain a discount on each of their rides. The potential partner should have decent reputation to avoid public outcry.

Take Away

To market the taxi business offline is as essential as utilizing the online sources. Many commuters either have little online presence or avoid noticing advertisements. The business owners need to ensure that the services are up to the mark which is promised in marketing campaigns. Each of the marketing strategies should be well thought out to avoid exacerbating the reputation instead of improving it.

Do you wish to own a flourishing taxi business too? Professional teams at Cab Startup can assist you in development and maintenance of your online taxi business. For details, contact us today.

By Shahrukh Satti 0 Comments

How to Manage Holiday Season Campaigns for Your Taxi Company?

Holidays being the busiest period of the year, where there is a high demand for taxi apps. People are utilizing lots of time on mobile browsing for gifts, researching products or buying last minute deals. It is the best time to manage your seasonal activities and to manage users with your brand. Holidays are the perfect time to remind the users about yourself to retain the existing customers. In this article, we are talking about the usability of your marketing activities at holidays or occasion of your choice.

Here are the ways to manage your holiday season campaigns for your taxi company:

1. Set your Business Goals

Define what you want to reach with this holiday promotion. Think business and the stage of your development. Set the purpose of a holiday promotion. Think business and the status of your progress. Are people aware of your mobile app? Are they consider your product the best among others? If you want to drive more conversion like installs and successful rides., focus on increasing the number of customers.

2. Define the Toolkit

If you can measure the marketing goals, you can manage it effectively. Therefore, your measurement plan should be ready to track your ads progress. Facebook SDK is integrated into every reliable startup company website. It gives access to the support team.

i. Facebook Analytics:

Facebook Analytics collects all data on how people are using your app in one dashboard. Facebook SDK provides insights on app users demographic characteristics. It is an excellent source of ideas on partnering with other companies where your target audience is engaged. And you know what? The special occasions and holiday season are the best time to start. Check behavior of people on specific ads campaign after they have installed your app.

ii. AppsFlyer:

Spending your budget on different acquisition channels is highly recommended. You can track all your campaigns with Appsflyer.

iii. Analytics summary

Keep track of the analytics summary. Analytics gives you a high power to measure, target and optimize campaigns based on the real data from your app. All the events are integrated with your website to start advertising and optimizing. Analytics tool gives you the power to measure, target, and optimize campaigns based on real data.

iv. Audience

Setting up your target audience is just essential. If you want to understand your audiences, dive deeper into the demographics, location, interests and purchase patterns of your current and potential customers. Facebook analytics is a perfect tool for it.

v. Custom Audience:

Advertising tools like Facebook and Snapchat allow setting up Custom Audiences based on different matching. Custom Audience is the way to address precisely the people who already know your business, which is hugely profitable: these people are the most likely to take the targeted actions.

vi. Lookalike Audience:

Lookalike Audiences are lists of people advertising platforms make after analyzing the existing users of your app. The interests, behavior and demographic characteristics of a Lookalike Audience resemble those of your active users. Accordingly, these people are very likely to join the brand community.

3. Define User Acquisition Channels

Arranging a whole system of mobile user acquisition activities and splitting the budget is helpful in getting the targeted results. You can use trustworthy traffic sources like:
• Facebook
• Instagram
• Universal app campaigns by Google
• Snapchat
Set up the strategy based on machine learning algorithms. It helps to advertise the app automatically to the right users at the most relevant moments. Facebook and Instagram provide definite targeting possibilities having demographic categories.

Snapchat is a live-video-streaming channel, especially popular among young folks looking for real, trustworthy content. Snapchat is popular especially among young folks it shows short videos available for a short period. It engages large audiences all over the world. Snapchat is the perfect fit to target a marketing campaign for young people.

Create something attractive for people. You might notice, people don’t go to Facebook or snap chat to find the services they need. Advertising via texting the message may also work. You can add certain emotions in the design. Create content and advertisement according to their mood as some people feel lonely and don’t prefer holidays. Create content that fits their mood. You need to make all decisions and finalizing the things before starting a campaign.

Holiday marketing for taxi apps is essential for increasing customers. You can get the services of holiday marketing for taxi apps for 2018 from a reliable company.

We provide taxi apps that are built using state-of-the-art technology. Our app solution is customized, and more features can be added to it. If you want to get reliable taxi app solution for your business, contact us today.

Holiday Season Greeting

By cabadmin 0 Comments

Guide To Advertise On Facebook And Get More Users For Your Taxi App

2 billion people use Facebook per month. It contains a lot of information, which its users share with others. Facebook is a unique advertising tool for businesses that are extremely cost-effective. Many entrepreneurs know about it and are willing to invest as Facebook ads are associated with high ROI. However, a lot of Facebook ads investments go in vain because using the tool can be tricky.  In this article, you will learn to set and adjust Facebook Ad campaigns to maximize their worth.

How to Set up a Facebook Ad campaign:

Submit your mobile apps to the app store and Google Play, and link them to Facebook analytics to make sure you can access Ads Manager and launch Facebook Ad campaigns for your app.

It is helpful for analyzing the efficiency of your Facebook ad campaigns. It allows tracking link clicks, app installation and plenty of other significant app events.

Facebook Ad Campaigns: Basic Guide

Facebook can aggregate and analyze vast amounts of information about what people prefer/purchase and, consequently, are likely to purchase. It contains a lot of data the people share. Ads manager is the dashboard that allows you to create an account on Facebook.

Setup Facebook Ads Account

Set smart campaign goal & target:

A Facebook campaign is a general advertising tool that requires establishing a purpose for it. People visit Facebook to connect with people, getting services, and for entertainment. Therefore, it is better to advertise naturally. Set suitable goals depending on the stage of business development. Before the app launch, choose for

  1.    Creating brand awareness
  2.    Reaching more potential customers
  3.    Motivate people using SEO services to attract more traffic to your app or website.
  4.    Raising engagement
  5.    Driving more app installs
  6.    Collecting information about potential customers

It will help to maximize the effectiveness by launching a campaign to get more conversions. This advertising funnel promotes your services and achieves the target. The benefit you will get is brand awareness and attracting loyal customers.

Facebook Ads Manager

Set up the necessary ad information, such as currency, time zone, and your location to maximize the effectiveness of your launching campaign to get more conversions. Facebook advertising promotes your services and achieves the target. The benefit you get is brand awareness and attracting loyal customers.  

There are numbers of options to choose for a Facebook advertisement that include:

  1.    Location
  2.    Age
  3.    Gender
  4.    Languages selection
  5.    Interests
  6.    Behaviors

Depending on your data, Facebook will show you the estimated campaign results. You can save targeted audiences to address these people with other campaigns.

Set the Facebook Ads Audience

Plan a Facebook Ad campaign budget:

The most complicated part is to set the goals and set the targeted audience in the Facebook Ads Manager. It’s time to establish a reasonable budget for this campaign. Facebook is a cost-effective tool that allows you to optimize budget. The cost-effectiveness of any Facebook ad campaign depends on the three main factors that include the goal, design an appealing Facebook ad, and add a call to action button.

Setup Facebook Ads Budget and Schedule

The goal:

A campaign to raise brand awareness have lower cost-per-action than a campaign to draw conversions. You need to set your goals according to your budget. Facebook allows targeting the audiences precisely who are likely to become your users. The better you communicate it to the Ads manager, more chances you will have to succeed.

Take care of your creative Facebook Ads to make it flawless, and never hesitate to test several options to see what works better. Within a couple of days, you will be able to see the success of your ad campaign if you spend the budget efficiently.

While monitoring the spending and the campaign progress at the stage of increasing conversions, pay attention to Cost-per-action rather than Cost-per-click. After setting the budget, adjust the delivery Schedule, how much you will spend on this campaign and how long the campaign will last. Now the ad is set, and it’s time to create your ad design.

Cost to build Taxi App Like Uber

Design an appealing Facebook Ad:

Make a stunning Ad in a suitable format, visuals, and call-to-action. You can test the ad by using multiple ads to find out what works best for the audience.

Design An Awesome Facebook Ad-1

There is no one size fits all procedure for creating a perfect, and effective Facebook ad. The ad specifics depend on your brand personality, the customer’s profile, the competitors positioning and various other things. The Facebook Ad should be relevant to the viewer and target the audience.

Add a call to action button:

There are several options to choose a call to action button. You can also add a call to action slogans to the headline, and description. A good call to action button attracts people and motivate them to take quick action.

Design An Awesome Facebook Ad-2

Usually, after a few days of the campaign, you can see what works the best and what things need to be changed.

The dashboard is customizable. You can add and hide the metrics that matter in the phase of business development. To save your budget, deactivate the campaign if it is not working. Use the targeting option and choose a custom audience to address the targeted people who already know your business. Facebook advertisement allows targeting people about the services at every stage from app launch to targeting the new customers. Facebook ads manager dashboard provides detailed instructions and allows keeping track of the ads for effectiveness.

Most of the business owners know the effectiveness of Facebook advertisement and achieve targeted profits and goals. If you want to promote your business, choose a reliable company that offers Facebook advertisement services. Just play with the Facebook Ads Manager and learn what works best for your taxi business and users growth. Happy Facebook Advertisement 🙂

By cabadmin 0 Comments

Top 9 Ways to Attract More Customers for Your Taxi Company

If you are running your taxi business in a traditional way, you can lose a lot of profits. The advanced form of doing business lies in the on-demand solution. If you want to compete with others, then you should use the on-demand business model to ensure success.

If you are running a taxi company, use an on-demand software solution to stay ahead of the competition. If you want to be successful, an on-demand solution can improve your leads count by offering deals to attract more customers.

Reports state that an ordinary individual has around fifty people in their network showing the fact that each customer using a taxi service can attract fifty other prospective clients available in his/her circle. Therefore, on an average, a taxi service provider has the chances of getting many referrals.

Getting referrals can improve the number of clients for your taxi company. In this way, you can attract more prospective clients. There are different types of customers that can be broadly be classified as wealthy customers, business travelers, local riders, senior citizens and students.

If you have a proper network of drivers, and you can engage them to provide services to regular riders. Digital innovation is an attractive strategy that makes use of mobile apps to offer taxi ride services.

Reliability and convenience are the keys in trip reservations. It enables booking with secured payment methods. You must have a good reputation among your clients to enhance all your marketing strategies. You should know the right approach to increase your customers.

According to an independent study:
A wrapped vehicle traveling in and around the city can generate more than 65,000 visual impressions per day.

  • 98% of customers receive a positive image of the company through graphics.
  • 96% said fleet graphics had more impact than other forms of outdoor media such
    as billboards.

Get More Customers For Your Taxi Company:

You have started a taxi company and created a mobile app for customers and drivers. The next step is getting customers and growing your audience. The two primary ways to increase customers are by:

1. Online Promotion

Promoting your taxi company on an online platform is a must to acquire new customers. People spend a lot of time on online platforms, so it is an effective strategy to offer online promotions.

2. Social networks

Market your startup on Facebook, Twitter, YouTube, and Instagram, it will make you popular as most of the customers are already available on these social media platforms. You can develop business pages to boost your company’s awareness and get customers.

An advertisement should be available to promote your company’s knowledge and get more customers. The page should display discounts, promo codes, viral videos, etc.

Create an Instagram account and connect the page with your Facebook page will allow making your advertisements possible with Facebook Power Editor. Even if people don’t download your booking app, many of them will start liking your business which creates a database of potential customers.

Facebook SDK is already combined into your Android and iOS apps, which is a powerful marketing and analytics tool catering to the needs of all types of businesses.If people don’t immediately download your booking app, many of them will ‘Like’ your Business Page, which creates a database of potential customers.

3. Online Booking 24/7

Make sure you have a web page and an app that will allow you to book rides 24/7. The on-demand app manages the online booking 24/7 for your taxi company.

4. PR & Media Outreach

Increase brand awareness of your company by reaching out to a broader range of audiences converting them to clients through PR activities and Media outreach.Uber Business Model

5. Targeted Advertising:

Advertising is the most effective way of online promotion. Setting the target audience is the primary step to advertise your business among a potential group of people.

6. Google AdWords:

Google AdWords and PPC can give you crazy amounts of traffic. If you are tight with your campaign and run niche ad groups. Google AdWords and PPC can bring a significant amount of traffic. Therefore, understanding using them efficiently is essential. Running AdWords campaign may require experience and in-depth knowledge. Moreover, the solution can be expensive.

7. Exclusives Influencer Marketing:

Meet with the managers of hotels, restaurants, bars and other public places in your city as they are associated with taxis service providers and can help you in having transportation quickly. As a business owner, you’re already aware that your customers are an integral part of your business. Therefore, it is essential to engage with them through various means like social media marketing, direct or indirect marketing.

8. Offer Customers A Real Value:

The taxi company owner can offer value to customers to grab their attention. Engaging clients by rewarding them in the form of discounts or promo codes is an excellent way to increase the number of customers.
Use flyers with promo codes and distribute them in public places. It is quite useful for local bars, restaurants, colleges, cinemas, and events. If you provide a high-class service, the value of the coupons can be higher among top restaurants, luxury stores, business centers, etc.

9. Fleet Branding:

As vehicles become visible to thousands of people on the road, your brand becomes more recognizable. Your fleet is one of the most visible and significant marketing tools. Fleet management is an essential marketing tool as a branded vehicle can receive tens of thousands of impressions per day. Whether the car is moving along the highway, parked in front of a business or entertainment center, it gets noticed.

Lots of companies are providing on-demand taxi app all over the world. Choose a reliable company to get on-demand transportation application. We provide quality on-demand software solutions to cater to a variety of transportation needs. More features can be added to our available system according to the customer’s demands. If you want to get quality on-demand transportation app, contact us today.

By cabadmin 0 Comments

Overcome Tough Regulatory Hurdles For Your On-Demand Taxi Business Just Like GRAB!

On-demand taxi service is all about providing quality ride experience and meet the needs of local customers. If startups fulfill the requirements of local customers and ensure security, they can become a successful taxi business owner and can capture a significant share of the market. When you are running a taxi company you need to consider several regulations to operate in a specific region. Learn from the success story of Grab that was able to overcome the tough regulatory hurdles and become a successful company in Malaysia. 

The Success Story of Grab: A Taxi-Hailing Service in Malaysia

CEO of Grab taxi-hailing services was working as a manager in Malaysia. He decided to start a taxi business as a hobby by providing secure and affordable on-demand transportation. The name of his startup is “Grab Taxi Hailing” that is popular in Malaysia. A simple philosophy behind Grab’s taxi-hailing company is to Solve Local Problems.

Just an online research has led “Grab taxi” to what they wanted: a white label taxi booking app with a feature set needed to satisfy the customers and use of modern tech has become the reason of their success.

Just think for a moment. You’ve left with some friends in the pub. You look for a taxi and find nothing down the street. You are left helpless in a miserable drizzle, which is one of the common scenarios that led to the birth of Grab taxi in Kuala Lumpur.

After three years, the company’s app downloads reached to 11 million and 200,000 drivers were associated with them across six countries, and the number is still increasing. The success of Grab in Malaysia has even been better than Uber in the southeast Asian market.

CEO of Grab taxi company says: “People trust us because the quality is sustainable, the technical solution is reliable and functional, and drivers are well-trained. Our drivers arrive on time, almost never cancel orders, and behave like friends, which is the only way to provide a service that people will love.”

In Malaysia, where ride-hailing tech is just starting to evolve and becoming famous, Grab Taxi is already providing world-class services. The Ministry of Transportation and Communication is realizing that Grab can provide outstanding services all across Malaysia. Though they faced some tough times in start regarding the government regulations, they overcame the regulatory hurdles to become the best ride-hailing service of Malaysia.

  • Grab success is fueled by user satisfaction. Users are delighted with their services as they do not need to face parking issues while shopping.
  • Grab taxi provides customer support and solves their problems by addressing their queries. As a result, they get satisfactory services and peace of mind with their services.
  • The high quality of services has ensured its popularity. The future of Grab taxi is seemed bright and successful as they are fulfilling the demands of a successful business.

Grab taxi provides a mobile booking app for customers to book from a list of available taxis. Customers have various booking options with it, like booking a trip in advance, calculation of fair, GPS tracking of an arriving cab, shorter waiting time, etc.

The reasons behind the success of Grab taxi service is their white label solution to manage taxi services

  • Efficient car conditions
  • Well trained drivers
  • Quality white label solution for taxi booking services
  • Customer queries support
  • Efficient staff

The company also motivates drivers by offering various promotions or special discounts and many other actions.

Uber Business Model

How to make Taxi Hailing Company Successful?

Making people satisfied with the taxi service is a big challenge for taxi companies that they can fulfill with a quality end to end services under one roof. If you want to start a taxi business, you should know how to manage on-demand taxi business by overcoming the challenges and making it successful. Below are four main factors that are responsible for making a taxi company successful:

  • Stable solution:

It is important to provide a stable solution to customers that enables them to book a taxi easily at a suitable-fair. An efficient white label solution provider company can deliver a stable solution to business owners; therefore, it is very important that you choose a reliable company to provide a stable solution for customers.

  • Strong operations:

Providing strong operations is very important for business success. As the competition is fierce, keeping your business operations and service string is quite essential to stand out in the game. Using an efficient system for your taxi services is very important. If you want strong operations for your taxi business, you need to consider excellent Car condition, responsible drivers, customer queries, and outclass services

  • Marketing

Marketing your taxi business also play a significant role in making or breaking a company. Marketing techniques bring your available services in front of potential customers that increase the chances of bringing more business.

  • Safety and Security:

One of the problems Grab solved is of safety. Grab come up with a solution to meets the needs and desires of users and take care of customers’ safety and security.

Passengers in these countries prefer booking bikes. Therefore, they aim to launch the region’s first bike booking app in Malaysia, Vietnam, and Indonesia that do not stick in jams and reach the destination in less time. The company is not in tight competition with Indonesia’s Go-Jek, predicting that they will capture 50 percent of the market share in the motorcycle taxi segment of Indonesia. But Grab’s recent track record makes it hard to dismiss.

Grab’s Tan Hooi Ling identifies passion as the essential ingredient for every individual who is thinking of starting a start-up because they want to solve problems of people, provide them trusted services. If you have an idea of taxi startup, you can move forward to start this business successfully.

Finding an ideal technical solution for the app-based business is possible by finding a white label service provider company that provide efficient solutions. We provide white label ride-hailing systems for startup companies. You can get a white label taxi app solution from us that works efficiently in booking a cab. We provide a permanent solution and end to end services under one roof that will help you to operate your business well. If you want to know how to manage on-demand taxi business, you can signup for a demo to grow your taxi business.

By cabadmin 0 Comments

Apps for the Taxi Services: Must for The Survival of a Taxi Company

In the last five years, earning a profit from traditional taxi services has declined considerably. Competition is fierce, that is why cheaper transport providers are stepping in. Uber-like booking apps for the taxi services are taking the market away from the companies providing taxi services in a traditional way. The reality is that Uber-like Apps for Taxi service are here to stay and make an impact on the industry.

If you’re running a taxi business, and you’re looking into developing an independent Uber-like taxi service. Getting a taxi app solution is mandatory. The trend of taxi app is touching to the new heights of success. Apps for Taxi service can deliver remarkable benefits to business owners with the help of modern technologies.

There are many types of cab booking apps in the market. Today, every transport company needs to get a cab booking app to survive in the competition. A mobile app for a taxi company can make it easier for their customers to book a ride. It enables business owners to expand their customer base. A taxi app makes the life of drivers easier as they can quickly get rides online, which saves their time and increase the chances of earning more money.

The transport companies provide an outclass service to their clients in various parts of the world. Riders can select from a list of destinations or put in an address themselves, and choose their preferred car type. They pay the ride’s fare according to the available payment options. The app tracks the booking history of both riders and drivers. A variety of other features are available for this app that include driver’s location IDs and taxi tracking for the customers.

A Taxi Booking App:

If you don’t have a garage for taxi parking, a fleet of cars and driver as your employees, but you still want to enter the taxi market, there’s another option that you can provide to your customers in which you can offer a mobile booking service to them. Below are the two separate ways of doing a taxi business:

1. The Simple Solution for A Taxi Business (Freelance Driver Model) Like Uber :

The simple taxi booking solution involves a single app for customers that includes different car types with different rates. Customers will have the ability to book a cab via an app. It might add a map with destination points and an approximate calculation of the price of the ride according to the shortest route available.

In this option, you don’t need a server of your own. If you are interested in this solution, you can check a sample from our available systems that we have developed for many companies.

Our delivered solution includes an admin panel, using which you can manage your drivers, passengers, service regions, set fare calculation rate for different service types, check the statistics and generate reports as well.

In this model, the drivers registering themselves on your platform will be freelance drivers having their own cars, this option allows the drivers to work as per their convenience. The drivers earn their commission against the rides they perform.

2. A Detailed Taxi Business:

A more complex and full-featured taxi booking solution requires you to invest in backend development in addition to the frontend. Therefore, you’ll need a server. It may require to establish partnerships with taxi companies having a good number of drivers as their employees and offer two separate apps; one for riders, the other for cab drivers.

Apps like these use the internal GPS of the device to identify the current location of a user who has booked a taxi and notifies the nearest driver. It can monitor drivers’ current status of arrival. Requests are sent to the server. To have up-to-date information about the location of a customer, our developed apps send location coordinates to server very frequently. To build an excellent taxi app that is convenient to use, and reliable, hire a professional taxi app development company.

icon

Features of A Taxi App Solution:

Great apps for taxi service include the following features:

1. Location Tracking:

Uber tracks your location all the time, which helps to find the nearest driver within seconds. Once a taxi service is booked, Uber shows the status of the driver arriving to pick you. If you want your app to track a rider’s location, an app shows an interface for users to enter their data that helps in finding the place.

Cost to build Taxi App Like Uber

2. Integration of Maps:

The primary source of location for Uber is Google Maps, which shows a representation of a user’s surroundings. The location specified by the server is translated into a readable address that shows location status of customers and drivers.

3. Fare Calculation Algorithms:

Uber calculates the fare keeping in mind the base fare that depends on the area and selection of the car, cost per minute, cost per mile, and booking fee.

4. Payment Options:

Various payment gateways are already integrated with our solution to process credit/debit card payment, some payment gateways integrated with our solution include: Braintree, Stripe and Connekta. Cash option, credit/debit card option is available for the passengers to pay for the ride availed.

5. Rating System:

Uber is considered to be more reliable than traditional taxi services because both riders and drivers get detailed information regarding taxi services before and during the ride. Rating system boosts the rider’s and driver’s sense of control and security. Implementing the rating system in your app is helpful for your taxi business success.

6. Driver-Focused Features:

Today, more taxi apps like Uber are emerging around the world, which is increasing the competition for Uber. Uber might face a threat from your taxi app as well if you use a quality system to build your taxi app.

Competing for getting more customers and good drivers is a big challenge for new ride-hailing services. Therefore, the taxi app development company that offers the most perks to drivers can become successful, which is possible by hiring professional services for getting a taxi app.

If you want to get an app for your taxi company like Uber, you need professional services of a taxi app development company. Our company provides a taxi solution that includes apps for both the driver and the customer.

We also provide custom taxi app development services for the transport industry, covering all types of ride-hailing services. We offer comprehensive solutions for your taxi company like Uber, Lyft, and a lot of other businesses. If you want quality apps for Android or iOS, contact us today.

By cabadmin 0 Comments

What is the importance of marketing in making a Taxi Company successful? (Hint: Avoid Bad Marketing).

Over the past few years, app-based taxi companies are increasing in number rapidly. Not only there is an influx of new Taxi App Companies but the overall industry revenue is also growing. Latest trends show that the revenue in the ridesharing segment amounts to US$17,191m in 2018, which is expected to rise to US$30,329 by 2022.
revenue stats in the ridesharing segmentThe industry stats are favorable for taxi businesses. However, all new taxi companies could not become successful. What is the reason?
The answer is quite surprising: Very few business owners are ready to market their services like Uber to become successful. However, they want to get the market share which Uber has captured. Crazy, right?

The ride-sharing market is comparatively saturated in 2018, which shows the significance of marketing for every new taxi company to compete against market giants such as Uber and Lyft.

In addition, the graph below showing consumer behavior illustrates that most of the consumers buy from the brands they trust. Do you know how to develop trust for your brand? It’s about communicating your brand message, which is the result of marketing activities.
People that buy from trusted brandsTherefore, companies without marketing are doomed in the long-run. In reality, those businesses often lead to failure after a few months of operation. We at Cab Startup, care the most for our clients’ business success. We provide an all-in-one on-demand technological solution, which can enable you to conduct effective marketing activities.

How Bad Marketing Techniques Effect Ride-Sharing Business?

Firstly, marketing is the key to attract clients to your business. Hence, without a good marketing plan, making efforts to grow your business is in vain. Lack of marketing activities leads to business failure that vanishes in disgrace.

Ignoring marketing is a wrong decision and a big obstacle in your business success. In other words, you can say that investments in marketing is the investment in the company’s long-term growth and success.

Bad marketing comprises of various forms and shapes that include inappropriate logo or icon, poor social media campaign management, lack of app store optimization techniques and a lot more. Poor marketing techniques can destroy your brand image and customer acquisition efforts.How Bad Marketing Techniques Effect Ride-Sharing Business?

Marketing Mistakes Leading to Taxi App Business Failure:

Giant companies celebrate their success because they have a clear target, plan and marketing activities. Reasons for the new taxi businesses failure is associated with no clear objectives, no clear target, and no brand language.Marketing Mistakes Leading to Taxi App Business Failure:Here is how marketing mistakes can lead to business failures:

  • Very often, companies think that marketing is not more significant and can be addressed later.
  • Marketing strategy is carried out without proper planning and goals.
  • Business decisions are made keeping in mind short-term benefits only
  • Business owners have no interest in researching the target audience.
  • They ignore planning a budget and a road-map for success.
  • Launch the services with a non-branded app.

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Consequences of ‘No Marketing’ for Taxi Businesses:

Small businesses consider marketing expense as an extra burden that is not important for business survival. They think that the budget for marketing is a residual. Moreover, they keep branding for a later stage, which is a big mistake as people cannot recognize the company and taxi businesses stay behind in promoting their apps.

At the later stages, bitter reality comes in front of the business owners when revenue does not increase according to the expectations and planning, that marketing strategy they adopted was panic-driven and unproductive.
Consequences of 'No Marketing' for Taxi Businesses:

Effect of ‘Random Marketing Activities’ on your business growth.

Is doing random marketing stuff the only marketing strategy for your taxi app business? If this is true, then doing nothing for marketing is better than performing random activities. You should realize the importance of a proper marketing plan and strategy.

Random marketing operations affect your taxi business by:

  • Unimpressive results. If you make marketing campaigns and design activities solely on your intuitions then it can have adverse effects on your set KPIs.
  • Failing to achieve your targets. Guesswork will waste your time and money. You might fail to grow your customer base and revenues.
  • Investing in everything ‘marketing’. If you are investing in every marketing channel, you are wasting your marketing budget. [Key takeaways: Focus on marketing channels that work best for you and your target market]

You know what? Research and data analytics is the base for creating a good marketing strategy. If you have not defined your set goals and path to achieve the targets, then you might develop a negative perception for your taxi business among your customers.

Trust is the key element to acquire customers for a longer period of time. Remember? You can develop solid trust only with a defined marketing plan and strategy.

Role of Successful Marketing and Taxi App to Ensure Success:

Implementing basic marketing techniques is the initial step. The next step is to apply advanced marketing techniques depending on real-time data. Making decisions purely on guesswork often fails. Find real-time data to know your clients and their needs is vital to move towards success.

Market analysis is essential for decision making rather than doing marketing on assumptions. Doing a thorough research of important marketing techniques that can bring good results or hiring a taxi app white label solution provider and marketing company to do the job is a wise decision.

A successful business requires marketing based on real-time data, implementing strategies, and the use of a white label solution for your taxi business to get long-term success. It ensures that your business will get more returns over investments.
To ensure taxi business success, you need to:

  • Do research thoroughly about the target market, competitors’ position, and make a marketing plan before launch.
  • Set a budget for marketing activities.
  • Choose professionals to do the branding at least for the taxi booking app and website.

Conclusion:

Do market research and make business decisions using the facts and analytical data. Consider the market specifics and the characteristics of your target audience to forecast ROI. Decide on a marketing budget and hire a professional company for marketing services and taxi app white label solution. If you want success in your taxi business, signup to get outstanding services today.

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