taxi booking application Archives

14 Nov 2018 Wednesday

Guide To Advertise On Facebook And Get More Users For Your Taxi App

2 billion people use Facebook per month. It contains a lot of information, which its users share with others. Facebook is a unique advertising tool for businesses that are extremely cost-effective. Many entrepreneurs know about it and are willing to invest as Facebook ads are associated with high ROI. However, a lot of Facebook ads investments go in vain because using the tool can be tricky. In this article, you will learn to set and adjust Facebook Ad campaigns to maximize their worth.

How to Set up a Facebook Ad campaign:

Submit your mobile apps to the app store and Google Play, and link them to Facebook analytics to make sure you can access Ads Manager and launch Facebook Ad campaigns for your app.

It is helpful for analyzing the efficiency of your Facebook ad campaigns. It allows tracking link clicks, app installation and plenty of other significant app events.

Facebook Ad Campaigns: Basic Guide

Facebook can aggregate and analyze vast amounts of information about what people prefer/purchase and, consequently, are likely to purchase. It contains a lot of data the people share. Ads manager is the dashboard that allows you to create an account on Facebook.

Set smart campaign goal & target:

A Facebook campaign is a general advertising tool that requires establishing a purpose for it. People visit Facebook to connect with people, getting services, and for entertainment. Therefore, it is better to advertise naturally. Set suitable goals depending on the stage of business development. Before the app launch, choose for

Creating brand awareness
Reaching more potential customers
Motivate people using SEO services to attract more traffic to your app or website.
Raising engagement
Driving more app installs
Collecting information about potential customers

It will help to maximize the effectiveness by launching a campaign to get more conversions. This advertising funnel promotes your services and achieves the target. The benefit you will get is brand awareness and attracting loyal customers.

Set up the necessary ad information, such as currency, time zone, and your location to maximize the effectiveness of your launching campaign to get more conversions. Facebook advertising promotes your services and achieves the target. The benefit you get is brand awareness and attracting loyal customers.

There are numbers of options to choose for a Facebook advertisement that include:

Location
Age
Gender
Languages selection
Interests
Behaviors

Depending on your data, Facebook will show you the estimated campaign results. You can save targeted audiences to address these people with other campaigns.

Plan a Facebook Ad campaign budget:

The most complicated part is to set the goals and set the targeted audience in the Facebook Ads Manager. It’s time to establish a reasonable budget for this campaign. Facebook is a cost-effective tool that allows you to optimize budget. The cost-effectiveness of any Facebook ad campaign depends on the three main factors that include the goal, design an appealing Facebook ad, and add a call to action button.

The goal:

A campaign to raise brand awareness have lower cost-per-action than a campaign to draw conversions. You need to set your goals according to your budget. Facebook allows targeting the audiences precisely who are likely to become your users. The better you communicate it to the Ads manager, more chances you will have to succeed.

Take care of your creative Facebook Ads to make it flawless, and never hesitate to test several options to see what works better. Within a couple of days, you will be able to see the success of your ad campaign if you spend the budget efficiently.

While monitoring the spending and the campaign progress at the stage of increasing conversions, pay attention to Cost-per-action rather than Cost-per-click. After setting the budget, adjust the delivery Schedule, how much you will spend on this campaign and how long the campaign will last. Now the ad is set, and it’s time to create your ad design.

Design an appealing Facebook Ad:

Make a stunning Ad in a suitable format, visuals, and call-to-action. You can test the ad by using multiple ads to find out what works best for the audience.

There is no one size fits all procedure for creating a perfect, and effective Facebook ad. The ad specifics depend on your brand personality, the customer’s profile, the competitors positioning and various other things. The Facebook Ad should be relevant to the viewer and target the audience.

Add a call to action button:

There are several options to choose a call to action button. You can also add a call to action slogans to the headline, and description. A good call to action button attracts people and motivate them to take quick action.

Usually, after a few days of the campaign, you can see what works the best and what things need to be changed.

The dashboard is customizable. You can add and hide the metrics that matter in the phase of business development. To save your budget, deactivate the campaign if it is not working. Use the targeting option and choose a custom audience to address the targeted people who already know your business. Facebook advertisement allows targeting people about the services at every stage from app launch to targeting the new customers. Facebook ads manager dashboard provides detailed instructions and allows keeping track of the ads for effectiveness.

Most of the business owners know the effectiveness of Facebook advertisement and achieve targeted profits and goals. If you want to promote your business, choose a reliable company that offers Facebook advertisement services. Just play with the Facebook Ads Manager and learn what works best for your taxi business and users growth. Happy Facebook Advertisement 🙂

By cabadmin 0 Comments

11 Oct 2018 Thursday

Apps for the Taxi Services: Must for The Survival of a Taxi Company

In the last five years, earning a profit from traditional taxi services has declined considerably. Competition is fierce, that is why cheaper transport providers are stepping in. Uber-like booking apps for the taxi services are taking the market away from the companies providing taxi services in a traditional way. The reality is that Uber-like Apps for Taxi service are here to stay and make an impact on the industry.

If you’re running a taxi business, and you’re looking into developing an independent Uber-like taxi service. Getting a taxi app solution is mandatory. The trend of taxi app is touching to the new heights of success. Apps for Taxi service can deliver remarkable benefits to business owners with the help of modern technologies.

There are many types of cab booking apps in the market. Today, every transport company needs to get a cab booking app to survive in the competition. A mobile app for a taxi company can make it easier for their customers to book a ride. It enables business owners to expand their customer base. A taxi app makes the life of drivers easier as they can quickly get rides online, which saves their time and increase the chances of earning more money.

The transport companies provide an outclass service to their clients in various parts of the world. Riders can select from a list of destinations or put in an address themselves, and choose their preferred car type. They pay the ride’s fare according to the available payment options. The app tracks the booking history of both riders and drivers. A variety of other features are available for this app that include driver’s location IDs and taxi tracking for the customers.

A Taxi Booking App:

If you don’t have a garage for taxi parking, a fleet of cars and driver as your employees, but you still want to enter the taxi market, there’s another option that you can provide to your customers in which you can offer a mobile booking service to them. Below are the two separate ways of doing a taxi business:

1. The Simple Solution for A Taxi Business (Freelance Driver Model) Like Uber :

The simple taxi booking solution involves a single app for customers that includes different car types with different rates. Customers will have the ability to book a cab via an app. It might add a map with destination points and an approximate calculation of the price of the ride according to the shortest route available.

In this option, you don’t need a server of your own. If you are interested in this solution, you can check a sample from our available systems that we have developed for many companies.

Our delivered solution includes an admin panel, using which you can manage your drivers, passengers, service regions, set fare calculation rate for different service types, check the statistics and generate reports as well.

In this model, the drivers registering themselves on your platform will be freelance drivers having their own cars, this option allows the drivers to work as per their convenience. The drivers earn their commission against the rides they perform.

2. A Detailed Taxi Business:

A more complex and full-featured taxi booking solution requires you to invest in backend development in addition to the frontend. Therefore, you’ll need a server. It may require to establish partnerships with taxi companies having a good number of drivers as their employees and offer two separate apps; one for riders, the other for cab drivers.

Apps like these use the internal GPS of the device to identify the current location of a user who has booked a taxi and notifies the nearest driver. It can monitor drivers’ current status of arrival. Requests are sent to the server. To have up-to-date information about the location of a customer, our developed apps send location coordinates to server very frequently. To build an excellent taxi app that is convenient to use, and reliable, hire a professional taxi app development company.

You might also be interested in: Importance of marketing for making a Taxi Company Successful?

Features of A Taxi App Solution:

Great apps for taxi service include the following features:

1. Location Tracking:

Uber tracks your location all the time, which helps to find the nearest driver within seconds. Once a taxi service is booked, Uber shows the status of the driver arriving to pick you. If you want your app to track a rider’s location, an app shows an interface for users to enter their data that helps in finding the place.

2. Integration of Maps:

The primary source of location for Uber is Google Maps, which shows a representation of a user’s surroundings. The location specified by the server is translated into a readable address that shows location status of customers and drivers.

3. Fare Calculation Algorithms:

Uber calculates the fare keeping in mind the base fare that depends on the area and selection of the car, cost per minute, cost per mile, and booking fee.

4. Payment Options:

Various payment gateways are already integrated with our solution to process credit/debit card payment, some payment gateways integrated with our solution include: Braintree, Stripe and Connekta. Cash option, credit/debit card option is available for the passengers to pay for the ride availed.

5. Rating System:

Uber is considered to be more reliable than traditional taxi services because both riders and drivers get detailed information regarding taxi services before and during the ride. Rating system boosts the rider’s and driver’s sense of control and security. Implementing the rating system in your app is helpful for your taxi business success.

6. Driver-Focused Features:

Today, more taxi apps like Uber are emerging around the world, which is increasing the competition for Uber. Uber might face a threat from your taxi app as well if you use a quality system to build your taxi app.

Competing for getting more customers and good drivers is a big challenge for new ride-hailing services. Therefore, the taxi app development company that offers the most perks to drivers can become successful, which is possible by hiring professional services for getting a taxi app.

If you want to get an app for your taxi company like Uber, you need professional services of a taxi app development company. Our company provides a taxi solution that includes apps for both the driver and the customer.

We also provide custom taxi app development services for the transport industry, covering all types of ride-hailing services. We offer comprehensive solutions for your taxi company like Uber, Lyft, and a lot of other businesses. If you want quality apps for Android or iOS, contact us today.

By cabadmin 0 Comments