If you are running your taxi business in a traditional way, you can lose a lot of profits. The advanced form of doing business lies in the on-demand solution. If you want to compete with others, then you should use the on-demand business model to ensure success.
If you are running a taxi company, use an on-demand software solution to stay ahead of the competition. If you want to be successful, an on-demand solution can improve your leads count by offering deals to attract more customers.
Reports state that an ordinary individual has around fifty people in their network showing the fact that each customer using a taxi service can attract fifty other prospective clients available in his/her circle. Therefore, on an average, a taxi service provider has the chances of getting many referrals.
Getting referrals can improve the number of clients for your taxi company. In this way, you can attract more prospective clients. There are different types of customers that can be broadly be classified as wealthy customers, business travelers, local riders, senior citizens and students.
If you have a proper network of drivers, and you can engage them to provide services to regular riders. Digital innovation is an attractive strategy that makes use of mobile apps to offer taxi ride services.
Reliability and convenience are the keys in trip reservations. It enables booking with secured payment methods. You must have a good reputation among your clients to enhance all your marketing strategies. You should know the right approach to increase your customers.
According to an independent study:
A wrapped vehicle traveling in and around the city can generate more than 65,000 visual impressions per day.
- 98% of customers receive a positive image of the company through graphics.
- 96% said fleet graphics had more impact than other forms of outdoor media such
Get More Customers For Your Taxi Company:
You have started a taxi company and created a mobile app for customers and drivers. The next step is getting customers and growing your audience. The two primary ways to increase customers are by:
1. Online Promotion
Promoting your taxi company on an online platform is a must to acquire new customers. People spend a lot of time on online platforms, so it is an effective strategy to offer online promotions.
2. Social networks
Market your startup on Facebook, Twitter, YouTube, and Instagram, it will make you popular as most of the customers are already available on these social media platforms. You can develop business pages to boost your company’s awareness and get customers.
An advertisement should be available to promote your company’s knowledge and get more customers. The page should display discounts, promo codes, viral videos, etc.
Create an Instagram account and connect the page with your Facebook page will allow making your advertisements possible with Facebook Power Editor. Even if people don’t download your booking app, many of them will start liking your business which creates a database of potential customers.
Facebook SDK is already combined into your Android and iOS apps, which is a powerful marketing and analytics tool catering to the needs of all types of businesses.If people don’t immediately download your booking app, many of them will ‘Like’ your Business Page, which creates a database of potential customers.
3. Online Booking 24/7
Make sure you have a web page and an app that will allow you to book rides 24/7. The on-demand app manages the online booking 24/7 for your taxi company.
4. PR & Media Outreach
Increase brand awareness of your company by reaching out to a broader range of audiences converting them to clients through PR activities and Media outreach.
5. Targeted Advertising:
Advertising is the most effective way of online promotion. Setting the target audience is the primary step to advertise your business among a potential group of people.
6. Google AdWords:
Google AdWords and PPC can give you crazy amounts of traffic. If you are tight with your campaign and run niche ad groups. Google AdWords and PPC can bring a significant amount of traffic. Therefore, understanding using them efficiently is essential. Running AdWords campaign may require experience and in-depth knowledge. Moreover, the solution can be expensive.
7. Exclusives Influencer Marketing:
Meet with the managers of hotels, restaurants, bars and other public places in your city as they are associated with taxis service providers and can help you in having transportation quickly. As a business owner, you’re already aware that your customers are an integral part of your business. Therefore, it is essential to engage with them through various means like social media marketing, direct or indirect marketing.
8. Offer Customers A Real Value:
The taxi company owner can offer value to customers to grab their attention. Engaging clients by rewarding them in the form of discounts or promo codes is an excellent way to increase the number of customers.
Use flyers with promo codes and distribute them in public places. It is quite useful for local bars, restaurants, colleges, cinemas, and events. If you provide a high-class service, the value of the coupons can be higher among top restaurants, luxury stores, business centers, etc.
9. Fleet Branding:
As vehicles become visible to thousands of people on the road, your brand becomes more recognizable. Your fleet is one of the most visible and significant marketing tools. Fleet management is an essential marketing tool as a branded vehicle can receive tens of thousands of impressions per day. Whether the car is moving along the highway, parked in front of a business or entertainment center, it gets noticed.
Lots of companies are providing on-demand taxi app all over the world. Choose a reliable company to get on-demand transportation application. We provide quality on-demand software solutions to cater to a variety of transportation needs. More features can be added to our available system according to the customer’s demands. If you want to get quality on-demand transportation app, contact us today.